What is their secret? Are they more gifted than we are? Or is it just that they are very skilled in the art of persuation? That is exactly what it is. They are people who use subtle tricks to convince other people to agree with them. Based on a lifetime of observing opinion-forming by two authors, The Art of Always Being Right shows you the 38 ways that will convince people that you are right. Master them all and success is guaranteed.

    Discover the great thinkers in their historical contexts and learn the influences that shaped their lives and work. Each philosophical movement includes profiles of key philosophers and their important works, historical contexts and influences, important quotes, and other related people and ideas. Full-color photographs, artworks, and illustrations illuminate every page."The Story of Philosophy" gives you the information you need to think about life's greatest questions, opening up the world of philosophical ideas in a way that can be easily understood by students and by anyone fascinated by the ways we form our social, political, and ethical ideas.

    Here, he contributes a new epilogue to his collection of classic lectures on the relationship of fiction to age-old concepts of apocalyptic chaos and crisis. Prompted by the approach of the millennium, he revisits the book which brings his highly concentrated insights to bear on some of the most unyielding philosophical and aesthetic enigmas. Examining the works of writers from Plato to William Burrows, Kermode shows how they have persistently imposed their "fictions" upon the face of eternity and how these have reflected the apocalyptic spirit. Kermode then discusses literature at a time when new fictive explanations, as used by Spenser and Shakespeare, were being devised to fit a world of uncertain beginning and end. He goes on to deal perceptively with modern literaturewith "traditionalists" such as Yeats, Eliot, and Joyce, as well as contemporary "schismatics," the French "new novelists," and such seminal figures as Jean-Paul Sartre and Samuel Beckett. Whether weighing the difference between modern and earlier modes of apocalyptic thought, considering the degeneration of fiction into myth, or commenting on the vogue of the Absurd, Kermode is distinctly lucid, persuasive, witty, and prodigal of ideas.

    Baudrillard classifies the everyday objects of the “new technical order” as functional, nonfunctional and metafunctional. He contrasts “modern” and “traditional” functional objects, subjecting home furnishing and interior design to a celebrated semiological analysis. His treatment of nonfunctional or “marginal” objects focuses on antiques and the psychology of collecting, while the metafunctional category extends to the useless, the aberrant and even the “schizofunctional.” Finally, Baudrillard deals at length with the implications of credit and advertising for the commodification of everyday life.The System of Objects is a tour de force of the materialist semiotics of the early Baudrillard, who emerges in retrospect as something of a lightning rod for all the live ideas of the day: Bataille's political economy of “expenditure” and Mauss's theory of the gift; Reisman's lonely crowd and the “technological society” of Jacques Ellul; the structuralism of Roland Barthes in The System of Fashion; Henri Lefebvre's work on the social construction of space; and last, but not least, Guy Debord's situationist critique of the spectacle.

    Employing examples of world literature from ancient times to the present, he provides a conceptual framework for the examination of literature. In four brilliant essays on historical, ethical, archetypical, and rhetorical criticism, he applies "scientific" method in an effort to change the character of criticism from the casual to the causal, from the random and intuitive to the systematic.Harold Bloom contributes a fascinating and highly personal preface that examines Frye's mode of criticism and thought (as opposed to Frye's criticism itself) as being indispensable in the modern literary world.

    Looking at the efforts of philosophers from the Enlightenment through the twentieth century, Putnam traces the ways in which ethical problems arise in a historical context. Hilary Putnam's central concern is ontology--indeed, the very idea of ontology as the division of philosophy concerned with what (ultimately) exists. Reviewing what he deems the disastrous consequences of ontology's influence on analytic philosophy--in particular, the contortions it imposes upon debates about the objective of ethical judgments--Putnam proposes abandoning the very idea of ontology. He argues persuasively that the attempt to provide an ontological explanation of the objectivity of either mathematics or ethics is, in fact, an attempt to provide justifications that are extraneous to mathematics and ethics--and is thus deeply misguided.

    "A Treatise Concerning the Principles of Human Knowledge" is one of Berkeley's best known works and in it Berkeley expounds upon this idea of subjective idealism, which in other words is the idea that all of reality, as far as humans are concerned, is simply a construct of the way our brains perceive and according to Berkeley no other sense of reality matters beyond that which we perceive.

    In this unparalleled book, Marshall Berman takes account of the social changes that swept millions of people into the capitalist world and the impact of modernism on art, literature and architecture. This new edition contains an updated preface addressing the critical role the onset of modernism played in popular democratic upheavals in the late 1920s.

    Leibniz' Monadology, one of the most important pieces of the Leibniz corpus, is at once one of the great classics of modern philosophy & one of its most puzzling productions. Because the essay is written in so compactly condensed a fashion, for almost three centuries it has baffled & beguiled those who read it for the first time. Nicholas Rescher accompanies the text of the Monadology section-by-section with relevant excerpts from some of Leibniz' widely scattered discussions of the matters at issue. The result serves a dual purpose of providing a commentary of the Monadology by Leibniz himself, while at the same time supplying an exposition of his philosophy using the Monadology as an outline. The book contains all the materials that even the most careful study of this text could require: a detailed overview of the philosophical background of the work & of its bibliographic ramifications; a presentation of the original French text together with a new, closely faithful English translation; a selection of other relevant Leibniz texts; & a detailed commentary. Rescher also provides a survey of Leibniz' use of analogies & three separate indices of key terms & expressions, Leibniz' French terminology, & citations. Rescher's edition of the Monadology presents Leibniz' ideas faithfully, accurately & accessibly, making it especially valuable to scholars & students alike.

    This volume illuminates three major currents of thought dominant in the earlier Italian Renaissance: classical humanism (Petrarch and Valla), Platonism (Ficino and Pico), and Aristotelianism (Pomponazzi). A short and elegant work of the Spaniard Vives is included to exhibit the diffusion of the ideas of humanism and Platonism outside Italy. Now made easily accessible, these texts recover for the English reader a significant facet of Renaissance learning.

    For Marx, first published in France in 1968, has come to be regarded as the founding text of the school of “structuralist Marxism” which was presided over by the fascinating and enigmatic figure of Louis Althusser. Structuralism constituted an intellectual revolution in the 1960s and 1970s and radically transformed the way philosophy, political and social theory, history, science, and aesthetics were discussed and thought about. For Marx was a key contribution to that process and it fundamentally recast the way in which many people understood Marx and Marxism.This book contains the classic statements of Althusser's analysis of the young Marx and the importance of Feuerbach during this formative period, of his thesis of the “epistomological break” between the early and the late Marx, and of his conception of dialectics, contradiction and “overdetermination.” Also included is a study of the materialist theater of Bertolazzi and Brecht and the critique of humanist readings of Marxism. Since his death in 1990, Althusser's legacy has come under renewed examination and it is increasingly recognized that the influence of his ideas has been wider and deeper than previously thought: reading For Marx, in its audacity, originality and rigor, will explain why this impact was so significant.

    It provides clear, simple explanations and concrete examples of complex concepts, making a wide variety of commonly used critical theories accessible to novices without sacrificing any theoretical rigor or thoroughness.This new edition provides in-depth coverage of the most common approaches to literary analysis today: feminism, psychoanalysis, Marxism, reader-response theory, new criticism, structuralism and semiotics, deconstruction, new historicism, cultural criticism, lesbian/gay/queer theory, African American criticism, and postcolonial criticism. The chapters provide an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts; a list of specific questions critics who use that theory ask about literary texts; an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory; a list of questions for further practice to guide readers in applying each theory to different literary works; and a bibliography of primary and secondary works for further reading.

    And, as made clear in this book, learning to use the power of Personality Type is the key to communicating more effectively. Now in the same successful format as the bestsellers Do What You Are & Nurture by Nature, The Art of Speed Reading People offers a revolutionary new tool for sizing up people & speaking their language. A salesperson pitching a customer. A manager trying to motivate an employee. A teacher attempting to make a point with a student. In any of these situations, the power to "read" another person can be a powerful advantage. Drawing on the same scientifically validated Personality Type model that many Fortune 500 companies use, this book shows how anyone can quickly identify key personality characteristics through a person's appearance, vocabulary, body language, occupation, education, & interests. The Art of SpeedReading People is the ultimate communication resource - the next best thing to having X-ray vision.

    Why do skeptical and relativistic arguments have such power in the contemporary intellectual world? Why do they have that power in the humanities but not in the sciences? Why has a significant portion of the political Left - the same Left that traditionally promoted reason, science, equality for all, and optimism - now switched to themes of anti-reason, anti-science, double standards, and cynicism? Explaining Postmodernism is intellectual history with a polemical twist, providing fresh insights into the debates underlying the furor over political correctness, multiculturalism, and the future of liberal democracy.

    In The Location of Culture, he uses concepts such as mimicry, interstice, hybridity, and liminality to argue that cultural production is always most productive where it is most ambivalent. Speaking in a voice that combines intellectual ease with the belief that theory itself can contribute to practical political change, Bhabha has become one of the leading post-colonial theorists of this era.