Book picks similar to
The Campaigning Handbook. Mark Lattimer by Mark Lattimer


communication
communications
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campaign-management-issues

Judge Dredd: America


John Wagner - 2015
    But how do the citizens really feel about a system where they are powerless? America Jara and Bennett Beeny grow up as best friends, living a fairly trouble-free life in a dangerous city… bar the odd encounter with a Judge. Time draws them apart, and when they are brought back together, Beeny is a successful singer and America has become involved with a terrorist organisation – with the Judges in its sights! Written by John Wagner (A History of Violence) with art by Colin MacNeil (Judge Dredd: The Chief Judge’s Man) this dark and complex tale is a true 2000 AD classic!

Wireless Communications: Principles and Practice


Theodore S. Rappaport - 1995
    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

Communication Systems


Simon Haykin - 1978
    In addition to being the most up-to-date communications text available, Simon Haykin has added MATLAB computer experiments.

The Message of You: How to Inspire and Motivate Audiences with Your Life Story and Get Paid


Judy Carter - 2013
    

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR


Brian Solis - 2009
    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Looking Out, Looking in


Ronald B. Adler - 1978
    You'll discover the reasons to improve your interpersonal skills and sharpen your critical understanding of the communication process through diverse and compelling examples that illustrate how communication skills can affect both the world around us and our own lives. Improve your relationships and your future career success, with the only text that offers the tools that have been proven to build better communication skills for almost 30 years!

Don't Be Such a Scientist: Talking Substance in an Age of Style


Randy Olson - 2009
    Most scientists don't care how they are perceived, but in our media-dominated age, style points count.Enter Randy Olson.  Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in.Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker.  In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human.In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers


Robert Scoble - 2005
    According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Technical Editing (The Allyn & Bacon Series in Technical Communication)


Carolyn D. Rude - 1991
    The addition of Angela Eaton of Texas Tech University brings a fresh tone to her updates of content and pedagogy while retaining the authoritative voice of Carolyn Rude. Some of the text's changes include an update to Chapter 6, "Electronic Editing," and examples about editing Web sites are found throughout the text to support the increased role of online resources in every aspect of communication.

The Korean Intercept


Stephen Mertz - 2006
    Liberty is to deploy a space defense system satellite created with the latest American technology. The shuttle crash-lands in the uncharted, mountainous frontier between North Korea and China. As the ranking able-bodied officer, Kate takes charge, evacuating the crew from the crash site. A mountain warlord captures the Liberty’s crew, intending to sell the shuttle and its cargo to the highest bidder. On the world stage, this crisis rapidly escalates. The North Koreans forbid an American search and rescue operation, sending their own troops into the region instead. The technology on board Liberty is invaluable to both the North Koreans and the Chinese. The U.S. President orders American armed forces to full alert, preparing for a military incursion to locate the shuttle. This could be the flashpoint for the long-feared nuclear showdown between North Korea and the U.S. Monitoring these spiraling events with a personal interest is Major Trev Galt, Kate Daniels’ estranged husband. Since his breakup with Kate, Galt has become romantically involved with Meiko Kurita, White House correspondent for a Japanese news agency. Galt had thought he was over his wife, but Kate and the shuttle disappearing without a trace re-ignites his unresolved feelings for her. While Kate and her crew struggle to survive, Galt and Meiko risk their lives to untangle the Korean Intercept; a race against time that pitches them into a labyrinth of treachery reaching from the corridors of Japanese corporate power to the blood-splattered back alleys of Tokyo, from the White House to the barren, hostile mountains of North Korea.

Unconscious Putting: Dave Stockton's Guide to Unlocking Your Signature Stroke


Dave Stockton - 2011
    When a resurgent Phil Mickelson won the Tour Championship in September 2009, he was quick to credit a series of simple putting lessons from veteran golf champion and instructor Dave Stockton. As a top coach, Stockton has taught a long list of pro players-including Annika Sorenstam, Yani Tseng (winner of four LPGA tournaments), Adam Scott (Texas Open champion), Hunter Mahan (Phoenix Open champion), and Morgan Pressel (World Ladies Championship of Japan winner)-the putting strategies that finessed their game.Stockton's breakthrough concept is that every player has their own Signature Stroke, which is unconscious. Good putting comes from the mind, Stockton says, not from a series of stiff mechanical positions. With visualization, the right frame of mind, an efficient pre-putt routine, and connection to the individual internal stroke signature, any player can make far more putts. Putting has always been taught as an offshoot to the full swing, when in reality it is far different- almost a different game. Unconscious Putting will help players get out of the rigid, mechanical, overthinking trap.In Unconscious Putting, Stockton shows how players at every handicap level-from pros to weekend golfers-can putt effortlessly and with confidence by integrating a new mental approach with a few simple physical routines that will keep them locked on target. Readers will also gain invaluable advice on reading greens and equipment. Illustrated throughout and filled with anecdotes about how Stockton's lessons have helped today's leading players, Unconscious Putting is a must-have golf book and a category classic-in-the-making.

The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance


Dave Mitchell - 2013
    The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change


Jennifer Aaker - 2010
    But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

Winging It


Anna Jefferson - 2020
    Why does everyone look like they’re smashing motherhood when she’s barely made it out of the house? She’s usually covered in sick, eating yet another beige freezer dinner, and relying on wet wipes to clean the baby, herself and the house. And coffee. All the coffee. Surely she can’t be the only new mum totally winging it?Emily’s about to discover that when you’re starting a family, what you really need are your friends...

Mass Media Law


Don R. Pember - 1989
    From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.