Or maybe you already have a good job-one that gives you room to grow and exercise your talents-but you don't really feel like you're doing your best work. Your life is plain vanilla, yet you know in your heart that you can be a triple scoop banana split. You just don't know how to make that leap. So what do you do? Rick Smith knows firsthand what it's like to feel stuck in a career rut. He worked in a midlevel job where he had modest success. Then his life took an unexpected turn and he found himself creating a business that became successful beyond his wildest dreams. He unlocked a level of performance he did not know he had in him. After all, Smith was just a regular guy who didn't like to take chances or even step outside his comfort zone. But as he found out, those qualities don't have to be stumbling blocks. In fact, they're two of the keys to making the leap from good to great.   And after talking to others who had also transformed their careers from mundane to magnificent, he realized that the secret doesn't lie with some mysterious talent, trait, or affinity for risk. And it certainly doesn't require you to quit your job and start from scratch. Rather, it lies with your ability to harness your true strengths and passions-what Smith calls your Primary Color.   You'll meet remarkable people who've made the leap, such as:A soft-spoken middle manager who transformed her company, her industry, and her career with a simple-yet groundbreaking-idea. A door-to-door fax machine saleswoman who became a global fashion mogul after developing her own line of women's apparel. A Florida shrimp farmer who became a globally recognized genetics expert after both of his sons were diagnosed with a rare neurological disorder. A software designer who became a leading advocate for the homeless after volunteering part time at a local shelter and realizing his true calling.   Through powerful anecdotes, lessons from brain science, and tools for self-assessment, Smith shows how, with the right amount of passion, determination, and three simple steps, anyone can make the leap to a more successful and fulfilling life.

    It's one of the oldest as well, 13 years in the making.Goal setting is ESSENTIAL for your success. Not only for financial success, but for success in all areas of your life.Some of the things you'll learn in this book is:- How to use S.M.A.R.T. goals in your goal setting- The four areas of your life you MUST set goals for- Two types of goals, and why it's important you do both- How to visualize your goals- How to create your own vision and mission- How to review your progress to know you're on the right trackTo your success.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    Real estate investing can be an excellent way to build wealth. With its advantages of cash flow, appreciation, tax benefits, equity buildup and leveraging, real estate may be the only vehicle that can carry the average person to retirement wealth. Real estate investor, attorney, and author Larry Loftis has developed a safe, easy, and lucrative way for new investors to get into the game, and for experienced ones to enhance their portfolios. In Investing in Duplexes, Triplexes and Quads: The Fastest and Safest Way to Real Estate Wealth, he draws on both his real estate investing experience and legal acumen to explore advantages you may not have considered about residential multifamily properties of two to four units. Learn how to: •Buy duplexes, triplexes and quads with no money down, AND get cash back at closing. •Eliminate risk, and guarantee that your mortgage payments are always covered. •Use "cash-out" from refinancing to purchase more properties. •Decide whether to buy and hold or "pyramid" to a large apartment complex. •Use inflation, tax laws, and rehab to build a massive retirement nest-egg.

    Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America.Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

     It is easy to be overwhelmed by the amount of information we encounter each day. Whether at work, at school, or in our personal endeavors, there’s a deepening (and inescapable) need for people to work with and understand information. Information architecture is the way that we arrange the parts of something to make it understandable as a whole. When we make things for others to use, the architecture of information that we choose greatly affects our ability to deliver our intended message to our users. We all face messes made of information and people. I define the word “mess” the same way that most dictionaries do: “A situation where the interactions between people and information are confusing or full of difficulties.” — Who doesn’t bump up against messes made of information and people every day? This book provides a seven step process for making sense of any mess. Each chapter contains a set of lessons as well as workbook exercises architected to help you to work through your own mess.

    With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

    Over fifty checklists are included to take you through a structured KPI implementations process step by step. The book also includes download links for free instant access to all the templates used.

    They are: 1. The Dominance of the Employee Mentality 2. The Two-Party Political Monopoly 3. The Industrial-Materialistic-Nationalized Mindset And the three choices that can overcome these deep problems are: 1. A Revolution of Entrepreneurship 2. The Rise of the Independents 3. Building and Leading the New Tribes Political parties, big business and the media misunderstand, underestimate or ignore The Three Choices, and regular citizens and future generations stand to suffer the consequences. It is time for regular Americans, and others who support freedom around the world, to understand The Three Choices. When we do, expect a tectonic FreedomShift to sweep the nation and beyond.

    The detailed dialog between Andrew Carnegie and Napoleon Hill will mesmerize you with its message. Simultaneously, this classic work will stimulate your subconscious mind to put into immediate operation your desire for individual achievement. This book will teach you how to: -Win riches, power, and prestige. -Discover how to set your own goal in life and achieve it. -Make life pay you for your personal efforts. -Uncover Andrew Carnegie's entire secret of success. -Retrace step by step the principles of achievement that lifted Carnegie to a position of great affluence and wealth. -Achieve the right mental attitude that places you on the next rung in your ladder to success. -Manifest success in your day-to-day life.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

     Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these “accidents” really happen, and why do they ultimately succeed or fail? Welcome to marketing without marketing: the emergence of the hijacked brand. Don’t let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood. Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses such industry crises as media saturation, consumer evolution, and the erosion of image marketing. BACKCOVER: “Alex Wipperfürth comes from the same zone that trend-starters and iconoclasts come from: the (slightly lunatic) fringe.The ideas in Brand Hijack are stern stuff and not for the fainthearted. But they work, which is more than you can say for perhaps 90 percent of marketing communications.” —John Grant “Mr Wipperfu¨rth makes an intriguing case for abandoning traditional techniques.” —Stefan Stern, Financial Times “This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfürth . . . offers a glimpse into America’s consumer- and ad-driven culture.” —Publishers Weekly “Brand Hijack is a smart…argument for letting customers define a brand.” —Fast Company

    In it, Oshry explains why so many efforts at creating more satisfying and productive systems end in disappointment, and proposes an entirely new framework for dealing with human behavior.

    This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavellis analysis of the ways men seize, retain, and lose power represented the first expose of realpolitik and it has been used ever since as a handbook for manipulating events to one?s own advantage. Here, Machiavellis text is interpreted for the modern day world of business. Tim Phillipss interpretation of Machiavellis work is not a substitute for the original its purpose is simply to illustrate the timeless nature of Machiavellis insights by bringing them to life through modern business and political case studies. This brilliant interpretation of The Prince Is an entertaining accompaniment to one of the most famous books ever written.

    In fact, she may even be a lot like you. In her fast-moving world, she might be called on as a friend, coworker, daughter, girlfriend, confidante, brat, cynic, or domestic-goddess-in-training. She's willing to juggle pretty much anything that gets thrown her way, but the one label she simply won't embrace is ma'am.Like so many bright-eyed college graduates before her, Mitchael begins her twenties armed with the conviction that the world is hers for the taking. And she discovers that it is, mostly—only no one told her just how often she’d have to pick herself up off the floor along the way.Written for every woman who’s experienced the ups and downs of trying to figure out who you’re really meant to be, Just Don’t Call Me Ma’am is a story of one woman and the choices that add up to be her twentysomething life—and of how sometimes you have to remember where you came from before you can figure out where you’re going.