The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

    The book offers works by some of the best architecture critics of the twentieth century including Ada Louise Huxtable, Lewis Mumford, Herbert Muschamp, Michael Sorkin, Charles Moore, Frederick Law Olmsted, and Jane Jacobs to explains some of the most successful methods with which to approach architectural criticism. Each chapter opens with a reprint of a historically significant essay (and organized by typology such as the skyscraper, the museum, and parks) discussing a specific building or urban project. The author, Alexandra Lange, then offers a close reading of that essay, as well as her own analysis through contemporary examples, to further enlighten the reader about how to write an effective piece of architectural criticism. This book, based on lessons learned from the author's courses at New York University and the School of Visual Arts, could serve as the primary text for a course on criticism for undergraduates or architecture and design majors. Architects covered include Marcel Breuer, Diller Scofidio + Renfro, Field Operations, Norman Foster, Frank Gehry, Frederick Law Olmsted, SOM, Louis Sullivan, and Frank Lloyd Wright.

    For an Architecture of Reality published in the year 1992. The author of this book is Michael Benedikt . We have a dedicated page displaying collection of Michael Benedikt books here. This is the Paperback version of the title "For an Architecture of Reality ". For an Architecture of Reality is currently Available with us.

    How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory.More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.

    One of the most celebrated living architects, Ando is best known for crafting serenely austere structures that fuse Japanese building traditions with Western modernism. His minimalist masterworks-geometric forms clad in silky-smooth exposed concrete-are suffused with natural light and set in perfect harmony with the landscape. In these highlights from lectures delivered at the University of Tokyo's Graduate School of Architecture, Ando candidly describes his experiences as a largely self-taught practitioner, tracing his development from an early interest in the traditional building craft of his native Japan through his political awakening in the turbulent 1960s to his current stature as one of the world's foremost architects. In addition to exploring his aesthetic influences and working process, Ando offers students a road map not only for maintaining professional integrity, but also for becoming effective agents of change in the world.

    The few buildings he was able to design during the 1920s, when he also spent much of his time painting and writing, brought him to the forefront of modern architecture, though it wasnt until after World War II that his epoch-making buildings were constructed, such as the Unite dHabitation in Marseilles and the Church of Notre Dame du Haut in Ronchamp. About the Series: Each book in TASCHEN's Basic Architecture Series features:an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans)

    Introducing the science of "proxemics," Hall demonstrates how man's use of space can affect personal business relations, cross-cultural exchanges, architecture, city planning, and urban renewal.

    A brief examination of the theory and practice of Renaissance architecture that draws attention to the values underlying this style

    Privacy and Publicity boldly questions certain ideological assumptions underlying the received view of modern architecture and reconsiders the methodology of architectural criticism itself. Where conventional criticism portrays modern architecture as a high artistic practice in opposition to mass culture, Colomina sees the emerging systems of communication that have come to define twentieth-century culture--the mass media--as the true site within which modern architecture was produced. She considers architectural discourse as the intersection of a number of systems of representation such as drawings, models, photographs, books, films, and advertisements. This does not mean abandoning the architectural object, the building, but rather looking at it in a different way. The building is understood here in the same way as all the media that frame it, as a mechanism of representation in its own right. With modernity, the site of architectural production literally moved from the street into photographs, films, publications, and exhibitions--a displacement that presupposes a new sense of space, one defined by images rather than walls. This age of publicity corresponds to a transformation in the status of the private, Colomina argues; modernity is actually the publicity of the private. Modern architecture renegotiates the traditional relationship between public and private in a way that profoundly alters the experience of space. In a fascinating intellectual journey, Colomina tracks this shift through the modern incarnations of the archive, the city, fashion, war, sexuality, advertising, the window, and the museum, finally concentrating on the domestic interior that constructs the modern subject it appears merely to house.

    Until now, however, his ideas have circulated mostly among a professional audience of architects, city planners, and academics. In The Architecture of Community, Krier has reconsidered and expanded writing from his 1998 book Architecture: Choice or Fate. Here he refines and updates his thinking on the making of sustainable, humane, and attractive villages, towns, and cities. The book includes drawings, diagrams, and photographs of his built works, which have not been widely seen until now. With three new chapters, The Architecture of Community provides a contemporary road map for designing or completing today’s fragmented communities. Illustrated throughout with Krier’s original drawings, The Architecture of Community explains his theories on classical and vernacular urbanism and architecture, while providing practical design guidelines for creating livable towns. The book contains descriptions and images of the author’s built and unbuilt projects, including the Krier House and Tower in Seaside, Florida, as well as the town of Poundbury in England. Commissioned by the Prince of Wales in 1988, Krier’s design for Poundbury in Dorset has become a reference model for ecological planning and building that can meet contemporary needs.

    As the world’s population has grown, our cities have burgeoned, and their impact on the environment worsened. Meanwhile, from the isolated, gated communities within Houston and Los Angeles, to the millions of residents of Bombay living in squalor, the city has failed to serve its ideal function—as the cradle of civilization, the engine of culture, and the inspiration for community and citizenship. In Cities for a Small Planet, Sir Richard Rogers, one of the world’s leading architects and the designer of the Pompidou Center in Paris, demonstrates how future cities could provide the springboard for restoring humanity’s harmony with its environment.Rogers outlines the disastrous impact cities have had and will continue to have on our world, from waste-saturated Tokyo Bay, to the massive plumes of pollution caused by London’s traffic, to the depleted water resources of Mexico City. He traces these problems to the underlying social and cultural values that create them—unchecked commercial zeal, selfish individualism, and a lack of community. Bringing to bear concepts such as that of “open-minded” space—places within cities that serve multiple functions such as markets, parks, and sidewalk cafes—he explains how urban design can be used to give citizens a sense of shared experience. The city built with comfortable and safe public space can bring diverse groups together and breed a sense of tolerance, awareness, identity, and mutual respect. He calls for a new theoretical shift in the way cities do business and interact with the environment, arguing that many products come to market and are sold without figuring their social or environmental cost.Rogers goes on to describe the city of the future: one that is sustainable within its own environment; that can make a positive impact on its surroundings; that encourages communication among its citizens; that is compact and focused around neighborhoods; and that is beautiful, a city whose buildings and spaces spark the creative potential of its inhabitants.As our population grows larger, our planet grows smaller. Cities for a Small Planet is a passionate and eloquent blueprint for the cities we must create in response, cities that provide for the needs of both their residents and the earth on which they live.

    He identifies a “global style” of architecture—as practiced by Norman Foster, Richard Rogers and Renzo Piano—analogous to the international style of Le Corbusier, Gropius and Mies. More than any art, today’s global style conveys both the dreams and delusions of modernity. Foster demonstrates that a study of the “art-architecture complex” provides invaluable insight into broader social and economic trajectories in urgent need of analysis.From the Trade Paperback edition.

    A building that eats smog. An inflatable concert hall. A research lab that can walk through snow. We’re entering a new age in architecture—one where we expect our buildings to deliver far more than just shelter. We want buildings that inspire us while helping the environment; buildings that delight our senses while serving the needs of a community; buildings made possible both by new technology and repurposed materials.Like an architectural cabinet of wonders, this book collects the most innovative buildings of today and tomorrow. The buildings hail from all seven continents (to say nothing of other planets), offering a truly global perspective on what lies ahead. Each page captures the soaring confidence, the thoughtful intelligence, the space-age wonder, and at times the sheer whimsy of the world’s most inspired buildings—and the questions they provoke: Can a building breathe? Can a skyscraper be built in a day? Can we 3D-print a house? Can we live on the moon?Filled with gorgeous imagery and witty insight, this book is an essential and delightful guide to the future being built around us—a future that matters more, and to more of us, than ever.

    The wide spread of Palladianism was due partly to the private and public buildings he constructed in Italy, the designs of which were copied throughout Europe. But of even greater consequence was his remarkable magnum opus, "I Quattro Libri dell'Architettura"; translated into every major Western European language in the two centuries following its publication in 1570, it has been one of the most influential books in the history of architecture. The Four Books of Architecture offers a compendium of Palladio's art and of the ancient Roman structures that inspired him. The First Book is devoted to building materials and techniques and the five orders of architecture: Tuscan, Doric, Ionic, Corinthian, and Composite. Palladio indicates the characteristic features of each order and supplies illustrations of various architectural details. The Second Book deals with private houses and mansions, almost all of Palladio's own design. Shown and described are many of his villas in and near Venice and Vicenza (including the famous Villa Capra, or "The Rotunda," the Thiene Palace, and the Valmarana Palace). Each plate gives a front view drawing of the building and the general floor plan. The Third Book is concerned with streets, bridges, piazzas, and basilicas, most of which are of ancient Roman origin. In the Fourth Book, Palladio reproduces the designs of a number of ancient Roman temples. Plates 51 to 60 are plans and architectural sketches of the Pantheon.In all, the text is illustrated by over 200 magnificently engraved plates, showing edifices, either of Palladio's own design or reconstructed (in these drawings) by him from classical ruins and contemporary accounts. All the original plates are reproduced in this new single-volume edition in full size and in clear, sharp detail. This is a republication of the Isaac Ware English edition of 1738. Faithful and accurate in the translation and in its reproduction of the exquisite original engravings, it has long been a rare, sought-after work. This edition makes The Four Books available for the first time in more than 200 years to the English-speaking public.

    In prose of outstanding immediacy, Jane Jacobs writes about what makes streets safe or unsafe; about what constitutes a neighborhood, and what function it serves within the larger organism of the city; about why some neighborhoods remain impoverished while others regenerate themselves. She writes about the salutary role of funeral parlors and tenement windows, the dangers of too much development money and too little diversity. Compassionate, bracingly indignant, and always keenly detailed, Jane Jacobs's monumental work provides an essential framework for assessing the vitality of all cities.