Book picks similar to
Network Marketing For Dummies by Zig Ziglar
business
nonfiction
marketing
entreprenuership-business-investing
C for Dummies
Dan Gookin - 1997
Actually, it's computer sense--C programming. After digesting C For Dummies, 2nd Edition, you'll understand it. C programs are fast, concise and versatile. They let you boss your computer around for a change. So turn on your computer, get a free compiler and editor (the book tells you where), pull up a chair, and get going. You won't have to go far (page 13) to find your first program example. You'll do short, totally manageable, hands-on exercises to help you make sense of:All 32 keywords in the C language (that's right--just 32 words) The functions--several dozen of them Terms like printf(), scanf(), gets (), and puts () String variables, numeric variables, and constants Looping and implementation Floating-point values In case those terms are almost as intimidating as the idea of programming, be reassured that C For Dummies was written by Dan Gookin, bestselling author of DOS For Dummies, the book that started the whole library. So instead of using expletives and getting headaches, you'll be using newly acquired skills and getting occasional chuckles as you discover how to:Design and develop programs Add comments (like post-it-notes to yourself) as you go Link code to create executable programs Debug and deploy your programs Use lint, a common tool to examine and optimize your code A helpful, tear-out cheat sheet is a quick reference for comparison symbols, conversion characters, mathematical doodads, C numeric data types, and more. C For Dummies takes the mystery out of programming and gets you into it quickly and painlessly.
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
Michael Hoefflinger - 2017
But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
Raising Goats for Dummies
Cheryl K. Smith - 2010
The movement has increased in popularity in recent years as consumers embrace a more sustainable lifestyle, reject commercialism, move to organic food options, and raise concerns about industrial agriculture practices. Raising Goats For Dummies provides you with an introduction to all aspects of owning, caring for, and the day-to-day benefits of raising goats. Breaks down the complicated process of choosing and purchasing the right goat breed to meet your needs and getting facilities for your goat set up. Provides in-depth information on proper grooming, handling, feeding, and milking Covers the basics of goat health and nutrition Offers tips and advice for using your goat to produce milk, meat, fiber, and more You'll quickly understand what makes these useful and delightful creatures so popular and gain the knowledge and skills to properly care for and utilize their many offerings with help from Raising Goats For Dummies.
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Brian Solis - 2009
That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Siberian Huskies for Dummies
Diane Morgan - 2000
First bred by the Chukchis, a semi-nomadic people of northeastern Siberia, to hunt reindeer and pull sleds, the Siberian is an active breed that loves the outdoors. Prized for their great beauty, intelligence, wonderful way with children and lack of "dog smell," they are also more free-spirited (and free-ranging) than many other popular breeds, and have a reputation for stubbornness and relentlessness in pursuit of a goal. Is this breed right for you and your family? Siberian Huskies For Dummies answers this and all your questions about getting, caring for and living with a Husky. Siberian devotee--she has eight of her own--Diane Morgan gets you up and running with what you need to know to:Find and deal with reputable breeders Choose the right Husky for you Hou sebreak and socialize your new puppy Educate yourself and your dog Handle behavioral problems Participate in competitions In friendly, down-to-earth language, Diane provides insights into the Siberian Husky temperament and loads of sensible, easy-to-follow advice on everything a Husky owner should know--along with fun facts and Husky trivia, amusing and informative anecdotes, and tips on how to have a great time with your Husky. Topics covered include:Understanding what makes the Siberian different from every other breed Deciding whether a male or female is right for you Understanding how to communicate with your Siberian Husky Training your Siberian Husky Grooming your Siberian Finding and establishing a good relationship with a veterinarian Breaking bad habits in your Husky Feeding and exercising your Siberian Husky Recognizing, preventing and treating common health problems Getting your Husky into sledding The indispensable guide for you and your Siberian Husky, Siberian Huskies For Dummies is the only book you'll need to help you have the best possible experience with this very ancient and venerable breed of dog.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Jason Falls - 2011
Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.
Corporate Finance for Dummies
Michael Taillard - 2012
"Corporate Finance For Dummies" introduces you to the practices of determining an operating budget, calculating future cash flow, and scenario analysis in a friendly, un-intimidating way that makes comprehension easy."Corporate Finance For Dummies" covers everything you'll encounter in a course on corporate finance, including accounting statements, cash flow, raising and managing capital, choosing investments; managing risk; determining dividends; mergers and acquisitions; and valuation.Serves as an excellent resource to supplement coursework related to corporate financeGives you the tools and advice you need to understand corporate finance principles and strategiesProvides information on the risks and rewards associated with corporate finance and lendingWith easy-to-understand explanations and examples, "Corporate Finance For Dummies" is a helpful study guide to accompany your coursework, explaining the tough stuff in a way you can understand.
99% True: Almost a National Bestseller
Paul McGowan - 2019
From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.
The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
Tara Hunt - 2008
Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book.While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is whuffie–social capital–and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam–met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of online communities. By connecting with your customers through community interaction, you’ll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps–recording industry, anyone?–Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.For those without millions–even thousands–to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them–as well as the entrepreneur–The Whuffie Factor is an eye-opening guide to a world they probably don’t understand all that well.
Suze Orman's Will Trust Kit: The Ultimate Protection Portfolio
Suze Orman - 2002
It’s as easy as 1-2-3—simply personalize, print, and protect. Suze Orman and her own estate trust attorney have created the most state-of-the-art documents found anywhere. There are more than $2,500 worth of estate documents in this kit. Why pay thousands of dollars when you can get the same documents in this kit for $19.95! This kit includes:• More than 50 state-of-the-art documents• Free automatic on-line updates• Verbal and written instructions taking you step by step through the four must-have documents• Password protection securing multiple users’ information• A tutorial that shows you everything you need to know• 10 electronic books PC and Macintosh Compatible . . . and good in all 50 states!
Paralegal Career for Dummies [With CD-ROM]
Scott A. Hatch - 2006
Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more Discover how to* Secure your ideal paralegal position* Pick the right area of the law for you* Prepare documents for litigation* Conduct legal research* Manage a typical law officeSample resumes, letters, forms, legal documents, and links to online legal resources. Please see the CD-ROM appendix for details and complete system requirements.
Stories from a Theme Park Insider
Robert Niles - 2011
What time is the 3:00 parade? Why does a child need to be 40 inches tall to ride a roller coaster? What happens when the president of France gets lost inside Pirates of the Caribbean? A former employee, or "cast member", at Walt Disney World's Magic Kingdom answers these and other questions while sharing humorous stories about working inside the world's most popular theme park."Stories from a Theme Park Insider" takes you inside the park's famous tunnels and backstage for a look at how theme parks really work, and the funny moments and embarrassments that can happen when your work is someone else's vacation.
King Larry: The Life and Ruins of a Billionaire Genius
James D. Scurlock - 2012
Now, James Scurlock engages, educates, and entertains readers with the captivating story of DHL co-founder and billionaire Larry Hillblom.King Larry begins with an early biography of Larry Lee Hillblom, a mercurial young man who grew up on a peach farm outside of Fresno, California. Hillblom co-founded DHL in 1969 (three years before FedEx), and it became the fastest-growing corporation in history. Hillblom’s expatriate life began in 1981, when he retreated to a small tax haven in the Western Pacific. There he led the resistance to American meddling in the Marianas Islands. Hillblom’s voracious appetite for underage prostitutes is another facet of his unusual story. In 1995, Hillblom’s amoral, thrill-seeking nature caught up to him when his seaplane disappeared off the coast of Anatahan, leaving behind an estate worth billions. Weeks later, five impoverished women and their attorneys came forward to challenge Hillblom’s will in a legal battle for his fortunes that continues to this day. Meticulously researched and thoroughly engaging, King Larry will satisfy fans of such bestsellers as Confessions of an Economic Hit Man and The Accidental Billionaires .
A World Gone Social: How Companies Must Adapt to Survive
Ted Coiné - 2014
Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: ● Customers now have the power--just watch what happens as more realize it! ● With increased transparency, businesses must be more ethical--no more pretending ● Command-and-control leadership is now so inefficient, it is a liability ● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces ● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain ● Relationship and community-building is how customers and brand ambassadors are won--and retained ● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results...Every Day!
Timothy L. Templeton - 1999
A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema - from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.