Bottom-up Marketing


Al Ries - 1988
    From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

How to Win Games and Beat People: Demolish Your Family and Friends at over 30 Classic Games with Advice from an International Array of Experts


Tom Whipple - 2015
    In HOW TO WIN GAMES AND BEAT PEOPLE, science editor for The Times Tom Whipple gathers inside tips, strategy, and advice from a ridiculously overqualified array of experts on how to come out victorious in a wide range of common family games, board games, and more. A mathematician explains how to approach Connect 4; a racecar driver advises on how to take corners in slot car racing; a mime shares trade secrets for the best Charades; a scrabble champion reveals his strategies; and a game theorist recommends the right Monopoly properties to buy in order to bankrupt and embarrass your competitors.Funny, smart, and endlessly useful, this is a must read for anyone who takes games too seriously, and the bible for sore losers everywhere.

The Upside of Down: How Chaos and Uncertainty Breed Opportunity in South Africa


Bruce Whitfield - 2020
    You are wasting your time.In a world of fake news, deep-fakes, manipulated feeds of information and divisive social-media agendas, it's easy to believe that our time is the most challenging in human history. It's just not true.It is a time of extraordinary opportunity. But only if you have the right mindset. Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us.Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa's billionaires and start-up mavericks think differently. They are not naive Pollyannas. They don't ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.

All the Money in the World: What the Happiest People Know about Getting and Spending


Laura Vanderkam - 2012
    We spend endless hours obsessing over our budgets and investments, trying to figure out ways to stretch every dollar. We try to follow the advice of money gurus and financial planners, then kick ourselves whenever we spend too much or save too little. For all of the stress and effort we put into every choice, why are most of us unhappy about our finances?According to Laura Vanderkam, the key is to change your perspective. Instead of looking at money as a scarce resource, consider it a tool that you can use creatively to build a better life for yourself and the people you care about. For instance, the average couple spends $5,000 on engagement and wedding rings, making these pricey purchases largely because everyone else does. But what if you decided to spend $300 on rings and apply the rest to future date nights, weekend getaways, and thinking-of-you bouquets over the next ten years? In he long run, what would bring more joy to your marriage? Likewise, will owning a home with a pristine lawn and a two-car garage—the American Dream—really make you more satisfied? Or are you saving up for this investment just because financial planners tell you it’s worth it?Vanderkam shows how each of us can figure out better ways to use what we have to build the lives we want. Drawing on the latest happiness research as well as the stories of dozens of real people, Vanderkam offers a contrarian approach that forces us to examine our own beliefs, goals, and values.Among her advice:Laugh at the Joneses: It’s human nature to compare yourself to those around you, but you can create lifestyle hat rings you personal satisfaction without copying your neighbors.Give yourself the best weekend ever: Studies show that experiences often bring more pleasure than material goods. With a little planning and creativity, you can give yourself a memorable getaway without leaving town or going broke.Embrace the selfish joy of giving: Giving back not only helps you build karma, it also helps you build a community—which is much more fulfilling than a tax deduction. All the Money in the World is a practical and inspiring guide that shows how money can buy happiness—if we spend it wisely.

Every Landlord's Legal Guide


Marcia Stewart - 1997
    This Nolo bestseller gives every landlord and property manager the legal and practical information they're looking for Residential landlords will find the answers they need to: - screen and choose tenants- write a legal rental agreement or lease- hire a property manager- understand repair, maintenance and security responsibilities- avoid injuries and lawsuitsEvery Landlord's Legal Guide also contains state-by-state legal charts on how to comply with laws concerning: - terminating tenants- securing security deposits- privacy- discrimination- and much moreThe book also provides tips, insider information, checklists, sample letters, leases and forms as tear-outs and on CD-ROM.

Trading Wisdom: 50 lessons every trader should know


Cheds - 2021
    

Dave Ramsey's Complete Guide to Money: The Handbook of Financial Peace University


Dave Ramsey - 2011
    If you’re looking for practical information to answer all your “How?” “What?” and “Why?” questions about money, this book is for you. You’ll also learn all about insurance, mortgage options, marketing, bargain hunting and the most important element of all—giving. Now let’s be honest: This is the handbook of Financial Peace University.

Modern Economic Theory: Micro And Mac Roanalysis


K.K. Dewett
    

An Economist Gets Lunch: New Rules for Everyday Foodies


Tyler Cowen - 2012
    

The Money Mafia: A World in Crisis


Paul T. Hellyer - 2014
    It further urges an immediate worldwide mobilization to replace the energy source in every car, truck, tractor, ship, airplane, and house on Earth in seven years in a desperate effort to save the planet from further overheating. The book blasts government secrecy, and more than 65 years of supposed lies and disinformation, and demands full disclosure of what they know about visitors from other realms and their technology and the extent of their collaboration, including any treaties that may have been signed by them. With more than 65 years of participation in and observation of political and economic systems—beginning with the Great Depression, extending through World War II, the postwar era of hope for a better life, the Cold War, the subjugation of democracy by oligarchy, and the subtle but continuous militarization of America—Paul T. Hellyer analyzes what he believes has gone wrong with the world and its economy and suggests radical measures to introduce a universal culture of peace and cooperation.

Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend


Jonathan K. DeYoe - 2017
    DeYoe shows how money drives so many of our decisions. But while we worry about earning it, spending it, and saving it, few of us face it head on. The whole point of Buddhism, he says, is “to deal with what is, to look it straight in the eye.” So instead of averting our eyes, deferring to experts, or engaging in get-rich-quick magical thinking, DeYoe shows readers, no matter their income level or spiritual perspective, how to save and invest, pay off debt, and invest for retirement according to their deepest beliefs. The author does all of this while emphasizing that money is merely a tool for providing not only material peace of mind but also “the happiness dividend” we all deserve.

How to Think Like a Millionaire


Mark Fisher - 1997
    The authors of "The Instant Millionaire" explain how to reprogram one's inner attitude and "think like a millionaire" in order to create success.

Talking to My Daughter About the Economy: or, How Capitalism Works—and How It Fails


Yanis Varoufakis - 2013
    Now, he faces his most important—and difficult—audience yet. Using clear language and vivid examples, Varoufakis offers a series of letters to his young daughter about the economy: how it operates, where it came from, how it benefits some while impoverishing others. Taking bankers and politicians to task, he explains the historical origins of inequality among and within nations, questions the pervasive notion that everything has its price, and shows why economic instability is a chronic risk. Finally, he discusses the inability of market-driven policies to address the rapidly declining health of the planet his daughter’s generation stands to inherit.Throughout, Varoufakis wears his expertise lightly. He writes as a parent whose aim is to instruct his daughter on the fundamental questions of our age—and through that knowledge, to equip her against the failures and obfuscations of our current system and point the way toward a more democratic alternative.

How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class


John Hope Bryant - 2014
    I urge everyone to read How the Poor Can Save Capitalism and discover for themselves John’s great ideas for creating an America with more shared opportunity and shared responsibility.” —Former US President Bill Clinton"John and I want the same things. And the goals of this book are the same goals of my Rebuild The Dream campaign. He has provided the roadmap to economic recovery for this country at a time when economic inequality is at its peak. I for one will be following the steps laid out in the HOPE plan." —Van Jones, Former Advisor to President Obama and host of CNN's CrossfireHow the Poor Can Save Capitalism reveals Operation HOPE founder and successful businessman John Hope Bryant’s strategy for restoring the American middle class and eradicating poverty. “For capitalism to thrive, the poor and middle class must thrive,” Bryant writes. “We must make financial literacy – teaching each and every one of our children the language of money – the new civil rights issue for the twenty-first century America.” According to Bryant, capitalism isn’t to blame for a struggling economy; we’re just doing it wrong. Important statistics Bryant shares in the book: • 76% of Americans are living from paycheck to paycheck, while 60% of American GDP is consumer-driven. • 1 in 4 of the Americans who qualify for the Earned Income Tax Credit never ask for it – that’s $9 to $10 billion in unclaimed funds that could be put towards mortgages, car payments, education, etc.• 47% of U.S. employers require a credit report as part of the hiring process.In the book, Bryant exposes the historical roots of poverty, explains why the solutions tried so far have proved insufficient, and offers a way forward. He lays out what he calls a Marshall Plan for our times, a series of straightforward, actionable steps to build financial literacy and expand opportunity so that the poor can join the middle class.Praised by Dr. Bernice A. King of the King Center as “a practical idealist who dreams big and then moves with precision to action,” John Hope Bryant aspires to create a thriving economy that works not just for the 1% or even the 99%, but for the 100%.

Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture


Robin Waite - 2015
    it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”