The Noticer: Sometimes, All a Person Needs Is a Little Perspective


Andy Andrews - 2009
    Consider even the simplest action you take, for your lives matter beyond measure…and they matter forever.”Jones speaks to that part in everyone that is yearning to understand why things happen and what we can do about it.Like The Traveler’s Gift, The Noticer is a unique narrative is a blend of fiction, allegory, and inspiration.  Gifted storyteller Andy Andrews helps us see how becoming a “noticer” just might change a person’s life forever.

The Creature from Jekyll Island: A Second Look at the Federal Reserve


G. Edward Griffin - 1994
    Cussed and discussed by all from notable politicians to academicians to laypersons. Do you want to know the truth about money? Creature from Jekyll Island will give you the answers to these, and other, questions: Where does money come from? Where does it go? Who makes it? The money magicians' secrets are unveiled. We get a close look at their mirrors and smoke machines, their pulleys, cogs, and wheels that create the grand illusion called money. A dry and boring subject? Just wait! You'll be hooked in five minutes. Creature from Jekyll Island Reads like a detective story which it really is. But it's all true. This book is about the most blatant scam of all history. It's all here: the cause of wars, boom-bust cycles, inflation, depression, prosperity. Creature from Jekyll Island is a "must read." Your world view will definitely change. You'll never trust a politician again or a banker.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time


Howard Schultz - 1997
    The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Payback: Debt and the Shadow Side of Wealth


Margaret Atwood - 2007
    She doesn’t talk about high finance or managing money; instead, she goes far deeper to explore debt as an ancient and central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, from the stories we tell of revenge and sin to the way we order social relationships, Atwood argues that the idea of what we owe may well be built into the human imagination as one of its most dynamic metaphors. Her final lecture addresses the notion of a debt to nature and the need to find new ways of interacting with the natural world before it is too late.

Glenn Beck's Common Sense: The Case Against an Out-of-Control Government, Inspired by Thomas Paine


Glenn Beck - 2009
    They know with conviction what they believe within themselves. They understand that all actions have consequences. And they find commonsense solutions to the nation’s problems. One such American, Thomas Paine, was an ordinary man who changed the course of history by penning Common Sense, the concise 1776 masterpiece in which, through extraordinarily straightforward and indisputable arguments, he encouraged his fellow citizens to take control of America’s future—and, ultimately, her freedom. Nearly two and a half centuries later, those very freedoms once again hang in the balance. And now, Glenn Beck revisits Paine’s powerful treatise with one purpose: to galvanize Americans to see past government’s easy solutions, two-party monopoly, and illogical methods and take back our great country.

Capitalism and Freedom


Milton Friedman - 1962
    The result is an accessible text that has sold well over half a million copies in English, has been translated into eighteen languages, and shows every sign of becoming more and more influential as time goes on.

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

You Learn by Living: Eleven Keys for a More Fulfilling Life


Eleanor Roosevelt - 1960
    Roosevelt expresses her philosophy of life by relating the experiences which have enabled her to cope with personal and public responsibilities.

The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure


Jonathan Haidt - 2018
    These three Great Untruths are part of a larger philosophy that sees young people as fragile creatures who must be protected and supervised by adults. But despite the good intentions of the adults who impart them, the Great Untruths are harming kids by teaching them the opposite of ancient wisdom and the opposite of modern psychological findings on grit, growth, and antifragility. The result is rising rates of depression and anxiety, along with endless stories of college campuses torn apart by moralistic divisions and mutual recriminations. This is a book about how we got here. First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt take us on a tour of the social trends stretching back to the 1980s that have produced the confusion and conflict on campus today, including the loss of unsupervised play time and the birth of social media, all during a time of rising political polarization. This is a book about how to fix the mess. The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life, with devastating consequences for them, for their parents, for the companies that will soon hire them, and for a democracy that is already pushed to the brink of violence over its growing political divisions. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

The Assault on Reason


Al Gore - 2007
    Nobel Peace Prize winner, bestselling author, activist, and political icon, Al Gore has become one of the most respected and influential public intellectuals in America today. The Assault on Reason takes an unprecedented look at how faith in the power of reasonâ€"the idea that citizens can govern themselves through rational debate

Stop Saying You're Fine: Discover a More Powerful You


Mel Robbins - 2011
    This book will help you discover what it is, and how to win it back. Written by Mel Robbins, one of America’s top relationship experts and radio/tv personalities, this hands-on guide not only shows you how to put your finger on the problem, it reveals what to do about it.   Mel Robbins has spent her career teaching people how to push past their self-imposed limits to get what they truly desire.  She has an in-depth understanding of the psychological and social factors that repeatedly hold you back, and more important, a unique set of tools for getting you where you want to be.  In Stop Saying You’re Fine, she draws on the latest neuroscientific research, interviews with countless everyday people, and ideas she’s tested in her own life to show what works and what doesn’t.  The key, she explains, is understanding how your own brain works against you.  Because evolution has biased your mental gears against taking action, what you need are techniques to outsmart yourself.   That may sound impossible, but Mel has created a remarkably effective method to help you do just that -- and some of her discoveries will astonish you. By ignoring how you feel and seizing small moments of rich possibility –a process she calls “leaning in” – you can make tiny course directions add up to huge change.  Among this book’s other topics: how everything can depend on not hitting the “snooze” button; the science of connecting with other people, what children can teach us about getting things done; and why five seconds is the maximum time you should wait before acting on a great idea.   Blending warmth, humor and unflinching honesty with up-to-the-minute science and hard-earned wisdom, Stop Saying You’re Fine moves beyond the platitudes and easy fixes offered in many self-help books.  Mel’s insights will actually help vault you to a better life, ensuring that the next time someone asks how you’re doing, you can truthfully answer, “Absolutely great.”

The End of America: Letter of Warning to a Young Patriot


Naomi Wolf - 2007
    In authoritative research and documentation Wolf explains how events of the last six years parallel steps taken in the early years of the 20th century's worst dictatorships such as Germany, Russia, China, and Chile. The book cuts across political parties and ideologies and speaks directly to those among us who are concerned about the ever-tightening noose being placed around our liberties. In this timely call to arms, Naomi Wolf compels us to face the way our free America is under assault. She warns us-with the straight-to-fellow-citizens urgency of one of Thomas Paine's revolutionary pamphlets-that we have little time to lose if our children are to live in real freedom. -Recent history has profound lessons for us in the U.S. today about how fascist, totalitarian, and other repressive leaders seize and maintain power, especially in what were once democracies. The secret is that these leaders all tend to take very similar, parallel steps. The Founders of this nation were so deeply familiar with tyranny and the habits and practices of tyrants that they set up our checks and balances precisely out of fear of what is unfolding today. We are seeing these same kinds of tactics now closing down freedoms in America, turning our nation into something that in the near future could be quite other than the open society in which we grew up and learned to love liberty, - states Wolf. Wolf is taking her message directly to the American people in the most accessible form and as part of a large national campaign to reach out to ordinary Americans about the dangers we face today. This includes a lecture and speaking tour, and being part of the nascent American Freedom Campaign, a grassroots effort to ensure that presidential candidates pledge to uphold the constitution and protect our liberties from further erosion. The End of America will shock, enrage, and motivate-spurring us to act, as the Founders would have counted on us to do in a time such as this, as rebels and patriots-to save our liberty and defend our nation.

Stirring It Up: How to Make Money and Save the World


Gary Hirshberg - 2008
    From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace -- "the power of one" -- while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well. Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls "the bad old days" of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine -- explaining how these approaches make a much more powerful impact on consumers than traditional advertising. An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.

Acres of Diamonds


Russell H. Conwell - 2008
    This book shows how to find a fortune-if you know where to look. Conwell believed in the philosophy that "all good things are possible." hence, he opened the doors of opportunity for untold millions. Acres of diamonds echoes his core belief that each of us is placed here on Earth for the primary purpose of helping others. Conwell was a minister, the founder of temple University and two hospitals where no one was ever turned away for lack of money. He was also a famous lecturer. In his lecture, the story is told of a man who sells his farm to travel far and wide in search of diamonds. There is a moral to the story in Acres of diamonds, a story which Conwell presented as a lecture to more than 6, 000 people.

When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work


Lynne C. Lancaster - 2002
    Today four generations glare at one another across the conference table, and the potential for conflict and confusion has never been greater.Traditionalist employees with their "heads down, onward and upward" attitude live out a work ethic shaped during the Great Depression.Eighty million Baby Boomers vacillate between their overwhelming need to succeed and their growing desire to slow down and enjoy life.Generation Xers try to prove themselves constantly yet dislike the image of being overly ambitious, disrespectful, and irreverent.Millennials, new to the workforce, mix savvy with social conscience and promise to further change the business landscape.This insightful book provides hands-on methods to close the generation gaps. With effective tools to recruit, retain, motivate, and manage each generation, you can now create teamwork, not war, in today's highperformance workplace . . . where at any age, productivity is what counts.