By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

    It has been written for both beginning and experienced investors and the results have been proven by tens of thousands of Australians who have used the strategies laid out in earlier editions to grow their own Multi-Million-Dollar Property Portfolios. In this fully updated edition learn...* Michael's 5 Stranded Strategic Approach to investment that has stood the test of time and changing markets. * How to achieve real wealth through property investment* the hidden profit potential most investors miss when buying properties* How to buy below market value and then add value for instant profit.* Michael's pyramiding system to buy more properties with no money out of your own pocket* Lessons from past property cycles that will ensure you reap the benefits of the new property cycle* How to get the banks to say "yes" to more of your deals* Advanced strategies such as tax "loopholes" available to property investors, power negotiating tricks and becoming a master at dealing with real estate agents.* How to achieve the life of a property multi-millionaire living off the increasing equity of your properties.ABOUT THE AUTHOR:Michael is one of Australia's leading experts in wealth creation through property.He was once again voted Australia's leading property educator and mentor and has been voted Australia's leading property investment adviser, is one of Australia's most published property authors and has probably educated more successful property investors than anyone else in Australia. But he is not a theorist...Michael is a successful property investor and property developer and, as a director of Metropole Property Strategists, his opinions as a property commentator are highly sought after and frequently quoted in the media.In this edition of this best selling book Michael helps you discover how the rich build their property portfolios to maximize their revenue, safeguard their assets and keep more money in their bank account.Put simply...you'll be shown How to Grow a Multi-Million Dollar Property Portfolio - in your spare time.

    Have you ever wondered why some people attract wealth while others stay financially trapped and in debt? The key is wealth-friendly, upside-down thinking. Stick with all the old moneymaking rules and stay broke. Break them and get rich. This is the book that shows you how.We’ve all read about the college kid who made millions on a brainstorm, or the couple who made a fortune in real estate, or the guy in his thirties who waved good-bye to his boss and now lives on his investments. But until now, how they did it—the rules they followed or flouted, the tricks they stumbled on—have remained a mystery. That’s about to change. Whether you’ve been trying to get rich but haven’t quite made it yet, or just need the confidence to dream big, this is the book for you. As experienced as Shemin is at showing high-net-worth individuals how to get richer, his real love is helping self-described “financial disasters” earn millions. And he uses his own odds-defying story to illustrate the outside-the-box thinking that gets the job done. Here, you’ll learn how to:• set only one powerful success goal—and make it a big one• play while your money goes to work• stop building someone else’s business and start building your own• live and think like a millionaire while you’re becoming one• use the power and “smarts” of other Rich Idiots to help you join the Rich Idiot Club• add OPI (other people’s ideas), OPT (other people’s time), and OPE (other people’s experience) to do less and make more• tap into timeless secrets that unlock the energy and spiritual power of moneyLearn which three assets you must own to become a Rich Idiot and how to obtain them with little or no money of your own. Learn why Rich Idiots outearn almost all the so-called wealth experts and how you can, too. Above all, learn how doing just one thing a day will bring you to your big goal.In this book, the first to show you what it really takes to achieve financial abundance, Shemin illustrates in a fun, witty way how going against the grain is, in fact, the surest way to gain. Spend just a few pages with Robert and his Rich Idiot friends and you’ll be convinced that “if they could do it, I can do it.”From the Hardcover edition.

    Just like the previous books, this book inspires and induces a fist-pumping “I-can-do-it-too” moment from its readers. But this book goes a step further and answers the question: “Now what do I do next?” Dean Pax Lapid of the Entrepreneurs School of Asia, and self-help guru and motivational speaker Ping Sotto combine their vast experiences and share the formula to business success in this user-friendly workbook.

    With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

    Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping, " which include details on finding start-up funds-and mentors, avoiding or surviving every small-business pitfall, balancing work and home, and being successful in the bootstrap phase - and beyond.

    The author lays down tested methods of getting along with people. In simple, easy to read language, Les Giblin shows you How to: 1 Achieve your Goals. 2 Handle the human ego. 3 Create a good impression. 4 Communicate effectively. 5 Develop an attractive personality. 6 Convince others to see your point of view. LES GIBLIN was one of the pioneers of the personal development industry. His timeless message of making Skills with People the essential ability in your life, has transcended generations and taken new meaning in today’s world of impersonal communication. His books have sold millions of copies worldwide.

    From office buildings to shopping centers to apartment buildings, it helps you pick the right properties at the right time for the right price. Yes, there is a fun and easy way to break into commercial real estate, and this is it. This comprehensive handbook has it all. You'll learn how to find great properties, size up sellers, finance your investments, protect your assets, and increase your property's value. You'll discover the upsides and downsides of the various types of investments, learn the five biggest myths of commercial real estate investment, find out how to recession-proof your investment portfolio, and more. Discover how to:Get leads on commercial property investments Determine what a property is worth Find the right financing for you Handle inspections and fix problems Make big money in land development Manage your properties or hire a pro Exploit the tax advantages of commercial real estate Find out what offer a seller really-really wants Perform due diligence before you make a deal Raise capital by forming partnerships Investing in commercial property can make you rich in any economy. Get Commercial Real Estate For Dummies, and find out how.

     The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

    Told through the eyes of a fictional insider, this engaging story provides a detailed look at the hedge fund business in the late 1990s and through the first decade of the twenty-first century.A Tale From the Hedge Fund World chronicles the life of a poor boy who ends up amassing more wealth than he ever thought possible. From studying Wall Street charts while sitting on the sidelines of football practice to realizing how so much money can be made in a short period of time, this book provides a bird's eye view of the inner workings of Wall Street and what it takes to make it there.Puts the word of hedge funds in perspective and reveals the competitive and lucrative nature of this field Other titles by Biggs: Hedgehogging and Wealth, War & WisdomAlso describes the bursting of the mortgage bubble and the great financial crisis that followed No one knows more about the hedge fund world of the past twenty years than Barton Biggs. His new fable offers an entertaining look at this field and those who aspire to excel within it.

    Household Gold Explores the opportunity to convert household expenses into household income-and own your own life in the process.

    Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start. ...Until now.What if you could skip the startup phase and generate profitable revenue on day one?In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You'll learn how to: ● Buy an existing company rather than starting from scratch● Use ownership as a path to financial independence● Spend a fraction of the time raising capital● Find great brokers, generate your own "deal flow," and see new listings early● Uncover the best opportunities and biggest risks of any company● Navigate the acquisition process● Become a successful acquisition entrepreneur● And moreBuy Then Build is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.

    Thoroughly updated, this new edition includes numerous case studies of actual projects as well as small-scale examples that are ideal for anyone new to real estate development.

    MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand-new Distributor Joe. "Big Al" teaches Distributor Joe a very basic system to get to 100 distributors fast. Using just a few contacts and a very simple, rejection-free appointment and presentation system, Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor get his first network marketing distributor makes it easy to build deep. In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. You’ll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing. Every new person deserves instant success in MLM, so why not use this easy system to get them started fast? Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Al’s MLM Sponsoring Magic How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys. What a great way to start off a new distributor's career, with this easy-to-read book. Order your copy now!