Inbound Marketing: Get Found Using Google, Social Media, and Blogs


Brian Halligan - 2009
    People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Funny Cat: An "I Love Reading" Level 1 Sight Word Reader


Cindy Bracken - 2012
    This level one reader uses words directly from the Dolch Pre-primer Word List. Perfect for shared reading or those just beginning to read alone. By bestselling author Cindy Bracken.

Slumped Part 1


Jason Brent - 2013
    Or at least that's the way it's been for Slump. Since a child he had the responsibility of taking care of himself along with his younger brother and sister by any means necessary. The only thing he has ever been good at is killing, so good that the streets named him. "The Boogyman" but Slump faces a problem when he has to find out the hard way that not everyone is afraid of the Boogyman. He has one goal, get this money and get out fast. That's until his past begins to catch up to him. This classic tale by Jason Brent is sure to leave readers breathless.

Etsy Empire: Proven Tactics for Your Etsy Business Success, Including Etsy SEO, Etsy Shop Building, Social Media for Etsy and Etsy Pricing Tips


Eric Michael - 2014
    Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles.Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and build an Etsy shop that will provide you consistent paychecks and grow over time. Etsy Empire offers a unique combination of the most important Etsy tips for building your business:1. Build your brand. This is the most important task for Etsy sellers.2. Determine demand for your potential business for free.3. Learn how to double or triple traffic to your shop and sales items with Etsy SEO and Google SEO4. Use Pinterest, Facebook and Twitter to sell more items and engage your shop's fans - Social Media for Etsy5. Learn how to sell crafts and vintage collectibles on Etsy6. Etsy tips for packaging and shipping7. Learn valuable tips for improving Etsy photography and how to make your item descriptions convert into sales8. Etsy 101 - learn how to start your business from scratch and build into a successful online business9. Learn how to network with other successful Etsy shop owners10. How to design a great Etsy shop - create a professional shop banner, shop name and avatar

A Glimmer of Destiny


Spencer Pierson - 2016
    One that cause him to use the forbidden Glimmer Stones which create constructs of physical light, and by law only nobles are allowed to touch. Threatened with death by duchy law and evil forces intent on capturing him and his dark secret, Aiden is forced to learn how to control this emerging power to save all that he holds dear. However, will that which saves him also be his world's downfall? The dreaded Mourning Lords, beings that came from the dawn of the Cataclysm four thousand years earlier once more walk the land, searching for an answer to their torment. Will Aiden learn how to become a master of Glimmer Steel or will the mystery of the Cataclysm and the destruction of technology drown him as surely as it nearly cracked the world in half? A Glimmer of Truth, Book 2 of the Glimmer Stone Saga will be available in September 2016. (Chapter 1 of book 2 is included as a sneak peek!) A Glimmer of War, Book 3 of the Glimmer Stone Saga will be available January 2017.

Can I Retire Yet?: How to Make the Biggest Financial Decision of the Rest of Your Life


Darrow Kirkpatrick - 2016
    You've reached major milestones and accumulated more assets than you dreamed possible, and yet you hesitate. “Can I retire?” This book will help answer that question by showing you…. The tools you need to live a secure and independent retirement, without worrying about money What you must know before leaving a career behind How much it will cost you to live in retirement, and how to manage your cash flow The current choices for retirement health care, including lesser-known but effective options The threat from inflation: two secrets that politicians and bankers will never admit A realistic assessment of the impact that income taxes will have on your retirement Social Security’s role in your retirement: when you should claim and how much it’s worth to you How to construct and manage an investment portfolio for income and growth in retirement About immediate annuities and why you need multiple sources of retirement income The key variables and unknowns in your retirement withdrawal equation Reviews of the best retirement calculators, and tips for how to use them accurately Beyond the simplistic 4% Rule to the latest research on safe withdrawal rates Realistic bracketing of your retirement savings needs, without over caution or overconfidence The history of economic cycles and the related asset classes for optimal retirement security A survey of strategies plus original research for how to orchestrate your retirement distributions A practical retirement fuel gauge alerting you to problems while you still have time to act Backup plans: the lifeboat strategies for ensuring you'll never be without essential income The 6 crucial questions to answer before you can retire The one, simple, powerful, non-financial reason that you can and should retire earlier than later

The Attention Merchants: The Epic Scramble to Get Inside Our Heads


Tim Wu - 2016
    In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

Tortillas & Peanut Butter: True Confessions of an American Mom Turned Mexican Smuggler


Linda Sonna - 2016
    An unfortunately common situation...quickly develops into a wonderfully uncommon and heartfelt adventure." - An Erma Bombeck "Hot Tamale" http://humorwriters.org/2016/02/19/ho... - “Spot-on, highly entertaining, and absolutely hilarious” - Lynne Willard, Editor & U.S. expat - - "Jaw droppingly hilarious" Carol Penn-Romaine, award-winning writer - - A wealth of cultural information tucked between the chuckles - - Includes discussion questions for book clubs & classrooms - - As the zany protagonist comes to understand Mexico & appreciate Hispanic culture, readers do the same - - 20% of profits go to the ACLU - - "Holy Cow! This book is hilarious!" - Cynthia Norman, Cosmic Philosopher - “Learning about a new culture can be hilarious – as seen through this book!” – Diane Gilliard, Counselor - An Amazon Top-10 Bestseller in Travel/Mexico (7/17-9/17); Biography/Memoir, Crimes & Criminals, Solo Travel, Single Parenting, Teen & Young Adult Biographies (various dates) - SYNOPSIS A suburban housewife liberates herself from her peanut-butter-and-jelly life and flees to Mexico. While battling the cultural quirks that send less adventurous souls hightailing it back to the U.S., she struggles to learn Spanish, cope with foreign customs, raise her kids, and run a school. To supplement her meager income she smuggles, using her gift for gab and wily wit to outfox the government officials. But not all of her smuggling tricks and tactics go as planned. EMBEDDED MULTICULTURAL ISSUES - The women’s movement - The 1960s cultural revolution - Culture shock - Immigrant adjustment & adaptation - Immigrant parenting issues - Identity development in children of immigrants - Intergenerational value clashes in immigrant families - Diverse customs & mores - Racism - Sexism - Prejudice - Classism - Ageism - Cultural evolution - Expatriate re-integration - Individualist/Independent (e.g., North American) vs. Interdependent/Collectivist (e.g., Hispanic) orientation to: ° Time (past/present/future) ° Activity (being/becoming/doing) ° Social relations (hierarchical/collateral/egalitarian) ° Self-efficacy (fate/destiny vs. personal control)

Take The Body And Give Me The Rest (Soldiers and Gods Book 1)


Jules Schenk - 2013
    He could feel the man's life force, his memories, his talents and hard won skills filling his own mind and body, turning him into something much more than the lowly soldier he'd been just mere moments before. Take The Body and Give me the Rest, is the first novel in the new Dark Fantasy series, by Julius Schenk a new Australian Fantasy Author.

Coin Collecting For Dummies


Neil S. Berman - 2001
    The allure of money is especially strong. Coins represent real value. The warmth of silver and the weight of gold are irresistible to some. Coins travel throughout the world and through time itself, representing and absorbing history as they pass from one person to the next. Oh the stories coins could tell if they only had voices.Coin-collecting is a relaxing and inexpensive (although it can be very expensive!) hobby. If you buy properly, coins can be an excellent place to park your money for a rainy day, and if you buy the right coins and the market improves, you may even be able to make a profit on your collection. In fact, n"umismatics" (the fancy term for coin collecting) offers more riches than you may realize. This rewarding hobby also opens the door to some serious life skills, such asHistoryGeographyObservational skillsOrganizational skillsAnalytical tools.This book is designed to appeal to collectors at every level, from beginner to advanced. This is not a hardcore coin book; rather, "Coin Collecting For Dummies" is a great general reference that points you in different directions for further investigation. Perhaps the most important goal of this book is to get you excited - and to keep you excited - about coin collecting. "Coin Collecting For Dummies" covers all these topics and more: Deciding what to collectStoring your collection correctlyFinding out about repaired, restored, and recolored coinsPricing world coinsFinding a good coin dealerBuying at auctionUnderstanding that condition equals valueExploring the wild side with rare, expensive, and esoteric coinsSelling your coinsNo one needs coins, but if you decide to collect them, you certainly need this book. Coin collecting can sometimes be a confusing maze of choices sprinkled with little traps along the way. Sure, you can go it alone, but why not make your journey into numismatics a lot easier by picking the brain of an expert collector and learning from the mistakes of others.

The New Relationship Marketing


Mari Smith - 2011
    That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Confessions Subprime Lender


Richard Bitner - 2008
    In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals


Idris Mootee - 2003
    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

CompTIA Project+ Study Guide Authorized Courseware: Exam PK0–003


Kim Heldman - 2010
    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.