Now he's back, ten years later, and he's changed. Why is he so distant and bitter? Where is the boy who used to be Amanda's best friend? Amanda is learning that there are things even a capable Amish girl can't fix. But can she stand there and watch him walk away . . . again?

    It has conquered developer mindshare at startups and enterprises alike with its focus of simplicity, convention and clean, maintainable code. The latest version, Rails 4, continues the tradition of enhanced performance, security and developer productivity, with improvements that enable professional developers to focus on what matters most: delivering business value quickly and consistently.The Rails™ 4 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 4. Pioneering Rails expert Obie Fernandez and his team of leading Rails experts illuminate the entire set of Rails APIs, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails to maximize your productivity.Using numerous detailed code examples, the author systematically cover Rails key capabilities and subsystems, making this book a reference that you depend on everyday. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the subtleties of the asset pipeline and other advanced Rails topics such as security and scalability. The Rails 4 Way is your best guide for making Rails do exactly what you want it to do.

    Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: • How to market, from forming marketing strategies, to business development, to improving your selling skills • How to become a more efficient marketer, by understanding and using leverage effectively • How to market yourself and your brand's people, to ensure better business opportunities • How to create brands and products that make people talk and stay relevant for years To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That’s exactly what The Marketing Blueprint is all about.

    "A Change of Heart" is one novella from this collection.Leah is no good at cooking, cleaning, sewing, gardening—the skills that young women need to make a proper Amish wife. All she wants to do is write stories, but she's sincerely tired of being a disappointment. Will she ever find someone who accepts her just as she is?

    This colorful and engaging eBook will break down how to develop your business idea, pitch to investors, hire your first employees, court mentors, attract excellent board members, monetize your product, track your revenue, market on a budget, get customers and keep them!

    With no business experience whatsoever, Boyle was faced with the challenge running Columbia, which had been founded in 1937 by her father-a Jewish immigrant who fled Hitler's Germany to come to America. Though many expected Boyle to fail, she and her son Tim persevered, and kept the business afloat through very challenging times. In 1970, Columbia Sportswear boasted forty employees and $800,000 in annual sales. Under the leadership of Gert and Tim Boyle, the company now has more than two thousand employees, annual sales approaching one billion dollars, and is the leading seller of skiwear in the United States. And thanks to a creative advertising campaign that billed her as "one tough mother," Gert Boyle has become an icon in her industry, and she is the first woman ever inducted into the International Sporting Goods Hall of Fame. In ONE TOUGH MOTHER, Boyle presents and honest, open, and often irreverent account of her truly remarkable journey from a childhood in Nazi Germany to fame and fortune in America. Boyle offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable. Her story is one that will inspire anyone who dreams of turning a small business into a bigger business, as well as individuals who find themselves facing circumstances beyond their control.

    They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

    In "Tools and Tactics for the Master Day Trader," Velez and Capra revisit and completely update over 100 of their daily commentaries from the past four years, with new material explaining what worked, what didn't, and why.This no-nonsense, easy read, meant to be referenced by traders every trading day, covers everything from potent trading strategies to intuitive insights on psychology and discipline. Proving once again that the best teacher is experience, "Tools and Tactics for the Master Day Trader" will help any trader log on with the technical skills, market knowledge, and confidence they need to capture more winning trades, and reap new profits.

    Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

    Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Strategy and the Internet by Michael Porter; Strategic Stories: How 3M is Rewriting Business Planning by Gordon Shaw, Robert Brown, and Philip Bromiley; Having Trouble with Your Strategy? Then Map It by Robert Kaplan and David Norton; Strategy as Simple Rules by Kathy Eisenhardt and Donald Sull; How Financial Engineering Can Advance Corporate Strategy by Peter Tufano; Transforming Corner Office Strategy in Frontline Action by Orit Gadiesh and James Gilbert; Where Value Lives in a Networked World by Mohanbir Sawhney and Deval Parikh; and The Super Efficient Company by Michael Hammer.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    When Anna Stolis takes over for her aunt, the local midwife, Christmas night heats up with multiple deliveries, three strangers' quilts, and unexpected help from the handsome and brooding Asa Lapp.

    Julie Ann Cairns takes you through the “7 Money Myths”—an extremely common set of subconscious barriers put up between you and your attainment of abundant wealth and freedom—and helps you banish them, so that your subconscious “code” can come into alignment with your conscious goals for financial freedom. If your underlying programming does not support your goals—and it probably doesn’t—then Julie will show you how to get out of your own way and finally access the life you have always wanted.You can be successful, you can be wealthy, and you can make money without expending physical effort or sacrificing too much of your precious time. You can become financially free with the luxury of choice. It’s all possible for you, but conscious goals and knowledge are not enough to make this happen—you also need a set of supporting subconscious beliefs in order to ultimately prosper. If you have tried and tried to attain financial freedom but are still struggling, then this book will provide the breakthrough you’ve been waiting for.

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    Now, hopes and expectations for JavaScript’s future are considerable.In this insightful report, Dr. Axel Rauschmayer explains how the combination of several technologies and opportunities in the past 15 years turned JavaScript’s fortunes. With that as a backdrop, he provides a detailed look at proposed new features and fixes in the next version, ECMAScript.next, and then presents his own JavaScript wish list—such as an integrated IDE.