Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

    Unlikely Friendships tells one story after another of animals who, with nothing else in common, bond in the most unexpected ways and thrive on the warmth, closeness, and trust that come with being true friends.Imagine a predator cuddling its prey. Or a bird befriending a mammal. Or a fish poking its nose out of the water to nuzzle a dog. Or a massive gorilla - the one named Koko, famous for her ability to communicate in sign language - embracing a tiny kitten.Science writer Jennifer S. Holland narrates each story, and also offers insights into these relationships. Sometimes there are plausible scientific explanations: an orphan seeking comfort from an older animal; an adult yearning for a younger creature to nurture. Consider the lioness who befriended and protected a baby oryx - unexpected, but not inexplicable. Sometimes a friendship is about need, as in the case of the blind Lab and her "seeing-eye" cat. B ut sometimes it's just a lovely mystery. How else can one explain the story of Owen the hippo and Mzee the tortoise, two notoriously surly creatures who became bosom buddies?Each story reveals the true power of friendship and, to some degree, the many forms of "love" that seem to exist in the animal kingdom. Yes, scientists might scoff at that notion, but readers may feel a little differently about the world after they finish this book.

    This playful and thoroughly researched handbook examines the key styles and subcultures past and present: sailor-suited gangsters, Pippi Longstockings risen from the dead, girls in blackface, teens sporting giant hamster costumes, and more. Each fashion profile is packed with photos and illustrations, history, ideal boyfriends, and must-have items. Also included are a gatefold evolutionary fashion chart, resources, and makeup tips. At last, an in-depth guide to what the girls are wearingand why on earth they're wearing it.

    Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.

    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    The book teaches the basic methods for defining, planning, and tracking a project, as well as techniques for leading and building strong project teams.This new edition includes: Downloadable, customizable project management formsStudy aids for passing the popular Project Management Professional certification examGuidelines for building high-performance project teamsNew examples of project management at work in the 21st centuryEric Verzuh (Seattle, WA) is certified by the Project Management Institute and is President of The Versatile Company, which delivers project management training and consulting services to such companies as Adobe Systems, Inc., GE, Lockheed Martin, Nordstrom, and the United States Postal Service. He is also the author of The Portable MBA in Project Management (0-471-26899-2), from Wiley.

    This book presents guidance on how to set-up, organise, control, and deliver projects on time, within budget and to the right quality. It is applicable to projects in both IT and non-IT environments.

    Drawing on her hugely popular lecture courses at Yale and Harvard over the past thirty years, Marjorie Garber offers passionate and revealing readings of the plays in chronological sequence, from The Two Gentlemen of Verona to The Two Noble Kinsmen. Supremely readable and engaging, and complete with a comprehensive introduction to Shakespeare's life and times and an extensive bibliography, this magisterial work is an ever-replenishing fount of insight on the most celebrated writer of all time.

    You’ll learn how to:• Stay in control under pressure• Defuse anger and hostility• Find out what the other side really wants• Counter dirty tricks• Use power to bring the other side back to the table• Reach agreements that satisfies both sides' needsGetting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!

    For an entire year, otherwise clear-thinking members of the most affluent, over-educated, information-drenched generation in American history fell prey to the most expensive, hi-tech, laser-focused marketing assault in presidential campaign history. Twitter messages were machine-gunned to cell phones at mach speed. Facebook and MySpace groups spread across the Internet like digital fire. YouTube videos featuring celebrities ricocheted across the globe and into college students’ in-boxes with devastating regularity. All the while, the mega-money-raising engine whirred like a slot machine stuck on jackpot. The result: an unthinking mass of young voters marched forward to elect the most radical and untested president in U.S. history. Recognized as one of the country’s top young conservative activists by Human Events, Jason Mattera created an internet sensation with ambush video interviews that exposed clueless young liberals and cunning Democratic officials. Now he reveals the jaw-dropping lengths Barack Obama and his allies in Hollywood, Washington, and Academia went to in order to transform a legion of iPod-listening, MTV-watching followers into a winning coalition that threatens to become a long-lasting political realignment. Obama Zombies uncovers the true, behind-the-scenes story of the methods and tactics the Obama campaign unleashed on youth culture. Through personal interviews and meticulous original research, Mattera explains why conservatism’s future rests upon jolting the young masses from their slumber, yanking out their earphones, and sparking a countercultural conservative battle against the rise of the ignorant Left. The lesson from 2008 is crystal clear: When true conservatives run away, Obama zombies come out to play.

    An enormously popular series among genre fans in North America, Doctor Who encompasses horror, science fiction, comedy, action, and historical adventure and is loved for its uniquely British wit and clever scripting. It's no wonder the series' hero, monsters, and even its theme song are pop culture icons. In Who Is The Doctor, experts Graeme Burk and Robert Smith? bring insights into all facets of Doctor Who's triumphant return to television from the history of Daleks, Cybermen, and the eight classic series Doctors, to a guide to every episode of the new series. Covering the six seasons of the new series, this is the essential companion for the most avid fan as well as the more casual viewer. Allons-y!

    In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    Alex Danchev, with brisk intellect, rich documentation, and eighty color illustrations, tells the story of an artist who, during his lifetime, was considered a madman, a barbarian, and a revolutionary. Beginning with the restless teenager from Aix, Danchev carries us through the trials of a painter who believed that art must be an expression of temperament but who was tormented by self-doubt; whose work sold to no one outside his immediate circle until late into his thirties; who fiercely maintained the revolutionary belief that "to paint from nature is not to copy an object; it is to represent its sensations." And Danchev shows us how the implications of this belief became the obsession of many other artists and writers, from Matisse to Samuel Beckett. The book delivers not only the fascinating life of this visionary artist and remarkable man but a complete assessment of his ongoing influence in the artistic imagination of our own time.