They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

    You find yourself acting the same and yielding to those same old temptations - that didn't seem to change either. So you wonder, Has anything really changed?

    In his seventh book, former President Nixon draws on a lifetime of experience in international affairs to examine the crucial challenge facing the United States and the West: What must be done in the closing years of the twentieth century to ensure that the twenty-first will be a century of peace, prosperity, and expanding freedom?

    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    The book has undergone three editions, several reprints, and revised reprints in a span of 13 years. There are many biochemistry textbooks in the market. Some of them are purely basic while others are applied, and there are very few books which cover both these aspects together. For this reason, the students learning biochemistry in their undergraduate courses have to depend on multiple books to acquire a sound knowledge of the subject. This book, ‘Biochemistry’ is unique with a simultaneous and equal emphasis on basic and applied aspects of biochemistry. This textbook offers an integration of medical and pure sciences, comprehensively written to meet the curriculum requirements of undergraduate courses in medical, dental, pharmacy, life-sciences and other categories (agriculture, veterinary, etc.). This book is designed to develop in students a sustained interest and enthusiasm to learn and develop the concepts in biochemistry in a logical and stepwise manner. It incorporates a variety of pedagogic aids, besides colour illustrations to help the students understand the subject quickly and to the maximum. The summary and biomedical/clinical concepts are intended for a rapid absorption and assimilation of the facts and concepts in biochemistry. The self-assessment exercises will stimulate the students to think rather than merely learn the subject. In addition, these exercises (essays, short notes, fill in the blanks, multiple choice questions) set at different difficulty levels, will cater to the needs of all the categories of learners.New to This Edition The book offers an integration of medical and pure sciences, and is comprehensively written, revised and updated to meet the curriculum requirements of Medical, Pharmacy, Dental, Veterinary, Biotechnology, Agricultural Sciences, Life Sciences, and others studying Biochemistry as one of the subjects. It is the first text book on Biochemistry in English with multi-colour illustrations by an author from Asia. The use of multicolours is for a clearer understanding of the complicated biochemical reactions. It is written in a lucid style with the subject being presented as an engaging story growing from elementary information to the most recent advances, and with theoretical discussions being supplemented with illustrations, flowcharts, and tables for easy understanding of Biochemistry. It has each chapter beginning with a four-line verse followed by the text, biomedical concepts, a summary, and self-assessment exercises. The lively illustrations and text with appropriate headings and sub-headings in bold type faces facilitate reading path clarity and quick recall. It provides the most recent and essential information on Molecular Biology and Biotechnology, Diabetes, Cancer, Free Radicals, Free radicals and Antioxidants, Prostaglandins, etc. It describes a wide variety of case studies and biochemical correlations and several newer biomedical aspects- Metabolic syndrome, Therapeutic diets, Atkins diet, Trans fatty acids, Epigenetics, Nutrigenomics, Recombinant ribozymes, Membrane transport disorders, Pleural fluid etc. It contains the basics (Bioorganic and Biophysical Chemistry, Tools of Biochemistry, Immunology, and Genetics) for beginners to learn easily Biochemistry, origins of biochemical words, confusables in Biochemistry, principles of Practical Biochemistry, and Clinical Biochemistry Laboratory.

    Not a chance. Besides, romance is a luxury a man like me can’t afford. I come from wealth and lots of it. And wealth comes with responsibility. Not freedom. People like to get that shit mixed up. But I gotta get away for a while. A small coastal town in the Northeast is perfect, until it isn’t. The pretty single mom I meet there is everything I want in my life, but she’s not going to be accepted by my family. And she’s damaged goods. Her words. Not mine. The bastard that knocked her up years ago left without a word, and this beautiful girl is scarred. But I’m not him. Worse in some ways and better in others, I have no choice but to try. Even though it will cost me everything I thought was important. I’m over casual flings. Time to become this lady’s main squeeze. Every Good Girl Deserves a Bad Boy. ~ Weston

    It offers a comprehensive guide to all aspects of the English language including idiom, everyday usage and formal syntax. It is suitable for both native English speakers and students of English as a second language and can be used in class, or as a reference and revision book.Develops a strong basis of understanding with core topics such as vocabulary, spelling and syntax covered in clear and accessible languageImproves student's ability to use language effectively through a wide range of exercises and testsReflects its international readership with updated terms and information that are suitable and accesisble for students around the world

    This book was originally written by third-year medical students searching for the perfect review book--not finding it on the market, they wrote it themselves! Now in its third edition, Step-Up to Medicine boils down the full scope of tested pathology in a single ingenious tool. Each element is tailored for immediate content absorption, and an all-new, full-color interior differentiate elements for even faster, more efficient review. And, Step-Up to Medicine , third edition provides two types of self-assessment--the kinds of questions you will ask yourself as a clinician plus USMLE-style practice questions. This review book gives you just the Step-Up to the medicine clerkship, accompanying shelf exams, and USMLE Step 2 that you need! NEW Features for this blockbuster edition: Full-color, updated interior design brings the content to you in a rousing, memorable style. Full-color, updated art program illustrates concepts when a picture says it best--plenty of clinical images also supplement topics. New content on evidence-based medicine keeps you current and informed to guide your clinical decision making. Expanded content on drug dosing is added where relevant.CLASSIC Features students swear by: Complete coverage of high-yield medical topics ensures you are test ready Clinical Pearls boxes help you "file away" clinical medicine connections for handy retrieval at test time Quick Hits glimmering in the margins highlight highly testable material--just see how the sparks fly at test timeBONUS Material and study resources: eBook with the fully searchable text is available via thePoint . NEW 300 USMLE-style questions provide another means of self-assessment and practice for those exams NEW Audio clips of breath and heart sounds also available on thePoint

    How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them:A manager who gives an employee some supportive praise, and as a result literally saves his life (page 231). A small group of bank tellers who spearhead a movement to raise millions of dollars for breast cancer, making it the biggest fundraiser in North America, and enhancing their company’s reputation (page 213). A sales manager who gets a copy of a groundbreaking book that leads to a transformation of the company’s operations. As a result, hundreds of millions of pounds of carpet waste avoid the landfill, and the company sparks a revolution in its industry (page 12).A “responsibility revolution” is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must to go beyond making a profit and start making a difference.Every one of us, regardless of title or position, can inspire our companies to change the way they do business, helping them to become a positive force for enriching people, communities, and the environment. When this happens, not only do we help save the world, we help save our companies from becoming irrelevant. We also become part of what Sanders calls the Responsibility Revolution. Companies that don’t participate in this revolution risk becoming obsolete. Today customers, employees, and investors are demanding that companies focus on their social responsibilities—not just their bottom lines. Sixty-five percent of American consumers say they would change to brands associated with a good cause if price and quality were equal; 66 percent of recent college graduates will not work for companies with poor social values. And more than sixty million people are willing to pay a premium for socially and environmentally responsible products. In SAVING THE WORLD AT WORK, Tim Sanders offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution. Drawing on extensive interviews with hundreds of employees and CEOs, and illuminated by countless stories of people who are making a difference in the workplace and in the world, Sanders offers practical advice every individual and company can use to make the world a better place--now and in the future.

    You meet one when life doesn't go as planned. Survival requires immediate dependence and trust in a stranger in a white coat. As soon as the imminent danger has passed— they are off to the next case. Many patients don't realize that their stories stay with those that served them. Patients have the most to teach about humility and humanity."Compassion Amidst the Chaos" is brimming with the tension, anguish, exhaustion, relief, gratitude, and compassion that are all part of a typical day at work in the ER. Travel with Dr. Chris Davis through the cases he remembers most from his 35-year career as an emergency medicine doctor.

    Since then, others with a variety of cancers have reported similar successes. Cameron wanted to find out why such an apparently simple cancer cure--just carrots--works. Based on her extensive reading in scientific journals focused on nutrition and cancer, her ground-breaking book describes the details of the carrot treatment and the scientific evidence for its power. In this book, she shares little-known research that is revolutionizing scientific thinking about cancer and how to treat it. The research comes from the exciting new field of epigenetics--the study of how chemical switching mechanisms in our bodies change the expression of our genes. Our environment, the foods we eat, and the way we live can silence pro-cancer genes or turn them on, set anti-cancer genes on alert or turn them off. Genes aren't our destiny. Neither is cancer. Cancer develops when the body loses its ability to recognize and eliminate rogue cells--cells that take over the body if they don't quit dividing. In some cases--probably many--carrots can restore the body's natural power to regulate growth and kill defective cells. The scientific information in this book could be a life-saver and a beacon of hope for you or someone you know. Equally helpful, it offers the practical knowledge Cameron gained from her journey through cancer and back to health--how to use the internet to research proposed treatments and the quality of hospitals and doctors; how to reduce the cost of cancer care; and how to arrive at individual treatment decisions that are best for you.

    The book's holistic perspective shows students how nursing care involves more than performing procedures. With a case-based approach to learning, the book offers numerous examples and opportunities for students to think critically. The Seventh Edition includes new features highlighting clinical questions and research, nursing advocacy, and health literacy, and also includes new information related to electronic medical records and documentation. With this textbook you'll find an integrated, cohesive, and student-focused suite of multimedia products to appeal to all types of learners, including a bound-in DVD-ROM and a companion website.

    He plays sports, she plays music. He's rich, and she's poor. They argue, and they fight, and they fall in love. So they get married, and make a home together. They work hard, they enjoy life, they make plans for the future. Then they learn that they don't have much time left.

    The illustrations provide some of the best quality and most varied examples of skin conditions important to any health care pforessional dealing with skin problems.

    That's not hype. Cal Dietz, strength coach at the University of Minnesota, has the results to back up this claim - a Hobey Baker Award winner, two Big Ten Athletes of the Year, over 400 All-Americans, 28 Big Ten/WCHA championship teams, 7 NCAA National Team Champions, and 13 teams that finished in the top four in the nation.Over the past decade, Coach Dietz has worked with thousands of collegiate and professional athletes, incorporating the latest scientific research into developing his Triphasic Training method. His approach breaks down athletic movements into their three components -- eccentric, isometric, and concentric -- allowing for the continuous development of athletes, maximizing their strength, speed, and power.In this easy-to-understand book, Coach Dietz has teamed up with exercise physiologist, Ben Peterson, to explain the physiological foundations of Triphasic Training and how they can be applied to training, making athletes bigger, stronger and faster than ever before. The authors give examples of complete programs, as well as examples of how to incorporate the Triphasic method into existing programs, with descriptions on adapting it to virtually any scenario.The digital edition of this book contains over 3,000 hyperlinks to video clips that demonstrate how to properly perform every exercise, as well as six hours of video lectures by Coach Dietz from his national speaking tour. In this book, these hyperlinks are indicated by words or phrases that are underlined. In order for you to take advantage of these features, included in the book is a web link to a downloadable PDF that contains the hyperlinks and videos from the original digital book.Included in the book: - 5 complete 24-week training programs designed for 6-day, 5-day, 4-day, 3-day, or 2-day training models.- Over two dozen tables showing when and how to modify exercises to ensure continuous improvement in athletes.- Peaking programs for football lineman and skill players; swimmers; baseball, volleyball, and hockey players (among others).- A complete 52-week training program for football."Awesomeness! Finally someone has done it right. If you want to challenge yourself, open your mind and just get better at your craft, I suggest you read this book." - Kevin Ziegler Former NHL Strength Coach for the Phoenix Coyotes and Tampa Bay Lightning"Triphasic Training is a down-to-earth, raw, bare bones book on training. No B.S., just honest facts. It gives you methods and ideas that have been proven to make athletes better. A must have book for any coach's or athlete's library."- Buddy MorrisWorld Renown Performance Coach"Triphasic Training is a game-changer! I integrated the Triphasic Method with many collegiate and professional athletes at IMG. The results were outstanding! It's a "must have" for anyone trying to get better!"- Jeff DillmanDirector of Strength and ConditioningUniversity of Florida Football"Amazing book! One of the best books I have read on strength and conditioning. You two have touched upon so many key topics and principles that few discuss to any extent. Awesome work!"- Jonas SahratianStrength and Conditioning CoordinatorUniversity of North Carolina Basketball"I have to congratulate you as Triphasic Training is one of the best books in strength and conditioning I have read. Extremely practical with very well-presented arguments and logic behind your practical tools and templates. A good blend of innovation, science/research and experience throughout."- Scott WilliamsExercise PhysiologistGolf Australia and PGA of Australia