Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.

    Morris Mano, Charles R. Kime - Prentice Hall (2007) - Hardback - 678 pages - ISBN 013198926XFeaturing a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology.Treatment of logic design, digital system design, and computer design.Ideal for self-study by engineers and computer scientists.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    This best-selling text gives students a solid understanding of organic chemistry by stressing how fundamental reaction mechanisms function and reactions occur. With the addition of handwritten solutions, new cutting-edge molecular illustrations, updated spectroscopy coverage, seamless integration of molecular modeling exercises, and state-of-the-art multimedia tools, the 7th edition of Organic Chemistry clearly offers the most up-to-date approach to the study of organic chemistry.

    Tracy Kidder got a preview of this world in the late 1970s when he observed the engineers of Data General design and build a new 32-bit minicomputer in just one year. His thoughtful, prescient book, The Soul of a New Machine, tells stories of 35-year-old "veteran" engineers hiring recent college graduates and encouraging them to work harder and faster on complex and difficult projects, exploiting the youngsters' ignorance of normal scheduling processes while engendering a new kind of work ethic.These days, we are used to the "total commitment" philosophy of managing technical creation, but Kidder was surprised and even a little alarmed at the obsessions and compulsions he found. From in-house political struggles to workers being permitted to tease management to marathon 24-hour work sessions, The Soul of a New Machine explores concepts that already seem familiar, even old-hat, less than 20 years later. Kidder plainly admires his subjects; while he admits to hopeless confusion about their work, he finds their dedication heroic. The reader wonders, though, what will become of it all, now and in the future. —Rob Lightner

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

    Schaefers Sociology: A Brief Introduction provides students with a comprehensive, up-to-date presentation of sociology. Students learn to think critically about society and their own lives from a wide range of classical and contemporary perspectives. Combining balanced coverage of theory with current research findings, examples that students can relate to, and abundant learning aids and exercises, the new edition continues to encourage the development of sociological imagination. Greater coverage of globalization through a new chapter and boxes focusing on Social Change in the Global Community help remove ethnocentric blinders and teaches students to think globally about issues and policies. .

    This brief edition of the most widely adopted book of its kind offers all of the editorial features of the longer book with about half the stories and writer commentaries in a shorter, less expensive format.

    Students will find concepts easy-to-understand through the clear writing style and full-color figures that illustrate current technology and trends. Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. This approach, combined with motivating tools such as the SCR Associates interactive Web-Based Case Study, Systems Analyst's Toolkit, the Student Study Tool on CD-ROM, and more, makes Systems Analysis and Design, Seventh Edition a wise and exciting choice for your introductory systems analysis and design class.

    Retells the story of the Philadelphia convention in 1787 drawing on the original notes of James Madison and on the diary of William Pierce.

    Your survival guide to everyday words and expressionsThe renowned Berlitz approach with a fun and friendly twist!This unintimidating guide from the experts at Berlitz helps you start speaking Spanish--quickly and easily! Whether you're a student, a traveler, or you just want to pick up basic Spanish, you'll find it's packed with practical lessons, cultural facts, and handy references--including a Spanish-English mini-dictionary, common verb lists, and more!Berlitz has taught languages to millions of people for over 120 years.Susana Wald is a translator, language instructor, and publisher.Discover how to:Have everyday conversations in SpanishMake sense of Spanish grammarImprove your pronunciationGet a handle on verb conjugationsUse idioms and popular expressionsGet around in a Spanish-speaking countryall on this audio CDPick up Spanish the Berlitz way--through actual conversationsFeatures dialogues by native Spanish speakersAllows you to hear Spanish as it's really spokenReinforces lessons from the bookDescription from back cover

    The book helps psychologists apply the Ethics Code to the constantly changing scientific, professional, and legal realities of the discipline. Author Celia B. Fisher addresses the revised format, choice of wording, aspirational rationale, and enforceability of the code and puts these changes into practical perspective for psychologists. The book provides in-depth discussions of the foundation and application of each ethical standard to the broad spectrum of scientific, teaching, and professional roles of psychologists. This unique guide helps psychologists effectively use ethical principles and standards to morally conduct their work activities, avoid ethical violations, and, most importantly, preserve and protect the fundamental rights and welfare of those whom they serve.

    Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields."Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007

    Like its bestselling previous editions, Java All-in-One For Dummies, 3rd Edition has what you need to get up and running quickly with the new version. Covering the enhanced mobile development and syntax features as well as programming improvements, this guide makes it easy to find what you want and put it to use.Focuses on the vital information that enables you to get up and running quickly on the new version Covers the enhanced multimedia features as well as programming enhancements, Java and XML, Swing, server-side Java, Eclipse, and more Minibooks cover Java basics; programming basics; strings, arrays, and collections; programming techniques; Swing; Web programming; files and databases; and a "fun and games" category Rather than trying to cover every aspect of this massive topic, Java All-in-One For Dummies, 3rd Edition focuses on the practical information you need to become productive with Java 7 right away.