I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

    The Art of War is far from an anachronism—its pages outline fundamental questions that theorists of war continue to examine today, making it essential reading for any student of military history, strategy, or theory. Machiavelli believed The Art of War to be his most important work.

    The best of the best, these elite units have frequently been immortalised on the big screen, and in computer games, for their daring deeds. Whether it be fighting on the battlefield, storming forts and castles, rescuing hostages, high stakes reconnaissance missions or the dramatic assassination of enemy leaders, these are the men who are relied upon to undertake dangerous missions of the highest stakes. While celebrating the heroics of groups such as the SAS and Navy Seals, Sir Ranulph also reveals the true stories of infamous organisations such as The Assassins and Templar Knights. Uncovering their origins, and examining their weapons and tactics, Sir Ranulph showcases these units most famous missions, and reveals the men behind them. Showing incredible courage, often in the face of impossible odds, these units have also changed the course of history along the way. Sir Ranulph discusses the reasons behind their success and failures, with many notorious conflicts often being decided by these elite units facing off against each other, with the victor not only evolving warfare, but also consigning their opponent to history. While these units traditionally prefer to operate in the shadows, Sir Ranulph brings their remarkable histories to the fore, told with his trademark ability to weave a story which has seen him become one of Britain’s most beloved bestselling authors.

    HE HAD TO BECOME ONE HIMSELF. Brandon Webb's experiences in the world's most elite sniper corps are the stuff of legend. From his grueling years of training in Naval Special Operations to his combat tours in the Persian Gulf and Afghanistan, The Red Circle provides a rare and riveting look at the inner workings of the U.S. military through the eyes of a covert operations specialist.Yet it is Webb's distinguished second career as a lead instructor for the shadowy "sniper cell" and Course Manager of the Navy SEAL Sniper Program that trained some of America's finest and deadliest warriors-including Marcus Luttrell and Chris Kyle-that makes his story so compelling. Luttrell credits Webb's training with his own survival during the ill-fated 2005 Operation Redwing in Afghanistan. Kyle went on to become the U.S. military's top marksman, with more than 150 confirmed kills.From a candid chronicle of his student days, going through the sniper course himself, to his hair-raising close calls with Taliban and al Qaeda forces in the northern Afghanistan wilderness, to his vivid account of designing new sniper standards and training some of the most accomplished snipers of the twenty-first century, Webb provides a rare look at the making of the Special Operations warriors who are at the forefront of today's military.Explosive, revealing, and intelligent, The Red Circle provides a uniquely personal glimpse into one of the most challenging and secretive military training courses in the world.

    By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

    This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.Many people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, they are raised and taught to become experts in their weaknesses — and spend their lives trying to fix them — while their strengths lie dormant. Led by Don Clifton, the Father of Strengths-Based Psychology, Gallup created a revolutionary program to help people identify their talents; develop them into strengths; and enjoy consistent, near-perfect performance. Twenty years ago, Gallup released Now, Discover Your Strengths to bring this program to the world. At the heart of this book is CliftonStrengths, the assessment that is the product of decades of research and hundreds of thousands of interviews to identify the most prevalent human strengths. CliftonStrengths reveals 34 dominant talent themes that you can translate into personal and career success. To develop this assessment, Gallup conducted psychological profiles with more than 2 million individuals to help people around the world focus and perfect these themes. Since Now, Discover Your Strengths was first released two decades ago, more than 20 million people worldwide have taken the CliftonStrengths assessment. The 20th anniversary edition includes a unique access code to take CliftonStrengths — previously known as StrengthsFinder 2.0 — which is a significantly more robust program than the assessment that appeared in the original edition of the book. This web-based assessment analyzes your instinctive reactions and immediately presents you with your top five themes. Once you know which of the 34 themes you lead with — such as Achiever, Activator, Empathy, Futuristic and Strategic — the book will show you how to use your top themes for your own development, for your success as a manager and for the success of your organization. With accessible and profound insights into how to turn talents into strengths, and with immediate online feedback from the CliftonStrengths assessment at its core, Now, Discover Your Strengths is one of the most groundbreaking and powerful business books ever written.

    It depicts the black soldiers of the Fifty-fourth Massachusetts Infantry marching alongside their young white commander, Colonel Robert Gould Shaw. When the philosopher William James dedicated the memorial in May 1897, he stirred the assembled crowd with these words: "There they march, warm-blooded champions of a better day for man. There on horseback among them, in the very habit as he lived, sits the blue-eyed child of fortune."In this book Shaw speaks for himself with equal eloquence through nearly two hundred letters he wrote to his family and friends during the Civil War. The portrait that emerges is of a man more divided and complex--though no less heroic--than the Shaw depicted in the celebrated film Glory. The pampered son of wealthy Boston abolitionists, Shaw was no abolitionist himself, but he was among the first patriots to respond to Lincoln's call for troops after the attack on Fort Sumter. After Cedar Mountain and Antietam, Shaw knew the carnage of war firsthand. Describing nightfall on the Antietam battlefield, he wrote, "the crickets chirped, and the frogs croaked, just as if nothing unusual had happened all day long, and presently the stars came out bright, and we lay down among the dead, and slept soundly until daylight. There were twenty dead bodies within a rod of me."When Federal war aims shifted from an emphasis on restoring the Union to the higher goal of emancipation for four million slaves, Shaw's mother pressured her son into accepting the command of the North's vanguard black regiment, the Fifty-fourth Massachusetts. A paternalist who never fully reconciled his own prejudices about black inferiority, Shaw assumed the command with great reluctance. Yet, as he trained his recruits in Readville, Massachusetts, during the early months of 1963, he came to respect their pluck and dedication. "There is not the least doubt," he wrote his mother, "that we shall leave the state, with as good a regiment, as any that has marched."Despite such expressions of confidence, Shaw in fact continued to worry about how well his troops would perform under fire. The ultimate test came in South Carolina in July 1863, when the Fifty-fourth led a brave but ill-fated charge on Fort Wagner, at the approach to Charleston Harbor. As Shaw waved his sword and urged his men forward, an enemy bullet felled him on the fort's parapet. A few hours later the Confederates dumped his body into a mass grave with the bodies of twenty of his men. Although the assault was a failure from a military standpoint, it proved the proposition to which Shaw had reluctantly dedicated himself when he took command of the Fifty-fourth: that black soldiers could indeed be fighting men. By year's end, sixty new black regiments were being organized.A previous selection of Shaw's correspondence was privately published by his family in 1864. For this volume, Russell Duncan has restored many passages omitted from the earlier edition and has provided detailed explanatory notes to the letters. In addition he has written a lengthy biographical essay that places the young colonel and his regiment in historical context.

    And he's learned and experienced more about the real world and how things really work than most people could imagine.

    McNamara's controversial book tells the inside and personal story of America's descent into Vietnam from a unique point of view, and is one of the most enlightening books about government ever written. This new edition features a new Foreword by McNamara. of photos. (Military History)

     Giving shape to the deep depression that pervaded Lincoln's adult life, Joshua Wolf Shenk's Lincoln's Melancholy reveals how this illness influenced both the president's character and his leadership. Lincoln forged a hard path toward mental health from the time he was a young man. Shenk draws from historical record, interviews with Lincoln scholars, and contemporary research on depression to understand the nature of his unhappiness. In the process, he discovers that the President's coping strategies—among them, a rich sense of humor and a tendency toward quiet reflection—ultimately helped him to lead the nation through its greatest turmoil.

    W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical turning points in our history.Ulysses Grant rose from obscurity to discover he had a genius for battle, and he propelled the Union to victory in the Civil War. After Abraham Lincoln's assassination and the disastrous brief presidency of Andrew Johnson, America turned to Grant again to unite the country, this time as president. In Brands's sweeping, majestic full biography, Grant emerges as a heroic figure who was fearlessly on the side of right. He was a beloved commander in the field but willing to make the troop sacrifices necessary to win the war, even in the face of storms of criticism. He worked valiantly to protect the rights of freedmen in the South; Brands calls him the last presidential defender of black civil rights for nearly a century. He played it straight with the American Indians, allowing them to shape their own fate even as the realities of Manifest Destiny meant the end of their way of life.  He was an enormously popular president whose memoirs were a huge bestseller; yet within decades of his death his reputation was in tatters, the victim of Southerners who resented his policies on Reconstruction. In this page-turning biography, Brands now reconsiders Grant's legacy and provides a compelling and intimate portrait of a man who saved the Union on the battlefield and consolidated that victory as a resolute and principled political leader.

    Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here

    As an outspoken opponent of the expansion of slavery in the United States, Lincoln won the Republican Party nomination in 1860 and was elected president later that year. During his term, he helped preserve the United States by leading the defeat of the secessionist Confederate States of America in the American Civil War. He introduced measures that resulted in the abolition of slavery, issuing his Emancipation Proclamation in 1863 and promoting the passage of the Thirteenth Amendment to the Constitution in 1865."

    Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation’s best organizations; they remapped the power structure within the White House; they even revo­lutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism. But he also answers the question that’s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart’s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron. McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus—and when they’re full of smoke.

    Now, in On Grand Strategy, Gaddis reflects on what he has learned. In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Herodotus, Thucydides, Sun Tzu, Octavian/Augustus, St. Augustine, Machiavelli, Elizabeth I, Philip II, the American Founding Fathers, Clausewitz, Tolstoy, Lincoln, Wilson, Franklin D. Roosevelt, and Isaiah Berlin. On Grand Strategy applies the sharp insights and wit readers have come to expect from Gaddis to times, places, and people he's never written about before. For anyone interested in the art of leadership, On Grand Strategy is, in every way, a master class.