It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    Our vision is blurred, rendering the map that previous generations followed unreadable. Our compass needles are spinning in circles, making navigation impossible. We are stuck in dense, dangerous woods, and our communities—the wives, children, friends, and colleagues we could be influencing—are suffering as a result.It can be tempting to give up and, like so many men today, simply exist, but take heart: Now is not the time for men to abandon our quest. We can discover the path to true masculinity—to an adventurous life of strength, purpose, and clarity.In The Dude’s Guide to Manhood, pastor, author and dude Darrin Patrick charts a course back toward real manliness, mapping out a vision to help men find significance and influence in today’s broken, mixed-message culture. Revealing his own frailties and missteps, Patrick doesn’t preach at you but walks with you on a journey toward healing and wholeness.Filled with timeless wisdom, accessible insights and practical guidance, The Dude’s Guide to Manhood issues an encouraging and doable call to all men, whatever your age or stage. We need not settle for wandering aimlessly through our days, wounded, weak, and passive. Instead, we can get back on the trail, embrace our gifts while facing our imperfections, and trust the God of new beginnings to lead us into all that we are destined to become: forgiven, connected, determined, teachable, content, heroic, and so much more.

    Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.

    FRIGHTENING. TRUE. It happens to all of us: You're minding your own business, when some idiot informs you that guns are evil, the Prius will save the planet, or the rich have to finally start paying their fair share of taxes. Just go away! you think to yourself -- but they only become more obnoxious. Your heart rate quickens. You start to sweat. You can't get away. Your only hope is...this book. Glenn Beck, author of the #1 New York Times bestsellers An Inconvenient Book and Glenn Beck's Common Sense, has stumbled upon the secret formula to winning arguments against people with big mouths but small minds: knowing the facts. And this book is full of them. The next time your Idiot Friends tell you how gun control prevents gun violence, you'll tell them all about England's handgun ban (see page 53). When they tell you that we should copy the UK's health-care system, you'll recount the horrifying facts you read on page 244. And the next time an idiot tells you that vegetable prices will skyrocket without illegal workers, you'll stop saying "no, they won't" and you'll start saying, "actually, eliminating all illegal labor will cause us to spend just $8 a year more on produce." (See page 139.) Idiots can't be identified through voting records, they can be found only by looking for people who hide behind stereotypes, embrace partisanship, and believe that bumper sticker slogans are a substitute for common sense. If you know someone who fits the bill, then Arguing with Idiots will help you silence them once and for all with the ultimate weapon: the truth.

    But first, we’ve got to stop living in fear of being judged for who we are.”Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough.In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.

    Why do French women always look inimitably stylish? How do they manage to sit in a café for a three-course lunch and a glass of wine...by themselves? What gives them the certainty that allows them to refuse anything-whether a man, a job, or a little black dress-that doesn't suit them perfectly?More than just a book on fashion, Entre Nous is about the essence of French living-its observations about French women and their ways will help you take the best of all pages from the French girl's book: the page that reveals how to really enjoy life."Ollivier spent a decade in France and learned a thing or two about how French women cultivate that sense of being easy in one's skin...(she) helps us bridge the cultural gap."- Seattle Times

    Complete with information on self-esteem; emotional, physical, and social development; discipline; eccentric behaviors; and making time for yourself in the midst of it all.

    If you're ready to make some serious changes around here, You Are a Badass will help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want, blast past your fears so you can take big exciting risks, figure out how to make some damn money already, learn to love yourself and others, set big goals and reach them - it will basically show you how to create a life you totally love, and how to create it now.By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.

    Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart. The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.From the Trade Paperback edition.

    Though the rules of civility have changed as the world has, David Coggins believes in the enduring importance of manners and a generous temperament even in the age of the iPhone. This timely book doesn’t tell you which fork to use or how to tie a bow tie. Rather, it reminds you of basic, respectful guidelines you may have forgotten or chosen to ignore. With essays, interviews and expert insight, Coggins makes the case for being the modern man who tips well, offers his seat, picks up the tab and who remembers to do what’s right even if it isn’t always rewarded.

    In ENOUGH, DAMMIT she goes one step further and challenges you to stop your self-sabotaging bad behavior—and start making your dreams come true. Yes, in 44 simple life lessons you can learn how to swap negative daily patterns that lead to unhappy life circumstances for positive daily patterns that will lead you to the good life. With a barefaced, tough-love attitude and bright, kinetic graphics, this irreverent self-help guide gives you the kick in the butt you need to dump fear, pain, worry, and regret, and pursue your Dream Quest. So, what are you waiting for? Quit your whining and say ENOUGH, DAMMIT! It’s time for you to finally make all your dreams come true.

    Weighed down by negativity? Are painful emotions keeping you from doing the things you love? Author and founder of WhatIsPersonalDevelopment.org Thibaut Meurisse wants to help you take back your life. Through his latest book, you

    The little seed in the Styrofoam cup offers a reminder about our own mortality and the delicate nature of life . . . a spider who catches (and loses) a full-grown woman in its web one fine morning teaches us about surviving catastrophe . . . the love story of Jean-Francois Pilatre and his hot-air balloon reminds us to be brave and unafraid to “fly” . . . life lessons hidden in the laundry pile . . . magical qualities found in a box of crayons . . . hide-and-seek vs. sardines—and how these games relate to the nature of God. All I Really Need to Know I Learned in Kindergarten is brimming with the very stuff of life and the significance found in the smallest details.

    You must do the thing which you think you cannot do.”—Eleanor Roosevelt. What are we afraid of and what can we do about it? Fear—of change, of intimacy, of loss, of the unknown—has become a corrosive influence in modern life, eroding our ability to think clearly. Exploited for power by politicians and for money by the media, it has become embedded in the way we think about our lives. Overcoming our fear, says Gordon Livingston, constitutes the most difficult struggle we face. Dr. Livingston, a psychiatrist, has increasingly found himself prescribing virtues like courage to his patients instead of tranquilizers or antidepressants. Here, he presents us with thirty truths that tell us all what we need to do to develop personal virtues in the face of societal and our own individual fears. And he does this with the crystalline prose and leavening wit that have made him an internationally bestselling author. As the celebrated novelist Mark Helprin has said of Dr. Livingston: “To read him is to trust him and to learn, for his life has been touched by fire, and his motives are absolutely pure.”