Book picks similar to
Marketing in the Groundswell by Charlene Li
business
marketing
social-media
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Merch by Amazon Blueprint: Six Figure T-Shirt Business In One Year With Amazon Merch
Passive Marketing - 2016
In the last year, he was able to take his brand new account from earning absolutely nothing to over 6 figures a year. His account now earns between 8 to 10 thousand a month as truly passive income as he practices exactly what is laid out in this Amazon Merch book. These results are not typical, but this book will go over the complete steps to setting up a profitable Merch by Amazon t-shirt business which you can use to sell your custom made artwork by printing it onto T-Shirts that are sold on the biggest market place in the world. *Who was this book written for?* This book is written for people who are looking to get their start selling their art (designs) on the internet with the print on demand service Merch by Amazon. There are also plenty of Amazon Merch tips and tricks for seasoned veterans to take their business to a new level. Every level of Merch by Amazon user will find something helpful from this blueprint. *Who this book is not for:* If you are looking to start an account and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results. If you are looking for shortcuts at the expense of others (copycats), this book is not for you. If you want to make an extra livable income stream for yourself or your family, you will have to work at it and put in the time and effort. *Topics covered in this book:* • Who Am I? • What Is Merch by Amazon? • Signing Up For An Account • Dashboard Walk Through • T-Shirt Niche Research • What You Need To Create Designs • Outsourcing Designs • Merch by Amazon T-Shirt Holidays • Leveraging Pinterest Marketing To Sell Your Merch Shirts • Merch by Amazon SEO Ultimate Guide • Selling Your T-Shirt Business • Wrapping It Up Each topic goes extremely in depth with exactly what you need to succeed. It goes over all the basics that you need to know how to use, as well as tools that will help you get an edge over the competition. Learn how to get started with Merch in the next hour or two. At the end you should have a clear idea of what it takes to build a profitable business, how to find niches that are hot and selling, and what you should be focusing your time on. This is the most comprehensive book on how to start and make money with Merch by Amazon which will hold your hand every step of the way.
A Social Strategy: How We Profit from Social Media
Mikołaj Jan Piskorski - 2014
Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg - 2012
Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
The Circle of Profit: How To Turn Your Passion Into $1 Million
Anik Singal - 2015
You don’t need any experience or any prior knowledge. Anik Singal takes you through the entire step-by-step process that he has perfected over the last 10 years! The process of turning your passion into $1 Million is broken down into 2 phases. The goal of this book is to have you turning profits as soon as possible. Many students of this book have reported seeing profits within the first week! The Circle of Profit is a cutting-edge approach that has simplified the process of launching your own digital publishing business. Using this system, you can turn your passion, hobby or professional expertise into a lifetime of profits! Your entire business will be centered around delivering content using specific tools available on the Internet. Phase 1: Building Your Audience & Creating Profit You will learn how to build an Email list of subscribers who quickly view you as a true expert in your chose topic. From there, you will learn how to write perfect Emails that help you build a strong relationship with your reader (even if you almost failed English in school). Last but not least, Anik Singal shows you exactly how to use your new subscribers to start generating fast profits right from your computer! Phase 2: Using Digital Products To Create $1 Million In this phase, Anik Singal guides you on the exact steps to take to create your own digital content product. You will then get a model to follow to market this product online. The entire model will show you how to automatically scale this business to generating your first $1 Million online! If you’re ready to really live the life of your dreams, this book is the perfect vehicle to get you there. The Circle of Profit has taken over a decade to come together, it’s already changed thousands of lives around the world!
Shoemaker: Reebok and the Untold Story of a Lancashire Family Who Changed the World
Joe Foster - 2020
Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film
Chariots of Fire
- as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film
Aliens
, where Sigourney Weaver wore a pair of Reebok Alien Stompers. Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.
How to Be a Star at Work: 9 Breakthrough Strategies You Need to Succeed
Robert E. Kelley - 1998
"Do you know what it takes to be a star at work? Robert Kelley has the answer." --Fast CompanySTARS ARE MADE, NOT BORN Find out what separates stars from average performers Learn how to be the top pick for the choice jobs Use nine star-performer strategies to become a member of the select "ten-for-one" club, with ten times the productivity of the average worker Find out how using the nine strategies enables you to out-perform people with supposedly better credentials New in this edition: special insights for women and members of minority groups
The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence
Daniel Harkavy - 2020
Good decisions lead to strong results, which in turn increase your influence. If you get these two things right, your leadership effectiveness improves. But as all leaders know, it's not that easy, especially in today's fast-paced, complex, and connected environment. To make the best decisions and have maximum impact, you need to see your business from seven perspectives: - current reality- long-term vision- strategic bets- the team- the customer- your role- the outsiderDrawing upon his 25 years of experience as a successful CEO and executive coach, and including conversations and thinking from more than 20 well-known business and organizational leaders, Daniel Harkavy unpacks a proven framework you can implement for immediate results in your organization's culture and performance. If you're looking to improve your leadership, this book will give you a straightforward framework to do so.
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
Fred Reichheld - 2011
Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:� Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success� Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers� Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their businessPractical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
Simon Middleton - 2010
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Noam Wasserman - 2011
Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.