He offers a six-step plan for six weeks of reading and habit-forming action for discerning strengths, along with optional tools to enhance the process such as online questions for measuring strengths and downloaded films (two of which are free). The steps of his plan are belief that the best way to compete is capitalizing on your strengths, identifying your strengths and weaknesses, volunteering your strengths at work, lessening the impact of your weaknesses on your team, effectively communicating the value of your strengths while limiting work utilizing weaknesses, and building habits and pushing activities that play to strength. Although everyone will not agree with all the elements of Buckingham's approach, he offers valuable insight into maximizing employees' strengths rather than the more common focus on weaknesses and failure. Mary WhaleyCopyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

    This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

     A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the structure and neuronal firing patterns of the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions. For the past six years, Schwartz has worked with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often feel besieged by bad brain wiring. Just like with the compulsions of OCD patients, they discovered that bad habits, social anxieties, self-deprecating thoughts, and compulsive overindulgence are all rooted in overactive brain circuits. The key to making life changes that you want-to make your brain work for you-is to consciously choose to "starve" these circuits of focused attention, thereby decreasing their influence and strength. As evidenced by the huge success of Schwartz's previous books, as well as Daniel Amen's Change Your Brain, Change Your Life, and Norman Doidge's The Brain That Changes Itself, there is a large audience interested in harnessing the brain's untapped potential, yearning for a step-by-step, scientifically grounded and clinically proven approach. In fact, readers of Brain Lock wrote to the authors in record numbers asking for such a book. In You Are Not Your Brain, Schwartz and Gladding carefully outline their program, showing readers how to identify negative brain impulses, channel them through the power of focused attention, and ultimately lead more fulfilling and empowered lives.

    Writing within a Jungian framework, they perceive symptoms of "Boycaps per book psychology" all around us--in men's abusive behaviors, passivity and inability to act creatively. To help males become more nurturing and mature, Moore and Gillette identify four archetypes of masculine energies from myth and literature: the Lover, brimming with vitality and sensitivity; the Magician, guider of the processes of inner and outer transformation; the selfless and wise King identified with Adam or primordial man; and the Warrior, whose energies often go awry in destructive activity. Dream analysis, meditation, Jungian "active imagination" and ritual processes are among the tools set forth in a clear, concise map to territories of masculine selfhood.

    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin

    Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you'll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you'll need to achieve peak performance in business and life.

    Originally published entitled: Don't shoot the dog!: how to improve yourself and others through behavioral training, New York: Simon and Schuster, 1984.

    By shedding light on individual characteristics and tendencies, psychologists Roger R. Pearman and Sarah C. Albritton teach us how to overcome our natural inclination to judge difference in order to recognize and celebrate it. This new second edition includes current research into psychological type, information about the benefits of using type to enhance health and manage stress, discussion of the link between type and emotional intelligence and analysis of how personality preferences translate across generational and cultural divides.

    In The Power of Attitude, entrepreneur Mac Anderson presents some strong suggestions that can guide readers toward success. A complement to his first book The Nature of Success, this book features the same powerful imagery but emphasizes the internal workings of the mind and heart that drive a person in productive paths. As founder of Successories, the leading manufacturer of inspirational and motivational wall decor, Anderson practices what he preaches with notable results. In his introduction, he writes of his hope to "energize and inspire you to live the life of your dreams, and then also to make a positive difference in the lives of others."

    In this long-overdue book, psychologist Julie Norem offers convincing evidence that, for many people, positive thinking is an ineffective strategy -- and often an obstacle -- for successfully coping with the anxieties and pressures of modern life. Drawing on her own research and many vivid case histories, Norem provides evidence of the powerful benefits of "defensive pessimism," which has helped millions to manage anxiety and perform their best work.

    With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

    In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it’s why we gamble and squander. From dopamine’s point of view, it’s not the having that matters. It’s getting something—anything—that’s new. From this understanding—the difference between possessing something versus anticipating it—we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion – and we can even predict those behaviors in ourselves and others. In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

    By recognizing how men and women interpret behaviors and reactions differently, a person can make more informed choices of how to make the best impression.Mars and Venus in the Workplace analyzes the differences in the ways men and women communicate, solve problems, react to stress, earn respect, promote themselves, experience emotional support, minimize conflict, score points, view sex, and ask for what they want. By showing the many ways men and women misunderstand and misinterpret each other in the workplace, John Gray offers practical advice on reducing unnecessary conflict and frustration. Filled with his trademark communications charts and practical advice on everyday office issues, Mars and Venus In The Workplace will enable readers to achieve their goals and to make the workplace a source of fulfillment.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.