Book picks similar to
Pre-Commerce: How Companies and Customers Are Transforming Business Together by Bob Pearson
business
commerce
improvement
marketing
The Beginner's Affiliate Marketing Blueprint: How to Get Started For Free And Earn Your First $10,000 In Commissions Fast! (Make Money With Affiliate Marketing 2018 Edition) (Online Business)
Alex M. - 2017
Inside the affiliate marketing blueprint you will learn exactly how to: • Choose the right offer to promote • Get the right mindset to make money with affiliate marketing • Sign up to the best affiliate networks • Start an affiliate marketing business using free methods • Create great looking landing pages that convert • Drive traffic to your offers from the best traffic networks • Track and scale your marketing campaigns to insane numbers • Automate your affiliate business to earn commissions on autopilot • The Free bonus course will take you even more in depth and connect you with thousands of internet marketers from all over the world! Don’t wait any longer! This guide will NOT be at this price forever! Scroll up, download it, read it, and begin making money online with affiliate marketing.
Citizen Marketers: When People Are the Message
Jackie Huba - 2006
They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
Wine Bar Theory
David Gilbertson - 2013
It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success.Author David Gilbertson built a failing company into a successful multi-billion dollar business without getting up at 4:00am or working until midnight. He knows how to work better, and get brilliant results. Now in just 28 simple rules, he spells out the secret of his success; everyday accessible strategies for creative professionals, managers, students, entrepreneurs, and anyone who wants to get ahead in life. As one rule follows another, he builds a compelling narrative on paving the way to success (and getting that all-important time to go to a wine bar with friends, or just time to think).Covering workplace issues and business strategy, Wine Bar Theory shows you things you can do more easily, and things you don't need to do at all. It's about being effective and not just busy. This affordable, pocket-sized book is a business book like no other. Its creative illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune and the Economist.
Zero to Billions - The Zerodha Story: An inspiring story on how a startup disrupted the Indian Stock Market (Indian Unicorns Book 2)
ABHISH B - 2021
Flip and Grow Rich: The Heart and Mind of Real Estate Investing (The Heart and Mind of Real Estate Investing with Helen Kaiao Chang)
Armando Montelongo - 2008
And you can, too. Come take this amazing journey with Armando Montelongo.
Facebook Marketing: An Hour a Day
Chris Treadaway - 2010
Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Meera Kothand - 2017
Get Your Content to Work Harder For You.
Does any of this sound like you?
1. You NEVER know what to write
On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.
2. You chase after content trends
You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.
3. Your content doesn’t have a strong link to the products or services you offer
You’re not sure how to create content to promote your products or services. If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.
Here’s what’s packed in this how-to guide:
Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again.
5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!)
The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing.
8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them.
The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content.
Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas…You know exactly what to create, when and what results it’ll drive.Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist.
Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…
That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’
Intrigued yet?
Then scroll to the top and click or tap "Buy Now".
Get your content to work harder for you with the One Hour Content Plan!
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Joseph Jaffe - 2010
In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.
Crush It With Kindle - How to self publish your books on Kindle and promote them to #1 bestseller status
John Tighe - 2012
With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.
How to Think Clearly: A Guide to Critical Thinking
Doug Erlandson - 2012
Dr. Doug Erlandson draws on concrete examples of good and bad reasoning from the political and social realm and everyday life to make his points in a sometimes lighthearted but always meaningful way. Here's a Preview of What's in the Book
Identifying the differences between good and bad arguments
Avoiding fallacies
Creating good explanations
Assessing probabilities
Recognizing that statistics and numbers can lie
˃˃˃ Here's How You Benefit How to Think Clearly gives you the tools you need to critically assess the claims and counterclaims with which you are bombarded by politicians, pundits, commentators and editors, as well as coworkers, friends and family, and will aid you in developing skills to present your view in ways that are clear, coherent, sensible and persuasive. ˃˃˃ Suitable as a classroom text and for independent study How to Think Clearly is easy to understand and suitable for independent study. At the same time it offers the content and intellectual rigor that you would expect in a text for an introductory college-level course in critical thinking. ˃˃˃ What Others Are Saying About How to Think Clearly: A Guide to Critical Thinking Dr. Erlandson has given a wonderful introduction to good critical thinking: how to recognize good and bad arguments, helpful and non-helpful explanations, the ways that numbers can be manipulated. You can tell that he must be a good teacher. (G. Feltner)The author offers a refuge of reason within our culture of disregard for open-mindedness and rational discourse where the popular debate of serious issues or ideas is often a shouting match from the margins. (Cubs Fan)A great read for anyone who is new to logic and critical thinking, or someone who just wants to review and refresh their knowledge. (Paul D.)
Scroll up and grab a copy today.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
I DARE YOU
Frazer Brookes - 2019
Some like to call them action steps, I like to call them “dares”. I Dare You was written to give people in the Network Marketing industry a simple, and easy to follow step by step system to grow their followings, increase sales, and build a thriving organisation. If you are wanting to grow your business using social media then you are in the right place at the right time. HOW WILL I DARE YOU HELP YOU? You will learn many things from reading I Dare You, but the key areas are: Discover The Most Effective Posts To Make: highly engaging posts that will get you the attention you need. Learn The Number One Activity To Grow Your Following: using this simple technique you will be inundated with friend requests. Master The Art Of Connecting With Strangers: following this process you will never run out of hot prospects to introduce your product, service or opportunity to. The Blueprint To Turning Strangers Into Friends: this will grow your likeability, credibility, and eventually profitability. Perfect The Closing Process: you will never have to worry about asking the all important question again, once you know this tactic.
Case in Point 9: Complete Case Interview Preparation
Marc P. Cosentino - 2016
He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, ten case starts exercises and 21 ways to cut costs, plus much, much more!
Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry
Alan Wolk - 2015
Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."