We have launched two successful Kickstarter projects, in turn paving the way for a new era of independent hardware manufacturing, and recently entered the software world with our first iPhone app. We have learned a lot in a short period of time, and wanted to share this information with the world. So we wrote a book. This book was written to offer guidance and inspiration for those charting a similar path, and covers topics such as running a small business, creating hardware products independently, launching a Kickstarter project, and tips for promoting your products. Everything is told through the lens of our own experience.It Will Be Exhilarating is a short read that will provide the needed kick to start making stuff. There isn't a better time than now.“There is no recipe for passion, no 5-step guide to making your idea real, but there is good, solid advice, and this book is filled with it.” – Clay Shirky, author, Here Comes Everybody“It Will Be Exhilarating is both fun and informative. I was shocked at how transparent and thorough Studio Neat are at sharing the details of their journey. Moreover, the book reads quick so you can get back to building your next great idea, but now with a bit of extra inspiration and insight.” – Shawn Blanc, shawnblanc.net"Dan and Tom had a wild ride through the early days of this alternative to make stuff by finding an interested audience that funds the costs of bringing a dream to fruition. This book tells those lessons learned from two successive and successful Kickstarter projects and the first two years of bootstrapping their company. Studio Neat has a practical roadmap for taking something you love and potentially making it your livelihood." – Glenn Fleishman, a freelance technology reporter who contributes to The Economist, Macworld, and BoingBoing“Tom and Dan have created a hitchhikers guide to the black art that is successfully funding a Kickstarter project.” – Ben Brooks, brooksreview.net

    In fact, prequel would be a better word for this new book, since it is aimed towards the novice designer. Whereas Sketching shows you how to draw various aspects of shape and form, and serves more as a reference book, The Basics explains things in more detail, taking the reader by the hand and guiding him step by step through all the various aspects of drawing that novice designers come up against.The Basics explains the rudiments of learning to draw both clearly and comprehensively, using step-by-step illustrations, examples, and strategies. You will learn to use and master the different techniques and also how to apply sketches in the design process.It is the perfect book for those just starting out in sketching, for the first years of art and design courses, and for those who wish to revise the basics of good sketching; it is a simple and efficient way of learning all you've ever wanted to know but have never had explained to you.Koos Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of Industrial Design Engineering.Roselien Steur lectures at the Royal Academy of Arts in The Hague and specialises in design sketching workshops for professionals.

    30 detailed and easy-to-follow patterns for garments and accessories are presented including a slimming Jackie Kennedy-style Camelot coat and a reversible tank top with scoop neck.

    Brimming with lavish photographs of bold, graphic fabrics, The Liberty Book of Home Sewing offers 25 irresistible and easy-to-make projects that allow readers to incorporate a touch of Liberty elegance into their home. Simple enough for beginners, the projects range from feminine totes and aprons to handy pincushions and book covers, full-sized quilts, chic throws, plush cushions, and more. With color step-by-step illustrations, detailed instructions, and plenty of inspiration, plus an exquisite fabric cover, this enchantingly beautiful book will be treasured by longtime Liberty fans and young crafters alike.

    Quilting expert Ricky Tims presents an imaginative, new piecing technique that quilters will adore! Convergence quilts feature two or more fabrics cut into strips, sewn together, then cut and pieced again.

    Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"

    Even experienced stitchers are often wary of working with stretch knit fabrics, but in this book Tilly demystifies the techniques needed and shows how to sew stretchy makes on a regular sewing machine – no need for a fancy overlocker. Aimed at dressmakers who have grasped the basics and want to expand their sewing horizons, Tilly's tried-and-tested, learn-as-you-make approach is structured around six made-to-measure, speedy-to-sew garments. Tilly's friendly instructions and the clear step-by-step photographs are accompanied by lots of tips and tricks to make your sewing a breeze, and the multiple variations and ideas will help you customize your garment to suit your own style.

    

    A fascinating fantasia on an elementary theme."And Elysabeth Yates Burns McKee, from Design Book Review says that "perhaps the most successful aspect of The ABC's is its ability to elucidate complexand fundamentaltheroetical aspects of the Bauhaus program."

    Get wild with printing, painting, drawing, stenciling, and other surface design methods and unique materials such as plastic bags, photographs, and cardboard. Dive into 12 simple sewing projects to make colorful, wearable, and hip designs, including a stunning wall quilt, adorable hats for kids or adults, a pretty wreath, cuff bracelets, and a modern ruffled apron.Artist Alisa Burke demonstrates many of the techniques and essentials of surface design and sewing on an included DVD. In addition to the in-depth video instruction, you’ll get a bonus project exclusively on the DVD.Whether you’re already a rule-breaker or you’re looking to improvise, Sew Wild shows you how to create fabric and designs that explode with color, pattern, and soul.

    

    It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop CS5. In addition to learning the key elements of the Photoshop interface, this completely revised CS5 edition shows readers how to edit images with precise selection control, correct a wide range of lens-based errors, interactively transform their images with the new Puppet Warp tool, and easily remove or replace image elements with the new Content-Aware Fill mode. The book also covers new powerful painting effects to artistically enhance images and shows how to combine multiple exposures into a single HDR image.

    Workmanship is key to today's visual arts, when high ‘production values' are becoming increasingly commonplace. Yet craft's centrality to contemporary art has received little serious attention from critics and historians. Dispensing with clichéd arguments that craft is art, Adamson persuasively makes a case for defining craft in a more nuanced fashion. The interesting thing about craft, he argues, is that it is perceived to be 'inferior' to art. The book consists of an overview of various aspects of this second-class identity - supplementarity, sensuality, skill, the pastoral, and the amateur. It also provides historical case studies analysing craft's role in a variety of disciplines, including architecture, design, contemporary art, and the crafts themselves. Thinking Through Craft will be essential reading for anyone interested in craft or the broader visual arts.