On Photography


Susan Sontag - 1973
    Sontag develops further the concept of 'transparency'. When anything can be photographed and photography has destroyed the boundaries and definitions of art, a viewer can approach a photograph freely with no expectations of discovering what it means. This collection of six lucid and invigorating essays, the most famous being "In Plato's Cave", make up a deep exploration of how the image has affected society.

Ansel Adams: A Biography


Mary Street Alinder - 1996
    Here, Mary Street Alinder--who collaborated with Adams on his memoir and was his assistant in later life--is not reticent about the major emotional episodes in Adams's life, including his marriage and extramarital affairs, and his not-altogether-successful fatherhood. She explores the major artistic influences on his work and gives in-depth profiles of the significant figures in his circle. She also explains the technique and style Adams developed to obtain his unique vision, as well as his uneasiness at becoming a commodity. Ansel Adams: A Biography is an intimate and provocative portrait of the world's most famous photographer.

Century: One Hundred Years of Human Progress, Regression, Suffering and Hope


Bruce Bernard - 1999
    The images have been drawn from international agencies such as Life, Magnum, Picture Post and Stern.

What You're Really Meant to Do


Robert Steven Kaplan - 2013
    This effort requires several key steps in an integrated process, as well as a high level of motivation and hard work.Kaplan proposes specific steps and exercises to help you understand yourself more deeply, take control of your career, and build your capabilities in a way that fits your passions and aspirations. In What You’re Really Meant to Do, he draws on numerous years of experience and real life experiences in helping people achieve their aspirations and re-think their approach to their personal and career development.

Microeconomics: Principles, Problems, and Policies


Campbell R. McConnell - 1989
    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income


Darren Rowse - 2008
    Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.

Faces of Africa


Carol Beckwith - 2004
    Drawn from their work over the past thirty years, this book is an inclusive look at the people and cultures from across this broad continent.With their unique eye for Africa and its inhabitants, Beckwith and Fisher have brought forth a masterpiece in the genre—and a moving, personal tribute to some of the most beautiful people on Earth.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


Joseph Sugarman - 2006
    In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Betty Page Confidential


Stan Corwin Productions - 1994
    Betty Page Confidential includes a biography of the reclusive goddess, an official Betty Page trivia quiz and 100 photos.Betty Page Confidential is the ultimate book on this 1950s icon.

Midsummer Snowballs


Andy Goldsworthy - 2001
    What took place as an astonished public came upon these snowballs -- each weighing about a ton -- is captured in spontaneous and evocative pictures taken by photographers working around the clock.Here, then, is the story of Goldsworthy's largest ephemeral work to date. Made in one century (the 20th) and unwrapped to melt very slowly in the next, this is four-dimensional sculpture in which the lifespan and history of the snowballs are as important as their appearance at any moment. As Judith Collins explains in her introduction, and Goldsworthy in his diaries, this is a natural progression from his previous work with snow. Goldsworthy presents a unique confrontation between the wilderness and the city -- snowballs made in the Scottish winter brought to the streets of London in the summertime.

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know


Mark Jeffery - 2010
    Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

The Extraordinary Coach: How the Best Leaders Help Others Grow


John H. Zenger - 2010
    The authors are among the most seasoned practitioners around . . . and it shows! Whether you are coaching subordinates or clients, you will want to keep this book close at hand--full of detailed guidance." --Jay A. Conger, Kravis Professor of Leadership Studies, Claremont McKenna College, and author of Building Leaders and Learning to Lead"Stinnett and Zenger provide a comprehensive look at the value of coaching inside the organization, complete with a process, tools, and supports for getting started. This book is a great resource and contribution to the field!" --Pam McLean, Ph.D., CEO, Hudson Institute of Santa Barbara"Finally, and I do mean finally, a book has emerged that is the very best guide to the philosophy, competencies, and discipline required to be a coach who makes a true difference in lives of others. This is not a book to read. It is a book to study and live by. Why? Because it is all there: the right questions, the right answers, and the right motives of giving your best to others." --Larry Wilson, CEO, The Wilson Collaborative, and author of Play to Win!"The Extraordinary Coach offers a compelling view of what it means to be a truly effective leader-- one who empowers and grows capability through coaching. It demystifies coaching into an actionable framework that generates immediate change." --Christy Consler, Vice President, Leadership Development and Sustainability, Safeway, Inc."Powerful, thought-provoking, and packed with practical tools, concepts, and ideas you can use immediately. It will change the way you think about coaching, and about yourself." --Lou Kaucic, retired Chief People Officer of Applebee's International, founder of Coaches Collective InternationalAbout the Book: Imagine your workplace filled with curious, creative, committed employees. People who take initiative, who are fearless decision makers, who "own" their work. With the right coaching system in place, this dream will soon become reality.With The Extraordinary Coach, leadership guru Jack Zenger and coaching expert Kathleen Stinnett deliver an entire toolbox for coaching your organization to success. While other such books simply tell you how to coach, The Extraordinary Coach uses companion videos (at www.zengerfolkman.com), worksheets, checklists, sample questions, and the latest research fi ndings to provide a fullimmersion course on becoming the kind of coach who brings dramatic changes to an organization.Applying Zenger and Stinnett's system, you'll see immediate results in your business including:Increased productivityHigh-energy company cultureDynamic supervisor/employee relationshipsCreative problem solvingGreater risk takingHeightened innovationThe authors collected 360-degree feedback assessments from some of the most effective leaders in business today and identified those who were excellent coaches. Then they combined the research with the latest findings from the worlds of psychology, adult development, and systems theory to map out the real science behind effective coaching. The result is a practical, evidence-based coaching system that can be applied in any type of business.When you coach individuals to success, you lead your entire organization to success. This "interactive" package is exactly what you need to master one of today's most critical business leadership skills.

Plant Tribe: Living Happily Ever After with Plants


Igor Josifovic - 2020
    Aimed at a wider audience than typical houseplant books, each chapter combines easily digestible plant knowledge, style guidance via real home interiors, and inspiring advice for using plants to increase energy, creativity, and well-being and to attract love and prosperity. Also included: real-world @urbanjungleblog followers’ FAQs; a section on plants and pets; and plant care for the different stages of a houseplant’s life. The focus is on using plants to raise the positive energy of every room in the house and to live happily ever after with plants.

Discoveries: Henri Cartier-Bresson


Clément Chéroux - 2008
    Early on he adopted the versatile 35mm format and helped develop the popular “street photography” style, influencing generations of photographers that followed. In his own words, he expressed that “the camera is a sketch book, an instrument of intuition and spontaneity, the master of the instant which, in visual terms, questions and decides simultaneously. . . . It is by economy of means that one arrives at simplicity of expression.” In 1947 Cartier-Bresson founded Magnum Photos with four other photographers. August 22 will be the 100th anniversary of his birth.