Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    This compact volume offers an integrated guide to the major grammatical concepts needed for writing and speaking Swedish.

    Abundantly illustrated and containing a wide variety of exercises, Genki is sure to bring vigor to your classroom! Though primarily meant for use in college-level classes, it is also a good guide for independent learners and is a nice resource book for teachers of Japanese. Genki's authors teach at Kansai Gaidai University, which hosts the largest number of North American students spending their junior year in Japan.

    * Easy to follow How To Crochet illustrations * Fun and simple projects to make * Learn a variety of crochet stitches and skills * Perfect for absolute beginners * Projects include hats, scarves, mittens, baby blankets, scented hearts, granny squares and more! This is the ONLY beginner's book you'll need to start to crochet today!!

    The examples use the language of real-life situations. This new edition also makes difficult topics, like the difference between mood and tense, even easier to understand. Numerous fill-in-the-blank and other exercises with delayed answers help cut down the time it takes readers to gain proficiency and confidence communicating in French.

    In Words and Rules, Steven Pinker explains the mysteries of language by examining a single construction from a dozen viewpoints, proposing that the essence of language is a mental dictionary of memorized words, and a mental grammar of creative rules.

    GET D!RTYNext time you’re traveling or just chattin’ in Spanish with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including:•Cool slang•Funny insults•Explicit sex terms•Raw swear wordsDirty Spanish teaches the casual expressions heard every day on the streets of Spain and Latin America:•What's up?¿Qué tal?•I'm wastedEstoy fumigado.•Your mom's a ten.Tu vieja es un cuero.•I gotta take a piss.Necesito mear.•I wanna nail that ass.Quiero clavar ese culo.•What a sunnuvabitch!¡Qué 'jueputa!•Goooooaaalll!¡Gooooooolllll!

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    Peterson comes a creative guide to language construction for sci-fi and fantasy fans, writers, game creators, and language lovers. Peterson offers a captivating overview of language creation, covering its history from Tolkien’s creations and Klingon to today’s thriving global community of conlangers. He provides the essential tools necessary for inventing and evolving new languages, using examples from a variety of languages including his own creations, punctuated with references to everything from Star Wars to Michael Jackson. Along the way, behind-the-scenes stories lift the curtain on how he built languages like Dothraki for HBO’s Game of Thrones and Shiväisith for Marvel’s Thor: The Dark World, and an included phrasebook will start fans speaking Peterson’s constructed languages. The Art of Language Invention is an inside look at a fascinating culture and an engaging entry into a flourishing art form—and it might be the most fun you’ll ever have with linguistics.

    Dorren calculates that to speak fluently with half of the world's 7.4 billion people in their mother tongues, you would need to know no fewer than twenty languages. He sets out to explore these top twenty world languages, which range from the familiar (French, Spanish) to the surprising (Malay, Javanese, Bengali). Babel whisks the reader on a delightful journey to every continent of the world, tracing how these world languages rose to greatness while others fell away and showing how speakers today handle the foibles of their mother tongues. Whether showcasing tongue-tying phonetics or elegant but complicated writing scripts, and mind-bending quirks of grammar, Babel vividly illustrates that mother tongues are like nations: each has its own customs and beliefs that seem as self-evident to those born into it as they are surprising to the outside world. Among many other things, Babel will teach you why modern Turks can't read books that are a mere 75 years old, what it means in practice for Russian and English to be relatives, and how Japanese developed separate "dialects" for men and women. Dorren lets you in on his personal trials and triumphs while studying Vietnamese in Hanoi, debunks ten widespread myths about Chinese characters, and discovers that Swahili became the lingua franca in a part of the world where people routinely speak three or more languages. Witty, fascinating and utterly compelling, Babel will change the way you look at and listen to the world and how it speaks.

    These self-teaching methods help you remember and write by harnessing the power of the imagination.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

    Included in this unique speedreading course are the most effective techniques for comprehension improvement, study, note taking, test taking and retention in school, work or pleasure materials. Rick Ostrov has spent years teaching, working with and researching the top speedreading programs from around the world. Throughout his more than 30 years of instructing and research, personally teaching thousands of professionals, students, educators and families, he has distilled the most effective techniques into his Power Reading course. Power Reading is totally different than any other program because it teaches you in your own material while you actually study or read for school, work or for your own enjoyment! The Power Reading course focuses on increasing comprehension and study and technical reading skills, as well as teaching people how to read faster. Emphasis is placed on understanding and being able to use information as well as speedreading. Included are the most up to date and effective techniques for study, note taking, test taking, presentation and retention. Power Reading, as thousands of successful students have discovered, is the most effective speedreading and comprehension course ever developed! "The Power Reading course is also available in a book and CD package edition (ISBN 0960170642) - please check "All Editions."

    The thirty-five chapters describe the life of a Roman family in the 2nd century A.D., and culminate in readings from classical poets and Donatus's Ars Grammatica, the standard Latin school text for a millenium. Each chapter is divided into two or three lectiones (lessons) of a couple pages each followed by a grammar section, Grammatica Latina, and three exercises or Pensa. Hans Ørberg's impeccable latinity, humorous stories, and the Peer Lauritzen illustrations make this work a classic. The book includes a table of inflections, a Roman calendar, and a word index, Index vocabulorum.

    This book is for those learning the Japanese language it is an Intermediate level book.