Poke the Box


Seth Godin - 2011
    It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it.We need your insight and your dreams and your contributions. Hurry.

The How of Happiness: A Scientific Approach to Getting the Life You Want


Sonja Lyubomirsky - 2007
    Research psychologist Sonja Lyubomirsky's pioneering concept of the 40% solution shows you how Drawing on her own groundbreaking research with thousands of men and women, research psychologist and University of California professor of psychology Sonja Lyubomirsky has pioneered a detailed yet easy-to-follow plan to increase happiness in our day-to-day lives-in the short term and over the long term. The How of Happiness is a different kind of happiness book, one that offers a comprehensive guide to understanding what happiness is, and isn't, and what can be done to bring us all closer to the happy life we envision for ourselves. Using more than a dozen uniquely formulated happiness-increasing strategies, The How of Happiness offers a new and potentially life- changing way to understand our innate potential for joy and happiness as well as our ability to sustain it in our lives. Beginning with a short diagnostic quiz that helps readers to first quantify and then to understand what she describes as their "happiness set point," Lyubomirsky reveals that this set point determines just 50 percent of happiness while a mere 10 percent can be attributed to differences in life circumstances or situations. This leaves a startling, and startlingly underdeveloped, 40 percent of our capacity for happiness within our power to change. Lyubomirsky's "happiness strategies" introduce readers to the concept of intentional activities, mindful actions that they can use to achieve a happier life. These include exercises in practicing optimism when imagining the future, instruction in how best to savor life's pleasures in the here and now, and a thoroughgoing explanation of the importance of staying active to being happy. Helping readers find the right fit between the goals they set and the activities she suggests, Lyubomirsky also helps readers understand the many obstacles to happiness as well as how to harness individual strengths to overcome them. Always emphasizing how much of our happiness is within our control, Lyubomirsky addresses the "scientific how" of her happiness research, demystifying the many myths that unnecessarily complicate its pursuit. Unlike those of many self-help books, all her recommendations are supported by scientific research. The How of Happiness is both a powerful contribution to the field of positive psychology and a gift to all those who have questioned their own well- being and sought to take their happiness into their own hands.

The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance


Tony Schwartz - 2010
    The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. "The Way We're Working Isn't Working "offers a groundbreaking approach to reenergizing our lives so we're both more satisfied and more productive--on the job and off.By integrating multidisciplinary findings from the science of high performance, Tony Schwartz, coauthor of the #1 bestselling "The Power of Full Engagement, "makes a persuasive case that we're neglecting the four core needs that energize great performance: sustainability (physical); security (emotional); self-expression (mental); and significance (spiritual). Rather than running like computers at high speeds for long periods, we're at our best when we pulse rhythmically between expending and regularly renewing energy across each of our four needs.Organizations undermine sustainable high performance by forever seeking to get more out of their people. Instead they should seek systematically to meet their four core needs so they're freed, fueled, and inspired to bring the best of themselves to work every day.Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst & Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working. At the individual level, he explains how we can build specific rituals into our daily schedules to balance intense effort with regular renewal; offset emotionally draining experiences with practices that fuel resilience; move between a narrow focus on urgent demands and more strategic, creative thinking; and balance a short-term focus on immediate results with a values-driven commitment to serving the greater good. At the organizational level, he outlines new policies, practices, and cultural messages that Schwartz's client companies have adopted."The Way We're Working Isn't Working "offers individuals, leaders, and organizations a highly practical, proven set of strategies to better manage the relentlessly rising demands we all face in an increasingly complex world.

The Wellness Revelation: Lose What Weighs You Down So You Can Love God, Yourself, and Others


Alisa Keeton - 2017
    Maybe you have struggled with your weight your entire life, riding a constant roller coaster of numbers that go up and down. Or maybe you are finding yourself more stressed out by the world and all its demands. Perhaps you just don't feel as well in your body as you do in your spirit.In The Wellness Revelation, certified fitness professional Alisa Keeton will challenge you to get fit with God so that He can free you to complete your purpose. She teaches that when we get fit physically as well as spiritually, we will be better equipped to love and serve others. The Wellness Revelation will change the way you perceive yourself and the way that you live your life.Each week in this eight-week journey includes a teaching from Alisa, weekly assignments, Bible study, small-group questions, and more. Alisa will encourage you to love God, get healthy, and serve others; and she will provide you with the tools to spread the gospel with courage, confidence, kindness, and freedom.It's time to make a change from the inside out.

Know Your Worth : Stop Thinking, Start Doing


N.K. Sondhi - 2017
    You would find yourself closely connected to these stories. They will encourage you to explore your own potential to inspire you, and to achieve your real worth. This book will also help you to understand the traits that keep you from achieving your dreams. The book lays down a process to help you emerge from the clutches of negativity and develop a positive approach towards life.By investing time in yourself, acknowledging your potential, setting a worthy goal, avoiding common traps, surviving bad days and harvesting the power of thoughts, you can be successful.Read this interesting book to Know Your Worth.-------------------------------------------------N.K. Sondhi:N.K. Sondhi’s first book was 'Management of Banking', which draws upon his experiences as a manager in the Punjab National Bank. He then turned to fiction writing, bringing forth the seen and unseen aftermaths of the partition of India in 1947 in his novel 'Cart full of Husk'. He followed it up with a short non-fiction, 'Forgotten City of Delhi (How Delhi became Delhi)'. He wrote his next book, 'A Match Made in Heaven: A 2000-year-old love story', based on the life of an Indian princess, who became first queen of Korea in 48 AD.Working with young people as he pursued social activities after his retirement, he sensed the restlessness among youngsters, who are facing a large number of problems due to stiff neck to neck competition in every field of life. Growing use of advanced technology has further alienated them from the main stream of the society. This has led him to initiate this book 'Know Your Worth' with the young and enterprising writer Ms. Vibha Malhotra.-------------------------------------------------Vibha Malhotra:Vibha Malhotra is the founder of 'Literature Studio' and editor-in-chief of the literary e-journal 'Literature Studio Review'. In the past, she has worked as an editor with Dorling Kindersley (Penguin Random House) where she has edited beautiful coffee table books on subjects such as history, nature, fitness, lifestyle, and travel.She is also a poet and a translator. Her work has been published in literary journals across the world such as Wasafiri, Muse India, Tipton Poetry Journal, The Luxembourg Review, Red Fez, and in dailies such as The Times of India and Ceylon Today. 'Know Your Worth' is her first work as an author.Vibha holds a Master of Arts in Creative Writing from Newcastle University, UK. She teaches creative writing to all age groups. By Profession, Vibha is a Lead Software Engineer at Adobe Systems.-------------------------------------------------CONTENTS1. Acknowledge Your Superpowers2. Invest in Yourself3. Take Charge4. Set a Worthy Goal5. Identify Your Worst Enemy6. Turn Your Fear into an Opportunity7. Avoid the Common Traps8. Harvest the Power of Thoughts9. Watch Your Attitude10. Keep Your Communication Clear11. Be Mindful12. Surviving Bad Days13. Nurture Your Ecosystem14. Stay SuccessfulINVEST IN YOURSELF Now that you know that you have superpowers that are there within you and can be harvested whenever you need them, it is important to take time to really explore all your strengths and weaknesses. Only then can you be fully prepared to achieve your goals. But we are mostly clueless that understanding ourselves doesn’t have to be a slow, tedious process, it can always be sped up.All of us are born with inherent likes and dislikes. Even a fetus in the womb has its own taste preferences, resulting in the seemingly irrational food cravings that expecting mothers experience. These preferences, likes, and dislikes are clues to the things you will be good at. If a child enjoys painting more than singing, chances are that the child will be better at painting than he/she is at singing. You can think of these as clues that nature chose to expose to us so that we can carve a satisfying path for ourselves.Most of us, even as adults, have whims, and mostly we choose to ignore them. Even as children, we are rarely able to indulge in every whim. There are always limitations – in terms of time, finances, facilities etc. – to keep us from fully exploring what we are capable of. But these are not the only factors that stop us. The biggest factor, in fact, is our own inhibitions, especially once we are grown-ups. We are afraid of new experiences, afraid of disappointment, afraid of failure, afraid of making fools of ourselves. And this fear keeps us from taking advantage of opportunities to gather new experiences. Let us try to understand this with the example of a young girl called Shikha. Shikha and the Ideation CompetitionShikha was an editor at a publishing house. She was very good at her job and apart from being an excellent editor, she also often proposed new book ideas to the publishing house.The publishing house announced a competition in which teams would work together and come up with new book ideas that they would then present to a jury comprising of senior publishers from all over the world. The selected idea would then be converted into a book that would be sold all over the world.Shikha had never ever participated in a competition, let alone won it. She wasn’t at all confident of her abilities to work in a team. And the fact that the competition was about new book ideas was making her restless. By proposing new book ideas in the past, she had earned a reputation in that area. Her colleagues and even her boss thought of her as a creative thinker. Shikha was worried that if she participated in this competition and lost it, her reputation as a creative thinker would be tarnished too. Can you guess why she was so full of doubts? It was because she had always attributed her past achievements to good luck, and had never given herself any credit for the book ideas she had come up with. Thus, she was afraid of being exposed as someone who really did not possess any great talent.She was still in this state of dilemma when she discovered that her manager had already nominated Shikha’s name for the competition. Now she had no choice, so she decided to go with the flow. With each passing day, her desperation to win the contest increased, and by the time the date of the competition arrived, she found herself unable to sleep. She knew that she would do anything to win this competition. For the first time in her life she was this passionate about something. She wanted to give it her all.On the day of the competition, she was put in a team and the team started with discussing the various ideas that all members had. Shikha had a great idea, but when she saw more merit in the idea proposed by another team member, she voted for it to be taken up for further preparation and the final presentation. She was almost feverish with excitement. And when her team members were of the opinion that they should give their best and not really care if they win or lose, Shikha was single-minded about her goal of winning the competition. Her focus proved to be contagious and soon all her team-members too were bubbling with enthusiasm. Guided by their single goal, the group of strangers really became a team and the initial idea evolved to become something they all believed in. Though the team leader was someone else, everyone could see that Shikha was the driving force for the team. When it was time to present their idea, the team leader proposed that Shikha should do it. And the presentation left the judges mesmerized. When their team emerged the winner, no one was surprised. Their idea and their presentation of it were deemed to be the best.Once she was out of the competition frenzy, Shikha herself was surprised. She couldn’t understand what had come over her during the competition. But she was glad to discover this other Shikha. She had gone into the competition based on her creative thinking, but her team had emerged a winner because of her team spirit and leadership skills. Shikha was surprised to discover these two new skills in herself. She had never thought herself capable of what she had achieved. Most of us are like Shikha – capable, but afraid of failure and public ridicule. And this is why we do not take chances in life. We like to play safe. But one can never really truly understand oneself by remaining in a shell. Unless you experience new things, you can never experience a new you. Unless you take risks, you can never transcend your normal, day-to-day existence.But, what gives us the capacity to take risks? Our confidence on our strengths and abilities. And from where do we get this confidence? Unfortunately, it isn’t a commodity and you cannot buy it from a shop. Money can’t buy you confidence. You need to work hard to develop it. You need to test yourself, which is again done by putting yourself in situations that you feel are beyond your reach. So, this is once again a chicken-and-egg situation. But after you have been through some such cycles and are confident of the situations you can handle, you are in a better position to fix your goals.However, it is easier said than done. Unfortunately, life is not a fairy tale and this means that we will not succeed every time we take up a challenge. There will also be times when we fail. This is inevitable. We will invariably have to face problems, and this may shake our confidence. Dealing with failures is not easy. It is like a double-edged sword. If you take failures too seriously, they may end up crushing you. On the other hand, if you take them too lightly, you will not learn any lessons from them, which means that the risk that you took would go to waste. So, you need to recognize failures for what they are – failures. Nothing more, nothing less. If you fail in a challenge, it does not mean that you yourself are a failure. This is the most common mistake we commit. Failing a challenge means that you failed that challenge. You need to analyze the situation, see what you could have done better, and move on to the next challenge where you can test your learnings.This act of never giving up, will give you confidence and this confidence helps us realize our capabilities. And this, in turn, shows in our personality. We hold our head high. We walk with determination. We talk with conviction, and we are normally in a good mood. Confidence also gives us perseverance – the ability to keep going after a failure. If you haven’t invested in yourself, you are more likely to give up after a failure or two.Confidence helps us stay on our path and not go astray. Many hurdles and problems may block our way and discourage us, but if we have confidence, we will not let these hurdles stop us. Instead we will search for an alternate path to our goal. The Little Bird and the BranchOnce a little bird landed on a branch high up a tall tree. The jungle below was full of dangerous predators but at this height, they posed no danger to the little bird. Feeling safe and protected, the little bird rested, enjoying the beautiful view around, and feeling completely at peace. Just as the bird became used to the branch, a strong wind started blowing, shaking the entire tree. The tree swayed with such intensity that it appeared the branch would break and fall down.To other animals, this could be a matter of great worry, but the little bird was not worried. Do you know why? Because the little bird knew its own powers and strengths. Even if the branch was to fall down, the bird knew that it had wings and the ability to fly. And the bird was also aware that if this branch was to fall, there are many other branches that could be used instead. Therefore, the bird, though tiny in size, sat on the branch, braving the high wind. The animals below, all of them much stronger than the bird, were filled with much admiration for this courageous little creature who was braving difficult circumstances. The story of this small bird tells us a lot about our own self-confidence and courage. If one road is blocked there are others we can follow. And if there are no new roads, there’s always the earth on which we can make a new road.

Out of Our Minds: Learning to Be Creative


Ken Robinson - 2001
    This is a book not to be missed. Read and rejoice.' KEN BLANCHARD'If ever there was a time when creativity was necessary for the survival and growth of any organization, it is now. This book, more than any other I know, provides important insights on how leaders can evoke and sustain those creative juices.' WARREN BENNIS

Integrity: The Courage to Meet the Demands of Reality


Henry Cloud - 2006
    It is more than simple honesty. It's the key to success. A person with integrity has the -- often rare -- ability to pull everything together, to make it all happen no matter how challenging the circumstances.Drawing on experiences from his work with Fortune 500 companies, nonprofits, and individual leaders, Dr. Henry Cloud, a clinical psychologist and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be.In Integrity, Dr. Cloud explores the six qualities of character that define integrity. He uses stories from well-known business leaders like Michael Dell and sports figures like Tiger Woods to illustrate each of these qualities. He shows us how people with integrity:Are able to connect with others and build trust Are oriented toward reality Finish well Embrace the negative Are oriented toward increase Have an understanding of the transcendentSuccess is not related to only talent or brains. There are a lot of bright, talented people who are never successful. And the most successful are not only the ones with the most talent. The real factor, Cloud demonstrates, is the makeup of the person. All of us can grow in the kinds of real character that bring about fruitful relationships and achievement of purpose, mission, and goals. Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.

30 Days of Discipline


Victor Pride
    But it’s not just an e-book, it is a way of life. It is a challenge. It is a bootcamp that you put yourself through. A way to discipline yourself, a way to tame those bad habits and institute new, Ass-kicking habits. To get the full benefit of the program requires work on your part. The only way you will succeed is to follow the instructions and MAKE THE DECISION to go through with it. Decide to never quit. It won’t be easy, but when you emerge 30 days later you will be amazed at the energy, creativity and vitality you will feel. You can become as you wish to be, it requires only a change of mindset, a smidgen of self-discipline and some will-power.

Dear Chandler, Dear Scarlett: A Grandfather's Thoughts on Faith, Family, and the Things That Matter Most


Mike Huckabee - 2012
    For instance, Huckabee tells how being forced to pick up pecans from the trees in his yard taught him the value of hard work. (“We were told that if we wanted to eat that night and sleep in a bed instead of in the yard, we’d pick up the pecans.”) Years later he learned the real meaning of love after watching a friend care for his dying wife who could no longer recognize him. (“He loved her not because he enjoyed it or found pleasure in it, but because he had promised that he would never leave her until death parted them. And here he was, keeping that promise, faithful to the end.”) Like his bestseller A Simple Christmas, Dear Chan­dler, Dear Scarlett isn’t about politics. It’s a deeply personal, heartfelt, inspirational book that can be enjoyed by anyone. As Huckabee writes: “Although my advice comes from my personal experience and I’m writing with my grandkids in mind, I hope any parent, grandparent, child, or grandchild can take away some­thing valuable from these letters. I’ll try not to be too obnoxious, but don’t worry, if you ever sit next to me on a plane, I’ll still be happy to show you all the photos of Chandler and Scarlett I have on my phone.”

Negotiate to Win!: Talking Your Way to What You Want


Patrick Collins - 2009
    Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session.Collins explains what negotiation is and isn’t (“negotiation is not confrontation”) and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to “magic words” or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance. There’s great real-life advice, including details on how to negotiate at restaurants and hotels. The tips are often surprisingly, almost shockingly simple and logical—such as the suggestion to get in line behind a belligerent customer to boost your own chances for success. Readers will come away with a set of “guerrilla negotiating” tactics, and a better understanding of:• when to continue talking and when to walk away• how to identify words that sabotage your best efforts• how to identify cultural customs that will smooth the process• how to bluff for maximum effectivenessEach chapter concludes with “key thoughts” that summarize the main lessons in the preceding pages.Viewing negotiation as both science and art, Collins will help executives, managers, and almost anyone master the skills to have the upper hand in any situation.

Total Law of Attraction


David Che - 2010
    In this recession, people are more interested than ever in learning how to use their mind to attract what they want in life. What exactly is the law of attraction? It is a universal law which states, "What we focus on, we attract toward ourselves." Or another way to state it is, "What we spend our time and energy focusing on will eventually come to us." That of course, is a major oversimplification. Using the mind to attract what we want is nothing new. It is considered to have started with the release of the famous book, "The Science Of Getting Rich" by Wallace Wattles in 1910. Since then, a multitude of books have been written teaching the law of attraction. The most well known is the book, "The Secret" released in 2006, which was based on "The Science Of Getting Rich". An excellent movie of "The Secret" was subsequently released based on the book. While the movie was very good, the various teachers featured in it admitted that the information was incomplete. This resulted in many people being disappointed and confused with how to use the law of attraction to get what they wanted. It was necessary to go searching all over for additional information on this subject. For the average individual, this was not an easy task by any means. Dr. David Che has been fascinated with the law of attraction since he was a child. He has studied many good books on the law of attraction. But at the same time, he has also come across many books which are difficult to understand and apply practically, especially for the beginner. Using his simplistic approach to teaching the law of attraction to people, he was constantly asked, "Is there ONE book that could explain the most important concepts in a manner anyone would be able to understand and apply?" His new book, "Total Law Of Attraction" is the answer. Inside "Total Law Of Attraction", Dr. Che avoids the usual motivational approach and goes straight to the point. He explains how modern quantum physics is 'proving' that our thoughts and especially our emotions, create our physical reality. Dr. Che goes in depth on the subject of the subconscious mind. This is of extreme fundamental importance to understanding the law of attraction, but it is amazing how often it is neglected. In his 1910, Wallace Wattles used a term called "formless substance". Dr. Che fully explains in modern day terminology what exactly that substance is using quantum physics. Using the law of attraction to successfully attract our desires is a scientific process and requires one to understand many details for it to work properly. Dr. Che doesn't leave anything out as he explains every small detail in the process in an easy to read, common sense style.

The Kundalini Guide: A Companion For the Inward Journey (Companions For the Inward Journey Book 1)


Bonnie L. Greenwell - 2014
    It is a response of the life force to the longing for Truth, Liberation, Self-realization or God. Kundalini may awaken following spiritual or energy practices, trauma or near-death experience, a transmission by an awakened person, deep devotion, or even within a dream. It can arise spontaneously like a sudden explosive blessing, or gradually over many months. This guidebook, based on 30 years of research and dialogues with over 2000 people, describes the energetic, emotional and transpersonal phenomena that are triggered when kundalini arises, and provides direction that will help you understand this process, and live this life-altering journey more comfortably and joyously. The author is a non-dual teacher and a transpersonal psychologist, who previously published "Energies of Transformation: A Guide to the Kundalini Process", and has specialized for many years in consultations with people going through a spiritual awakening. She was a founder of the Kundalini Research Network and has taught therapists internationally to effectively help people in the kundalini process. This is the first of two companion volumes dedicated to the shifts in energy and consciousness that facilitate awakening and the embodiment of self-realization.

The God Formula: A simple scientifically proven blueprint that has transformed millions of lives (The Path of Freedom Series)


Jeffery A. Martin - 2011
     The research (conducted by the Center for the Study of Intent) uncovered a new dimension of human development and has revolutionized the way personal growth, meaning, happiness, and ultimately advanced spiritual topics such as ‘enlightenment’ are understood. The results, if you let them, will transform the quality of your life in ways you currently cannot even imagine as possible. During the research a formula was uncovered that is so effective at producing what seems like miracles in people’s lives it began to be referred to as the “God Formula” among participants and researchers. This book outlines that formula, and is the final version of the highly successful training material that was used with research participants. These researchers became the first scientists to successfully experiment with this new developmental continuum. The result has been the discovery of a series of techniques that lead from everyday consciousness to increased daily happiness and satisfaction, and finally to enlightenment and beyond (yes, there is a beyond!). This book covers the first stages of this process. You can view a summary of the results from the research phase that related to it, and later ones at: CenterForIntent.org/freedom. This book covers three primary components that combine to form a complete system of person growth, and an assortment of techniques for each component. While it provides the components, how they need to come together for maximum effectiveness will be unique to you. You’ll need to experiment with various combinations of these techniques until you find the one that works best for you. This may sound unusual. You’re probably used to reading books where the authors assert they have the one answer for everyone. The researchers at the Center tested an enormous number of techniques but didn’t find a single one that was helpful to more than a handful of individuals…when it was beneficial for anyone at all. However, they learned that there are a relatively small number of techniques that can be combined in ways that are incredibly effective. You just have to find the unique combination of these techniques that works for you right now. This book provides the distilled down wisdom from all of that testing. They were able to successfully identify core components from the methods that proved themselves. However, no one can tell you how to combine those components to get them to work best for you. People are simply too different for that to be possible. So, you’ll have to join the team, be your own scientist, and experiment! The good news is that the researchers spent an enormous amount of time and money narrowing down the possibilities for you. Most of the research participants were able to use this book to find the combination that worked for them quite quickly. It is likely the same will be true for you.It’s important that you not take the information this book contains lightly. Unlike other personal growth and self help books, this one is driven by a vast amount of actual research into what works. It was revised continually based on research participant feedback, so it’s very simple and easy to understand and use. But don’t let this simplicity fool you. Every line is there for a reason. This material has changed a lot of lives, if you’ll let it…yours can be next.

The Foundations Of Personality


Abraham Myerson - 1921
    It is not merely the absence of fear that constitutes courage, though we interchange "fearless" with "courageous." Frequently it is the conquest of fear by the man himself that leads him to the highest courage. There is a type of courage based on the lack of imagination, the inability to see ahead the disaster that lurks around every corner. There is another type of courage based on the philosophy that to lose control of oneself is the greatest disaster. There are the nobly proud, whose conception of "ought," of "noblesse oblige," makes them the real aristocrats of the race.

Start with Why: How Great Leaders Inspire Everyone to Take Action


Simon Sinek - 2009
    It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.