Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

    To accomplish your personal and business goals, you must learn to successfully play the political game in your organization. Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want.Written by an organizational psychologist and corporate consultant, Marie G. McIntyre's Secrets to Winning at Office Politics uses real-life examples of political winners and losers to illustrate the behaviors that contribute to success or failure at work. You will be shown techniques for managing your boss more effectively, improving your influence skills, changing the way you are perceived, and dealing with difficult people. Using these proven strategies for political success, you will then be able to create a Political Game Plan that outlines the steps necessary to accomplish your own individual goals.

    But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.   That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated.   Built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

    I would awkwardly blunder my way through conversations and always end up embarrassing myself. However, instead of accepting my awful social skills as “part of me” I decided to overcome them and master small talk. And You Can Master Small Talk Too… In this book I detail everything I did to overcome my fear and inability to make small talk, so that you can do it too. You can pick up this book, read through it and have an actionable step-by-step structure to follow so you can master small talk. If you follow the simple structure and easy strategies I lay out then you will be able to converse with anyone, anytime, anywhere. I studied everything from esteemed psychologists all the way to pick-up artists so I could find the simplest ways to conquer my fears. Everything in this book has been boiled down to its simplest form and then molded into actionable steps. This means you don’t need to spend countless hours researching, reading and testing techniques, I did all that for you. You just need to read this book. As you work through the book you will learn the following: - The simplest, most actionable strategies for mastering small talk - How to effortlessly ‘open’ any conversation, no matter where you are - How to control your body language to make people want to talk to you - How to use small talk to get ahead in life - Simple psychological hacks to instantly improve your mood and radiate confidence - How to make other people want to talk to you And much, much more. But Why is Small Talk So Important Well, here's the funny thing… Most people don’t think small talk is important at all, but that’s because they aren’t aware just how powerful it is. If you learn to master small talk then you can use it to better your life in an almost infinite number of ways. Small talk can be used to do any of the following, and much more: - Get a new promotion at work - Meet a new romantic partner - Network with incredible people - Avoid being the awkward one at the party And that is only scratching the surface. So, if you hate how awkward you are in social situations and wish you could change, let me help you. I wrote this book to help people who were in the exact situation I was in just a few years ago. So, don’t let your poor social skills hold you back in life and cripple you. Instead, learn to master small talk. Buy the book now and learn how to make effortless small talk with anyone, anywhere, anytime. Click the “buy now” button and start conquering your fears and inabilities right now. I look forward to helping you on your journey.

    They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:• Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray• Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual• Memorable stories based on timeless themes build legions of eager evangelists• Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world• Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

    You're probably tired of being told "you can do it if you just believe you can."You're probably tired of reading about tricks that made a particular sale ~ tricks that may have been appropriate to a particular situation, but not yours ~ and even if they were appropriate, how would you have thought of them at the right time?If you've read books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air ~ told how you must "come alive," be full of enthusiasm, dominate the world around ~ all the things that don't happen to be a part of your basic nature.Well, this book isn't anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.This book will prove to you, I hope, that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, they are actually a hindrance to making sales.And you won't have to develop that uncanny ability to come up with the right answer at the right time ~ that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.This book can truly revolutionize your selling career ~ but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book:-- Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.-- "Positive thinking" is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called "positive thinker."-- Sales success does not come from convincing people to buy things they don't want.-- The salesman who always has an answer for every objection is also probably plugging along with a very low income.-- Extroverts don't make the best salesmen; they are invariably outsold by introverts.-- To be a good salesman, you don't have to be a "smooth talker".-- Another all-time sales fallacy is the statement "When the going gets tough, the tough get going". When the going gets tough, I usually take a vacation.-- The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.First, my own experience verifies their worth. Almost invariably, in any selling experience where I've found myself, I have outsold everyone else around me ~ usually while working far fewer hours.In addition, I've seen these principles work for a few others, too ~ a very few, for they are unknown to most people.But there is nothing mysterious about them ~ and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book. Everything will be proven in terms of the real world as it is ~ in ways we can both understand.

    Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.

    You NEED ME") • And the Meek Shall Manipulate the Earth (EVER KNOW MUCH, AND YOU'll. GET FURTHER) • How to Pick a Person Apart and Discover His Real Motives and Feelings • The Guernsey vs. the Brahma (WHY A "POSITIVE ATTITUDE" IS LIKE A GIGOLO) • How to Avoid Being Taken in Financial Dealings (WATCH WHERE THE MONEY IS) • Manipulating a Person's Thinking (KNOW WHOSE MIND YOU CAN CHANGE, AND WHEN IT'S BETTER TO SHUT UP) • Win Ninety-five Percent of Your Arguments! (RULE OF THUMB: LET SLEEPING DOGS LIE IF THEY DON'T AFFECT YOUR VITAL INTERESTS) • Manipulate a Person Against Their Will and Make Them Like It! (THE UNARGUE TECHNIQUE) • A Little Pressure Has Its Place-But Seldom • If All Else Fails, Try the Dirty Way. • How to Squelch Ingratitude Before It Starts. • What You Get Out of Using People for Your Own Selfish Ends?Unsettling, candid, and very informative.

    By understanding these hidden hormonal agendas, we can influence them in return and enjoy happier, more fulfilling lives and relationships, while fully appreciating the characteristic differences between the sexes.Dr. Theresa Crenshaw, a renowned sex therapist, explains how body chemicals dictate our sexual peaks and cycles from adolescence to old age. The result of three decades of research that incorporates the most up-to-date findings, including the latest information on DHEA's potential health benefits, The Alchemy of Love and Lust is an eye-opening tour of key hormones and their link to moods, desires, and feelings in both men and women. Dr. Crenshaw shows how: Hormones may be behind the phenomenon of "love at first sight" Couples can become addicted to each other through scent and touch A specific hormone may keep men from making commitments Menopause can actually be prevented -- while sexual pleasure is increased Sex hormones improve the quality of life and, in many cases, our longevity

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois� and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:The 6 stimuli that always trigger a responseThe 4 steps to align content and delivery of your messageThe 6 message building blocks to address the old brainThe 7 powerful impact boosters to set your delivery apart from the restOnce you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

    Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions--everything from buying a car to upping your salary. Find out how to:Develop a negotiating style Map out the opposition Set goals and limits Listen, then ask the right question Interpret body language Say what you mean with crystal clarity Deal with difficult people Push the pause button Close the deal Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating for Dummies, Second Edition, helps you enter any negotiation with confidence and come out feeling like a winner.

    This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade

    Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

    Yet when clients call in the lawyers to haggle over who gets how much of the pie, traditional hard-bargaining tactics can lead to ruin. Too often, deals blow up, cases don't settle, relationships fall apart, justice is delayed. Beyond Winning charts a way out of our current crisis of confidence in the legal system. It offers a fresh look at negotiation, aimed at helping lawyers turn disputes into deals, and deals into better deals, through practical, tough-minded problem-solving techniques.In this step-by-step guide to conflict resolution, the authors describe the many obstacles that can derail a legal negotiation, both behind the bargaining table with one's own client and across the table with the other side. They offer clear, candid advice about ways lawyers can search for beneficial trades, enlarge the scope of interests, improve communication, minimize transaction costs, and leave both sides better off than before. But lawyers cannot do the job alone. People who hire lawyers must help change the game from conflict to collaboration. The entrepreneur structuring a joint venture, the plaintiff embroiled in a civil suit, the CEO negotiating an employment contract, the real estate developer concerned with environmental hazards, the parent considering a custody battle--clients who understand the pressures and incentives a lawyer faces can work more effectively within the legal system to promote their own best interests. Attorneys exhausted by the trench warfare of cases that drag on for years will find here a positive, proven approach to revitalizing their profession.