It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    Indeed, logic goes to the very core of what we mean by human intelligence. In this concise, crisply readable book, distinguished professor D. Q. McInerny offers an indispensable guide to using logic to advantage in everyday life. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. As McInerny notes, logic is a deep, wide, and wonderfully varied field, with a bearing on every aspect of our intellectual life. A mastery of logic begins with an understanding of right reasoning–and encompasses a grasp of the close kinship between logical thought and logical expression, a knowledge of the basic terms of argument, and a familiarity with the pitfalls of illogical thinking. Accordingly, McInerny structures his book in a series of brief, penetrating chapters that build on one another to form a unified and coherent introduction to clear and effective reasoning.At the heart of the book is a brilliant consideration of argument–how an argument is founded and elaborated, how it differs from other forms of intellectual discourse, and how it critically embodies the elements of logic. McInerny teases out the subtleties and complexities of premises and conclusions, differentiates statements of fact from statements of value, and discusses the principles and uses of every major type of argument, from the syllogistic to the conditional. In addition, he provides an incisive look at illogical thinking and explains how to recognize and avoid the most common errors of logic.Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. Whether you are a student or a teacher, a professional sharpening your career skills or an amateur devoted to the fine points of thought and expression, you are sure to find this brief guide to effecting reasoning both fascinating and illuminating.From the Hardcover edition.

    It is hard to think of a more valuable skill." --Peter Kaufman, CEO, Glenair Inc. Former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, directors and producers to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer as found, the strategies used to sell yourself and your ideas in Hollywood Hollywood not only work in other businesses, they often work "better." After taking over three thousand pitch meetings, Stephanie Palmer has seen what works, what doesn't, and has developed a system for helping people with good ideas get the attention and financing they deserve. This is important because of how technology and globalization have created exponential growth in the marketplace for ideas. If you can communicate your ideas concisely and effectively, you will have the edge no matter what industry you are in. Whether you intend to ask for a raise, sign a potential client, promote a new business, secure financing for a creative project, get sponsors for your charity walk or even ask someone on a date, GOOD IN A ROOM shows you how to: -Master the five stages of the face-to-face meeting-Avoid the secret dealbreakers of the first ninety seconds-Be confident in high-pressure situations-Present yourself better and more effectively than you ever have before GOOD IN A ROOM is a step-by-step guide to improving your performance in high-stakes meetings as well as in other areas of your professional life. You'll learn insider secrets, cutting-edge techniques, and how to construct winning presentations that persuade decision-makers. That's what being good in a room is all about.

    Stephen Montgomery presents a fresh new look at the four temperaments, the four ancient "people patterns" that are the key to personality types. In this updated and expanded 2nd edition, Dr. Montgomery cites over 250 characters from well-known movies and TV shows The Wizard of Oz, Sex and the City, Harry Potter, Star Trek, Star Wars, The Fantastic Four, The Incredibles, The Lord of the Rings, Ghost Busters, and many more to help bring the temperaments alive for a modern audience.People Patterns features an easy-to-score personality quiz, and easy-to-read chapters on dating & mating, parents & children, and talent & career (with over 750 job suggestions grouped according to type). The book begins with a brief history of the four temperaments (tracing the idea back to Hippocrates), and it ends with port

    Bernie Schein was his best friend from the time they met in a high-school pickup basketball game in Beaufort, South Carolina, until Conroy’s death in 2016. Both were popular athletes but also outsiders as a Jew and a Catholic military brat in the small-town Bible-Belt South, and they bonded. Wise ass and smart aleck, loudmouths both, they shared an ebullient sense of humor and romanticism, were mesmerized by the highbrow and reveled in the low, and would sacrifice entire evenings and afternoons to endless conversation. As young teachers in the Beaufort area and later in Atlanta, they were activists in the civil rights struggle and against institutional racism and bigotry. Bernie knew intimately the private family story of the Conroys and his friend’s difficult relationship with his Marine Corps colonel father that Pat would draw on repeatedly in his fiction. A love letter and homage, and a way to share the Pat he knew, this book collects Bernie’s cherished memories about the gregarious, welcoming, larger-than-life man who remained his best friend, even during the years they didn’t speak. It offers a trove of insights and anecdotes that will be treasured by Pat Conroy’s many devoted fans.

    Take a peek into an effective workshop-based classroom and discover how you can enhance adolescents' technical and creative abilities in reading, writing, and thinking.

    Not a bad recommendation.Danny Simon made his bones in the golden age of TV, on shows like Make Room for Daddy and Sid Caesar’s Show of Shows.Then he taught a legendary comedy writing class in L.A. for many years. A young writer named James Scott Bell took the course, and copious notes. These notes have never before been published. Bell is revealing these comedy secrets now for the first time.This booklet (4500 words) also includes an analysis of a legendary comedy show that Danny Simon had his students study. If you are serious about comedy . . . or if you just want to put more humor in your writing, this booklet will give you the tools. “I loved this booklet! So many great points. Terrific examples too. When I teach comedy, it is so challenging to really outline how to write a joke, all the setup that is involved, all the word play, all the reversals and the word choices. This is so well articulated. I will definitely reference it and promote it when I teach!” – Rene Gutteridge, author of Escapement and Never the BrideJames Scott Bell is one of the #1 bestselling writing coach of Plot & Structure and The Art of War for Writers. He is an award winning thriller author and seminar teacher.

    Index

     Why you should choose Self-publishing. Why you should choose Amazon. How to write you book fast without ever suffering from “writer’s block”. How to find a title that sells for your book. How to get a cover that sells made. How to price your book right. Why it’s easier than you thought to get an Amazon bestseller. How to market and promote your book and get it in the top of the charts on Amazon. What your book can do for you in the long term (passive income, traditional publishing contracts, radio & TV appearances etc.). And so much more! Think of it! If you publish on Amazon, millions of people are only a click away from downloading your book on their Kindle, PC, Mac, tablets or smartphones. That’s an enormous amount of potential customers! Why not use Amazon’s “look inside” feature and check out the first chapters of “From Jobless to Amazon Bestseller” before you buy?  Just click on the book image above and start reading.

    How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    Words and phrases that function in this special way go by many names. Some writers call them “evaluative-descriptive terms.” Others talk of “terministic screens” or discuss the way debates are “framed.” Author Steven Poole calls them Unspeak. Unspeak represents an attempt by politicians, interest groups, and business corporations to say something without saying it, without getting into an argument and so having to justify itself. At the same time, it tries to unspeak — in the sense of erasing or silencing — any possible opposing point of view by laying a claim right at the start to only one way of looking at a problem. Recalling the vocabulary of George Orwell’s 1984, as an Unspeak phrase becomes a widely used term of public debate, it saturates the mind with one viewpoint while simultaneously makes an opposing view ever more difficult to enunciate. In this fascinating book, Poole traces modern Unspeak and reveals how the evolution of language changes the way we think.

    The method employed is to take the obscurantist vocabulary of monotheism and translate it into plain language. In doing so, the book attempts to show that god worshippers themselves do not understand the things they claim to believe, and by which they live their lives. For the reader who believes in god, this polemical little volume may help them to understand why secularists get so frustrated and infuriated when in debate with god worshippers. For the secularist, this book is a reminder that not everyone is susceptible to reasoned argument. The reminder is a timely one for those who live in an era of the resurgence of Islamic Jihad. A clear understanding of the irrationality of monotheism is something which matters urgently when confronted by the global rise of religious fascism. What is said in this little book will no doubt be found impolite and overly-provocative by those authoritarian people within the politically correct establishment who conflate morality with niceness. They will probably utter the familiar refrain that we ought not to denigrate other people’s deeply and sincerely held beliefs. Instead we should live in a permanent state of apology for the crime of having minds of our own. But religions are no more above criticism than any other ideologies. They have no entitlement to a privileged status. Besides which, large numbers of god worshippers feel free to denigrate and insult everyone else’s deeply and sincerely held beliefs, so why should they have special permission to be hypocrites? Topics covered: 01. God 02. Prayer 03. Worship 04. God the Infinite 05. Immortality and Heaven 06. Soul / Spirit 07. Salvation 08. Faith 09. Spreading The Word 10. Theocracy 11. Theocracy and Nuclear Armageddon 12. God, Guilty of Genocide 13. Religion and Morality are Mutually Exclusive 14. God worship is Immoral 15. God worship is Obscene 16. Everything is God’s Fault 17. If it’s in The Book, then it Must be True 18. Claiming Incomprehensible Beliefs 19. Is Islamism the New Fascism? 20. The Moderates

    Illustrative exercises, sample stories, and role-playing activities offer the opportunity for self-evaluation, discovery, and application.Applying the Nonviolent Communication (NVC) process to conflict resolution inspires peaceful collaboration by focusing on the unmet needs that lie at the root of any given conflict. Practical techniques help mediators and participants to find the heart of the conflict and use genuine cooperation to reach resolutions that meet everyone’s needs.