The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

    Blending both the practical and theoretical, the concrete and abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. The authors cover U.S. cultures as well as global cultural issues.

    Jack Spielvogel's engaging, chronological narrative weaves the political, economic, social, religious, intellectual, cultural, and military aspects of history into a gripping story that is as memorable as it is instructive. Each chapter offers a substantial introduction and conclusion, providing students a context for these disparate themes. The clear narrative of a single gifted author makes it easy for students to follow the story of Western civilization. Spielvogel gives the book depth by including over 150 maps and excerpts of over 200 primary sources--including official documents, poems, and songs--that enliven the past while introducing students to source material that forms the basis of historical scholarship. Available in many split options: WESTERN CIVILIZATION, Comprehensive, 6th Edition (Chapters 1-29), ISBN: 0534646026; WESTERN CIVILIZATION, Volume I, To 1715, 6th Edition (Chapters 1-16), ISBN:0534646034; WESTERN CIVILIZATION, Volume II, Since 1500, 6th Edition (Chapters 13-29), ISBN:0534646042; WESTERN CIVILIZATION, Volume A: To 1500, 6th Edition (Chapters 1-12), ISBN: 0534646050; WESTERN CIVILIZATION, Volume B: 1300-1815, 6th Edition (Chapters 11-19), ISBN:0534646069; WESTERN CIVILIZATION, Volume C: Since 1789, 6th Edition (Chapters 19-29), ISBN: 0534646077; WESTERN CIVILIZATION, Since 1300, 6th Edition (Chapters 11-29), ISBN:0534646085.

    We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and ·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.

    Health System, This Condensed Distillation Of The Important Topics Covered In Delivering Health Care In America Is The Perfect Resource For Courses In Health Policy, Allied Health, Health Administration And More. It Clarifies The Complexities Of Health Care Organization And Finance And Presents A Solid Overview Of How The Various Components Fit Together. The Second Edition Of Essentials Of The US Health Care System Has Been Updated To Include New Data, Charts, Tables And Accompanying Information Throughout The Book. Use As A Stand-Alone Text, Or A Supplement In Various Courses. New Content Includes: Medicare, Medicaid And SCHIP. Ongoing Evolution In U.S. Health Care As A Result Of Corporatization And Globalization. The Role Of Hospitalists. Updated Content On Parts C And D Of Medicare. Including Information On High-Deductible Health Plans/Health Savings Accounts As An Insurance Option. Updated Content On Primary Care And Community Oriented Health Care Development Current Development On Hospital Extensions To The Community. Current Development On Nano Technology. Current Health Policy Issues. Current Discussion On Healthcare Reforms, Including Future Challenges Posed By The Increased Need For Long-Term Care. New Third Edition Now Available!

    The 6th edition reflects the latest changes in the 2005 ACA Code of Ethics and how to apply these standards in work with diverse clients.

    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

    Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.

    This book contains student-friendly Study Tips, Clinical View boxes, and progressive question sets to motivate students to internalize and apply what they've learned.

    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

    Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

    Firmly grounded in the hallmark strengths of all Norton Anthologies--thorough and helpful introductory matter, judicious annotation, complete texts wherever possible--the Ninth Edition breaks exciting new ground: much-requested new major works, contextual clusters, images, expanded instructor media, and a rich, free supplemental ebook with over 1,000 additional texts make the most-trusted undergraduate survey of English literature an even better teaching tool for instructors and an unmatched value for students.

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.