But most don't realize that Toyota's new product development system is every bit as important to Toyota's ongoing success. This book is suitable for those whose livelihood depends on new products.

    In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

    Backed by years of serious research, "Managing the Millennials" provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents.Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplaceInsightful and practical, "Managing the Millennials" is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

    Some days you feel bullet-proof. People listen to you, your meetings run like clockwork, and you keep having new ideas. Other days are like wading through quicksand. You can’t get anything done, and when the printer jams (again) you want to quit.Wouldn’t it be great if every day went your way? If you jumped out of bed every morning ready for anything?You can stand out, break the rules, and making things happen. You can be a bit more ‘Elvis.’ You can love every minute. The only limitation is you: your energy, your belief, your perspective.