Designing Clinical Research


Stephen B. Hulley - 1988
    This edition incorporates current research methodology—including molecular and genetic clinical research—and offers an updated syllabus for conducting a clinical research workshop.Emphasis is on common sense as the main ingredient of good science. The book explains how to choose well-focused research questions and details the steps through all the elements of study design, data collection, quality assurance, and basic grant-writing. All chapters have been thoroughly revised, updated, and made more user-friendly.

Overconnected: The Promise and Threat of the Internet


William H. Davidow - 2010
    pThe benefits of our recently arrived-at state of connectivity have been myriad from the ease with which it has been possible to buy a new house to the convenience of borrowing and investing money profitably. But the luxuries of the connected age have taken on a momentum all of their own. By counter-intuitively anatomizing how being overconnected tends to create systems of positive feedback that have largely negative consequences, Davidow explains everything from the recent Subprime mortgage crisis to the meltdown of Iceland, from the loss of people s privacy to the spectacular fall of the stock market. All because we were so miraculously wired together.pExplaining how such symptoms of Internet connection as unforeseeable accidents and how thought contagions acted to accelerate the downfall and make us permanently vulnerable to catastrophe, Davidow places our recent experience in historical perspective and offers a set of practical steps to minimize similar disasters in the future.pWilliam Davidow is a successful Silicon Valley venture capitalist, philanthropist, and author, and as a senior vice-president of Intel Corporation, he was responsible for the design of the Intel microprocessor chip. He has written three previous books Marketing High Technology (The Free Press, 1986) and Total Customer Service (Harper, 1989), both with Bro Uttal, and The Virtual Corporation" (Harper, 1992), with Michael Malone as well as columns for Forbes and numerous op-ed pieces. He graduated from Dartmouth College, has a masters degree from the California Institute of Technology, and a Ph.D. from Stanford University. He serves on the boards of Cal Tech, the California Nature Conservancy, and the Stanford Institute for Economic Policy Research.

Sex Matters: The Sexuality and Society Reader


Mindy Stombler - 2003
    This anthology of almost 70 readings--from contemporary scholarly literature, trade books, popular media, as well as contributed articles-- examines the many ways in which human sexuality is socially constructed and regulated behavior, and how it is studied by social scientists.

The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion


John Hagel III - 2010
    Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices--practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.

The Elements of Counseling


Scott T. Meier - 1988
    Rather than a primary text for a course, this book serves as a quick reference for both counselors in training and practitioners, designed to give them immediate access to information without having to read pages of commentary. This handy guide focuses on relationship building, the counseling process, and self-exploration, the foundations upon which further intervention is laid, and presents information that is essential for beginning counselors to know and for experienced counselors to remember, covering such topics and issues as what counseling is, as well as what it is not.

Philosophy: The Quest for Truth


Louis P. Pojman - 1989
    Louis P. Pojman has carefully organized the essays in each section so that they present pro/con dialogues that allow students to compare and contrast the philosophers' positions. Topics covered include the nature of philosophy, the existence of God, immortality, knowledge, the mind-body question, personal identity, free will and determinism, ethics, political philosophy, and the meaning of life. The sixth edition offers selections from Plato, Ren� Descartes, John Locke, David Hume, William James, Bertrand Russell, John Hick, John Hospers, and James Rachels--as well as essays by Aristotle, Thomas Aquinas, Blaise Pascal, Thomas Hobbes, George Berkeley, Immanuel Kant, Gilbert Ryle, Albert Camus, Jean-Paul Sartre, Alvin Plantinga, and many others. In Philosophy: The Quest for Truth, Sixth Edition, Pojman offers substantial introductions to each of the nineteen philosophical problems. In addition, each of the seventy-six readings is accompanied by an individual introduction with a biographical sketch of the philosopher, study questions, and reflective questions that challenge students to analyze and critique the material. Short bibliographies following each major section and a detailed glossary further enhance the text's pedagogical value. Invaluable for introductory courses in philosophy, this highly acclaimed text inspires and guides students' quest for wisdom.New to the Sixth Edition: : * Six selections: William Lane Craig: The Kalam Cosmological Argument and the Anthropic Principle William Rowe: An Analysis of the Ontological Argument Daniel Dennett: Postmodernism and Truth William James: The Dilemma of Determinism Harry Frankfurt: Freedom of the Will and the Concept of a Person John Rawls: The Contemporary Liberal Answer * More exercises in the excursus on logic

Elementary Number Theory and Its Applications


Kenneth H. Rosen - 1984
    The Fourth Edition builds on this strength with new examples, additional applications and increased cryptology coverage. Up-to-date information on the latest discoveries is included.Elementary Number Theory and Its Applications provides a diverse group of exercises, including basic exercises designed to help students develop skills, challenging exercises and computer projects. In addition to years of use and professor feedback, the fourth edition of this text has been thoroughly accuracy checked to ensure the quality of the mathematical content and the exercises.

Principles of Marketing


Philip Kotler - 1980
    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Interplay: The Process of Interpersonal Communication


Ronald B. Adler - 1997
    Based on an extensive body of scholarship, Interplay cites more than 1,200 sources--almost 25% of which are new to this edition--and provides a variety of thought-provoking photos, sidebars, and cartoons that illustrate key points in the text and connect them to everyday life and popular culture. Updated and revised throughout, the tenth edition is now more accessible and useful to students, with revisions based on detailed recommendations by leading scholars in the field. UPDATED FEATURES OF THE TENTH EDITION * Revised and expanded material examines the relationship between gender and language use, the pervasiveness and inevitability of casual "mindless" listening, conflict styles, co-cultures within American society, and relational maintenance. * Focus on Research sidebars--50% of which are new to this edition--summarize current research on interesting and important topics. New profiles provide information on such topics as cell phone etiquette, self-presentation strategies of first-generation college students, unwritten rules for expressing emotions on the job, methods used by college students to discourage drinking and driving, and the functions of telling secrets in close relationships. * Film Clips--50% of which are new to this edition--profile recent feature films that illustrate communication concepts. These clips include Crash (stereotyping), Garden State (emotional expression), 50 First Dates (relational stages), Bend It Like Beckham (relational dialectics), and Before Sunset (self-disclosure). * An inviting new design features provocative photos and clever cartoons that reinforce concepts from the text and encourage students to explore the book's content. * The Interplay website at www.oup.com/us/interplay offers a wealth of resources for both students and their professors--online self-testing and other study aids, links to a variety of communication-related websites, and "Now Playing" reviews of recent films.

The Principles of Political Economy and Taxation


David Ricardo - 1817
    His chief work, Principles of Political Economy and Taxation, first published in 1817, had a profound impact and remains one of the groundworks of modern economics. Ricardo's labor theory of value, as well as his elaboration of the division of incomes, and the function of wages, rent, and trade, deeply influenced the economic philosophies of Karl Marx, John Stuart Mill, Alfred Marshall, and many others.

25 Essential Skills and Strategies for the Professional Behavior Analyst: Expert Tips for Maximizing Consulting Effectiveness


Jon S. Bailey - 2009
    Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.

Communication Between Cultures


Larry A. Samovar - 1991
    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

Language Shock: Understanding The Culture Of Conversation


Michael H. Agar - 1994
    In Language Shock, Agar reveals how deeply our language and cultural values intertwine to define who we are and how we relate to one another. From paying an electric bill in Austria to opening a bank account in Mexico to handling a parking ticket in the United States, he shows how routine tasks become lessons in the subtleties of conversation when we venture outside our cultural sphere. With humorous, insightful stories from his extensive travels, Agar engages us in a lively study of "languaculture" and enriches our view of the world.

The Reality Game: How the Next Wave of Technology Will Break the Truth


Samuel Woolley - 2020
    What will happen when misinformation moves from our social media feeds into our everyday lives?Online disinformation stormed our political process in 2016 and has only worsened since. Yet as Samuel Woolley shows in this urgent book, it may pale in comparison to what's to come: humanlike automated voice systems, machine learning, "deepfake" AI-edited videos and images, interactive memes, virtual reality, and more. These technologies have the power not just to manipulate our politics, but to make us doubt our eyes and ears and even feelings.Deeply researched and compellingly written, The Reality Game describes the profound impact these technologies will have on our lives. Each new invention built without regard for its consequences edges us further into this digital dystopia.Yet Woolley does not despair. Instead, he argues pointedly for a new culture of innovation, one built around accountability and especially transparency. With social media dragging us into a never-ending culture war, we must learn to stop fighting and instead prevent future manipulation. This book shows how we can use our new tools not to control people but to empower them.

Intercultural Competence: Interpersonal Communication Across Cultures


Myron W. Lustig - 1993
    Blending both the practical and theoretical, the concrete and abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. The authors cover U.S. cultures as well as global cultural issues.