With clear writing and a straightforward approach, leading massage authority Susan G. Salvo and her team of expert contributors and reviewers provide cutting-edge, practical information and professional insight in one broad, in-depth, and visually engaging resources, giving you everything you need to launch a successful career in massage therapy.Clear, straightforward approach simplifies complex content for better understanding.Thorough anatomy and physiology coverage integrated throughout helps you master essential A&P concepts without buying additional resources.Emphasis on kinesiology includes more than 170 images of muscles, bones, joints, and related structures, and useful muscle action charts.Bound-in DVD guides you through 2 hours of techniques, routines, client interactions, and case scenarios.675 high-quality illustrations clarify difficult concepts in vibrant detail.Biography profiles and candid interviews provide a real-world perspective on massage practice from the most respected authorities in massage and bodywork. DVD icons throughout the text and E-Resources lists at the end of each chapter direct you to corresponding multimedia resources on the bound-in DVD and companion Evolve website to help you save time and study more efficiently. All-new Clinical Massage chapter broadens your career potential with detailed information on trigger points, posture, gait, and rehabilitation for working in physician-referred practices, multidisciplinary clinics, and sports injury environments.All-new Research Literacy chapter demonstrates the importance of research-based massage practice and guides you through the process of acquiring and applying the latest information.Expanded Business chapter helps you prepare for today's job market and appeal to potential employers and clients using digital media and social networking tools.Numerous case studies and critical thinking questions challenge you to apply your knowledge and understanding in realistic scenarios.Vibrant group muscle illustrations help you accurately identify, locate, and palpate muscles.Charts and tables summarize important information such as nutrition and pharmacology for fast, easy reference at a glance.Innovative motion photographs demonstrate technique sequence in greater clarity than traditional images.Content reflects the most essential massage therapy topics as identified by the Massage Therapy Body of Knowledge (MTBOK). Enhanced online resources on Evolve make chapter review and exam preparation fun and engaging.

    This best-selling guide presents detailed information on over 200 diseases and conditions, emphasizing how massage influences the disease and healing processes and how therapists can maximize the benefits while minimizing the risks.The new art program features enhanced line drawings and full-color photographs of skin conditions ranging from mild to severe. A new appendix on medications explains how bodywork may influence the actions of various drugs.A back-of-book CD-ROM includes a self-testing tool, animations demonstrating pathophysiology concepts, and audio pronunciations for medical terminology.

    “Fundamentals” covers basic skills of palpation, explaining the deeper layers of the body and presenting detailed instruction on working with these layers to release tension. This section gives clear information on the proper use of knuckles, fist, forearms, and elbows in preventing injury to the therapist. “Strategies” offers more precise protocols and treatment plans for the entire body with emphasis on client positioning options to stretch muscles rather than just kneading tissues. “Caveats” details areas in which the practitioner needs to exercise caution.Deep Tissue Massage presents a wealth of information in a way the therapist can immediately utilize. This new edition has been thoroughly revised and includes a preface to the new edition, a foreword, an index, a Suggested Reading list, and extended sections on integrating deep-tissue massage into bodywork practice and the psychology of treating injuries.

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    It also includes a section on postures helpful for common problems, such as headaches, stiffness, pain in the shoulders, and backache.

    Travell & Simons' Myofascial Pain and Dysfunction: The Trigger Point Manual.

    Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

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    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

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