But what sort of person was the young Albert Einstein, before he became universally acclaimed as the archetypal genius? And how did his genius unfold? In this brilliant new Kindle Single, scientist Robyn Arianrhod blends biography with popular science to tell the story of how young Albert developed a theory that – unknown to him at first – contained the seeds of his extraordinary equation E = mc2. Arianrhod, who wrote her PhD on Einstein’s general theory of relativity, makes the ideas behind the equation accessible to the lay reader, and sets young Einstein’s exploration of these ideas against the backdrop of his first loves, his family and marriage, and, above all, his childlike wonder at the nature of the universe. She introduces his heroes and scientific inspirations, and the friends who believed in him when no one else did. In personalising Einstein, she brings to life both the man and his science, in a short, easy-to-read narrative. In showing how he discovered his famous equation, and what it means, she draws a compelling portrait of this prodigious intellect whose unfathomable grasp of the building blocks of physics would change our world forever. About the Author: Dr Robyn Arianrhod is the author of two critically acclaimed works of popular science and scientific history: Einstein’s Heroes: Imagining the World Through the Language of Mathematics, and Seduced by Logic: Émilie du Châtelet, Mary Somerville and the Newtonian Revolution. Both were shortlisted for major book awards and are published in the USA. Einstein’s Heroes was translated into several languages. Robyn was awarded her PhD for research on Einstein’s general theory of relativity and has lectured in applied mathematics (including special relativity) for many years. She is currently an Adjunct Research Fellow in the School of Mathematical Sciences at Monash University in Melbourne, where she is undertaking research on the structure of relativistic space-times. She is also a technical reviewer for the American Mathematical Society. Praise for Robyn Arianrhod's books: Einstein’s Heroes ‘Arianrhod’s achievement is to so masterfully combine history, biography, and mathematics as to absorb and enlighten even the mathematically maladroit’ – Booklist ‘An intriguing blend of science, history, and biography . . . Arianrhod’s well-written, fascinating discussion of intertwined topics is highly recommended’ – Library Journal (starred review) ‘A thrilling story . . . Arianrhod brings out the human side of the scientists’ – Bloombergnews ‘Offers readers an engaging intellectual exercise combining physics, language, mathematics, and biography’ – Science News Seduced by Logic ‘Seduced by Logic offers the lay reader an easy and agreeable introduction to the evolution of some crucial scientific debates . . . One cannot help be captivated by her intellectual honesty and enthusiasm’ – Times Higher Education ‘An elegant and inspiring history of how scientific revolutions make their way’ – Edward Dolnick, The Clockwork Universe ‘Here is a skillfully written tapestry of the science, history and portrayal of two of the most charismatic women of mathematical science. Robyn Arianrhod has produced a captivating masterpiece’ – Joseph Mazur, author of Euclid in the Rainforest and What’s Luck Got to Do with It?

    Featuring more than 100 challenges, exercises, and prompts, each page guides you as you push past the way you normally see the world and uncover all-new possibilities and ideas. The Creativity Challenge teaches you that you already have immense creative potential in you--you just need to tap into it.Whether you're feeling stumped or uninspired, these creativity prompts will help you ditch typical thinking patterns and finally unleash the possibilities hidden within your mind.

    Far from a dry, nuts-and-bolts exposition, however, 101 THINGS I LEARNED® IN ENGINEERING SCHOOL probes real-world examples to show how the engineer's way of thinking can-and sometimes cannot-inform our understanding of how things work. Questions from the simple to the profound are illuminated throughout: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? How can engineering solutions sympathize with the natural environment? Presented in the familiar, illustrated format of the popular 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN ENGINEERING SCHOOL offers an informative resource for students, general readers, and even experienced engineers, who will discover within many provocative new insights into familiar principles.

    Topics range from expressive hand gestures to patron saints, pasta, parmesan, shoes, opera, the Vespa, the Fiat 500, gelato, gondolas, and more. History, folklore, superstitions, traditions, and customs are tossed in a delicious sauce that also includes a wealth of factual information for the sophisticated traveler:• why lines, as we know them, are nonexistent in Italy• why a string of coral beads is often seen around a baby’s wrist• what the unlucky number of Italy is (it’s not thirteen, unless seating guests at a table, when it IS thirteen–taking into account the outcome of the Last Supper)• why red underwear begins to appear in shops as the New Year approaches In addition to the lyrical and poetic, Italianissimo provides useful and indispensable information for the traveler: deciphering the quirks of the language (while English has only one word for “you,†in Italy there are three), the best place to find balsamic vinegar (in Modena, of course), the best gelato (in Sicily, where they first invented it using the snow from Mount Etna). There are also recommendations for little-known museums and destinations (the Bodoni museum, the Pinocchio park, legendary coffee bars).This is a new kind of guidebook overflowing with enlightening and hilarious miscellaneous information, filled with luscious graphics and unforgettable photographs that will decode and enrich all trips to Italy–both real and imaginary.

    I spent time looking for a book which would show me how a "raw" story was developed through drafts, with comments received and the changes made. Struggling to find such a work, I decided to create my own, being transparent and honest in the details. Using the story that gained me an offer of a place on a Master's in Creative Writing, SHORT STORY will take you through three drafts of the work.The book details not only the major revisions, feedback given by a professional novelist and an academic, but also has a bunch of tips from my writers toolbox condensed between the drafts. I hope that the process provides something useful for you, be it a tip from the writing toolbox, a look at the editing process, or motivation in knowing that you can do better than I did!

    The first book of its kind, Raizmans History of Modern Design offers a gorgeously illustrated survey of the applied arts and industrial design from the eighteenth century to present day, covering furniture, metal, glass, ceramics, fashion, appliances, transportation, and advertising.

    This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.

     Beware the poison of the Murder Blossom! When a desperate wizard sends Templeton Kane on an important quest, he's obliged to team up with a formidable woman named Lill. Not only is Lill an imposing physical specimen -- as are many in her tribe from the Glacial Wastes -- but she's also an Ink Mage, a woman whose magical tattoos give her extraordinary abilities. As they chase an ancient artifact, moving from danger to danger, they discover that legends are not always what they're cracked up to be. Occasional strong language, brief adult situations, and gritty sword-stabbing action. The Murder Blossom is a 25,000 word NOVELLA. A word about SideQuests: Ink Mage SideQuests are meant to be shorter works set in the world of Ink Mage. Think of them as "in between meal snacks" while waiting for the books in the main series. While the SideQuests are meant to stand on their own, characters and situations might (or might not) appear in the main novels.

    In composition, it recognizes the separate but equally important identity of both a shape and its background.Since their introduction in the West, the intriguing exercises associated with Notan have produced striking results in every branch of Western art and design. This book, by two American artists and teachers who made an intensive study of Notan, was the first basic book on the subject in the West, and it remains one of the definitive texts. Through a series of simple exercises, it places the extraordinary creative resources of Notan easily within the grasp of Western artists and designers.Clearly and concisely, the authors demonstrate Notan's practical applications in six problems of progressive difficulty — creative exercises that will fascinate artists and designers of every calling and level of expertise. Along with these exercises, the book includes many illustrations of the principle of Notan, among them images as diverse as a sculpture by David Smith, a Samoan tapa cloth, a Museum of Modern Art shopping bag, New England gravestone rubbings, Japanese wrapping paper, a painting by Robert Motherwell, a psychedelic poster, and a carved and dyed Nigerian calabash. Painters, sculptors, potters, jewelry, and textile designers, architects, and interior designers all will discover — or rediscover — in these pages an ancient principle of composition that can help them meet creative challenges with fresh new perspective.

    The 15 project-based lessons in this book show readers step-by-step the key techniques for working in Illustrator CS6 and how to create vector artwork for virtually any project and across multiple media: print, websites, interactive projects, and video. In addition to learning the key elements of the Illustrator interface, this completely revised CS6 edition covers the new tracing engine with improved shape and color recognition, a new pattern toolset with on-artboard controls and one-click tiling, a completely overhauled performance engine and modernized user interface for working more efficiently and intuitively, and more. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." --Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does--an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

    Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

    Broken down by region, this unusual guide features 70 aerial photographs; a fold-out map of North America showing major flight paths; profiles of each region covering its landforms, waterways, and cities; tips on spotting major sights, such as the Northern Lights, the Grand Canyon, and Disney World; tips on spotting not-so-major sights such as prisons, mines, and Interstates; and straightforward, friendly text on cloud shapes, weather patterns, the continent's history, and more. A terrific book for kids, frequent flyers, and armchair travelers alike, Window Seat is packed with curious facts and colorful illustration, proving that flying doesn't have to be a snooze. When it's possible to "read" the landscape from above, a whole world unfolds at your feet.