And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

    Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

    These successful people, along with CEOs and successful entrepreneurs, all use lists to keep track of their ideas, thoughts, and tasks. Finding enough hours in the day to get everything accomplished and allow for some downtime can be a struggle. It's no wonder so many of us are stressed, overextended, and exhausted. More than half of all American employees feel overwhelmed, according to a study by the nonprofit Family and Work Institute. For the 54 percent of us who feel like we're chasing our own tails, Listful Thinking is here to prove that it doesn't have to be that way. You can still find time to relax, read a good book, and do the things you love. Listful Thinking is the book that will give readers their lives back with indispensible tips on saving time, getting organized, improving productivity, saving money, and reducing stress.

    This book brings together 188 of her best answers–all crystal-clear, accurate, quick, and a pleasure to read. Seethaler knows exactly how to cut through jargon, confusion, and myths. She’s passionate about sharing what scientists have learned–and what they still don’t know. In this book, she explores everything from the inside of your freezer to the deepest reaches of the universe, ancient myths to cutting-edge theories. Prepare to be even more surprised, intrigued, and amazed!

    Steve Harvey dispenses a lot of fabulous information about men.”—Aretha FranklinThe #1 New York Times bestseller from the new guru of relationship advice, Steve Harvey’s Act Like a Lady, Think Like a Man is an invaluable self-help book that can empower women everywhere to take control of their relationships. The host of a top-rated radio show listened to by millions daily—and of cable TV’s The Steve Harvey Project—Harvey knows what men really think about love, intimacy, and commitment. In Act Like a Lady, Think Like a Man, the author, media personality, and stand-up comedian gets serious, sharing his wealth of knowledge, insight, and no-nonsense advice for every good woman who wants to find a good man or make her current love last.

    Jen Gunter now delivers the definitive book on vaginal health, answering the questions you've always had but were afraid to ask--or couldn't find the right answers to. She has been called Twitter's resident gynecologist, the Internet's OB/GYN, and one of the fiercest advocates for women's health...and she's here to give you the straight talk on the topics she knows best.Does eating sugar cause yeast infections? Does pubic hair have a function? Should you have a vulvovaginal care regimen?Will your vagina shrivel up if you go without sex?What's the truth about the HPV vaccine?So many important questions, so much convincing, confusing, contradictory misinformation! In this age of click bait, pseudoscience, and celebrity-endorsed products, it's easy to be overwhelmed--whether it's websites, advice from well-meaning friends, uneducated partners, and even healthcare providers. So how do you separate facts from fiction? OB-GYN Jen Gunter, an expert on women's health--and the internet's most popular go-to doc--comes to the rescue with a book that debunks the myths and educates and empowers women. From reproductive health to the impact of antibiotics and probiotics, and the latest trends, including vaginal steaming, vaginal marijuana products, and jade eggs, Gunter takes us on a factual, fun-filled journey. Discover the truth about:- The vaginal microbiome - Genital hygiene, lubricants, and hormone myths and fallacies - How diet impacts vaginal health - Stem cells and the vagina - Cosmetic vaginal surgery - What changes to expect during pregnancy, after childbirth, and through menopause - How medicine fails women by dismissing symptomsPlus: - Thongs vs. lace: the best underwear for vaginal health - How to select a tampon - The full glory of the clitoris and the myth of the G Spot... And so much more. Whether you're a twenty-six-year-old worried that her labia are "uncool" or a sixty-six-year-old dealing with painful sex, this comprehensive guide is sure to become a lifelong trusted resource.

    From the Instagram-sensation home experts (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to establishing new order in your home.Believe this: every single space in your house has the potential to function efficiently and look great. The mishmash of summer and winter clothes in the closet? Yep. Even the dreaded junk drawer? Consider it done. And the best news: it's not hard to do--in fact, it's a lot of fun.From the home organizers who made their orderly eye candy the method that everyone swears by comes Joanna and Clea's signature approach to decluttering. The Home Edit walks you through paring down your belongings in every room, arranging them in a stunning and easy-to-find way (hello, labels!), and maintaining the system so you don't need another do-over in six months. When you're done, you'll not only know exactly where to find things, but you'll also love the way it looks.A masterclass and look book in one, The Home Edit is filled with bright photographs and detailed tips, from placing plastic dishware in a drawer where little hands can reach to categorizing pantry items by color (there's nothing like a little ROYGBIV to soothe the soul). Above all, it's like having your best friends at your side to help you turn the chaos into calm.

    Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate.

    Made for the iPad and iPhone, this how-to book features photojournalist and Pulitzer finalist Mary F. Calvert in HD video tutorials and also includes 30 interactive slideshows and guided tours that let you tap, swipe, and slide your way through photography jargon, camera settings, and dozens of common shooting scenarios. "Master Your DSLR Camera" is available only in the Apple App Store.http://betterbook.com/dslr★ Cut Through the Jargon Take advantage of the iPad’s best features by tapping, swiping, and sliding your way through seemingly inaccessible concepts like aperture, shutter speed, focal length and ISO. Explore interactive guided tours of the camera, inside and out, and manipulate camera settings in the book to see the image transform right before your eyes. ★ Conquer Any Scenario Learn professional tricks like how to freeze droplets of water in midair and perfectly blur the background of a bridal photo. Manage movement and light, properly set up your shots, and use our quick-reference cheat sheets to master 25 common shooting scenarios, including: • Children • Pets • Travel & Architecture • Nighttime, Sunsets & Fireworks • Parties & Weddings • Nature & Wildlife • Sports ★ Troubleshooting Learn how to fix common digital photography problems like blurry images, uneven lighting, distortion, and discoloration. THE EXPERTS————————————————————★ Author: DAVID BECKER David is a veteran technology journalist who has covered photography and digital imaging for publications including Wired, CNET, Men’s Journal, and Macworld. ★ Video tutorials by: MARY F. CALVERT Mary who worked eleven years as a staff photographer for The Washington Times, covering Congress, political campaigns, and the White House. Mary was a finalist in 2007 for the Pulitzer Prize in Feature Photography for her work in sub-Saharan Africa, and in 2008 was honored with the Robert F. Kennedy Journalism Award in International Photography for reporting in India. Through in-depth HD video tutorials, Mary helps you take control of your powerful DSLR camera and walks you through how to see the beautiful photos hidden from the untrained eye, while also capturing the moments that could have easily passed you by.

    Admired for its clarity and zest, Impro lays bare the techniques and exercises used to foster spontaneity and narrative skill for actors. These techniques and exercises were evolved in the actors' studio, when he was Associate Director of the Royal Court and then in demonstrations to schools and colleges and ultimately in the founding of a company of performers called The Theatre Machine.Divided into four sections, 'Status', 'Spontaneity', 'Narrative Skills' and 'Masks and Trance', arranged more or less in the order a group might approach them, the book sets out the specific approaches which Johnstone has himself found most useful and most stimulating. The result is a fascinating exploration of the nature of spontaneous creativity.

    "missing." You're only provided with half of the information that you need. Is it on purpose? Maybe, sometimes...Is it on accident? Probably, most of the time...Is it because they don't know the entire truth themselves? Most likely...You will never, ever, be able to fully understand how to manifest things into your life without understanding the how the ENTIRE manifestation process works. And I want you to succeed!In this book you will learn:*How to "understand" Universal Laws.*Why Universal Laws are important to manifesting your desires.*What it "feels" like when working with Universal Laws and manifesting. *Manifesting Exercises.*Manifesting Meditation.*6 Common blocks to manifesting your desires.I have taught thousands of people how to manifest their desires, and I have a huge success rate. And if you follow these things, I have no doubt in my mind that you too, will be successful!However, this book is not for everyone! Before you read this book:*You must have an open mind.*You must be willing to challenge your beliefs, and how you "think" the world currently works around you.*You must also be okay with being different and "thinking" different then those who you choose to surround yourself with. And not worry that they will "make fun of your new perspective" or "think you're crazy". If you're willing to learn what's in this book, then take this knowledge and integrate it into your everyday life, you will embark on the most rewarding journey of your life...

    Now Greene has once again mined history and literature to distill the essence of seduction, the most highly refined mode of influence, the ultimate power trip. The Art of Seduction is a masterful synthesis of the work of thinkers such as Freud, Ovid, Kierkegaard, and Einstein, as well as the achievements of the greatest seducers throughout history. From Cleopatra to John F. Kennedy, from Andy Warhol to Josephine Bonaparte, The Art of Seduction gets to the heart of the character of the seducer and his or her tactics, triumphs and failures. The seducer's many faces include: the Siren, the Rake, the Ideal Lover, the Dandy, the Natural, the Coquette, the Charmer, and the Charismatic. Twenty-four maneuvers will guide readers through the seduction process, providing cunning, amoral instructions for and analysis of this fascinating, all-pervasive form of power. Just as beautifully packaged and every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion and offers the best lessons on how to take what you want from whomever you want or how to prevent yourself from being taken.

    This is the book explaining how, with a few simple changes, I boosted my daily writing from 2000 words to over 10k a day, and how you can too."Expanding on her highly successful process for doubling daily word counts, this book, a combination of reworked blog posts and new material, offers practical writing advice for anyone who's ever longed to increase their daily writing output. In addition to updated information for Rachel's popular 2k to 10k writing efficiency process, 5 step plotting method, and easy editing tips, this new book includes chapters on creating characters that write their own stories, practical plot structure, and learning to love your daily writing. Full of easy to follow, practical advice from a commercial author who doesn't eat if she doesn't produce good books on a regular basis, 2k to 10k focuses not just on writing faster, but writing better, and having more fun while you do it.

    Now "the personal productivity guru" (Fast Company) shows readers how to increase their ability to work better, not harder every day. Based on Allen's highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head for creativity, focus your attention, create structures that work, and take action to get things moving. With wit, inspiration, and know-how, Allen shows readers how to make things happen with less effort and stress, and lots more energy, creativity, and effectiveness. Ready for Anything is the perfect book for anyone wanting to work and live at his or her very best.

    The techniques shared within this guide will walk you through the entire process, step-by-step, to get your home rented with the least amount of stress possible. From "the five initial questions you must ask yourself before getting started" to the final handing off of the keys, this guide is the definitive guide for any landlord. No matter what your background, this guide from BiggerPockets.com will help you gain the knowledge needed to successfully rent your property out to quality tenants who pay on time, won't trash the home, and will help you build your wealth.