It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

     For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last. Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus- aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

    Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas, the benefits and drawbacks of their use, functions that can and cannot handle array calculations, and array constants and functions. Among the practical applications surveyed include how to extract data from tables and unique lists, how to get results that match any criteria, and how to utilize various methods for unique counts. This book contains 529 screen shots.

    "Addiction by Design" takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two."Addiction by Design" is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

    They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

    When she left New York on her final voyage, she sailed from the New World to the Old; yet an encounter with the machinery of the New World, in the form of a primitive German U-Boat, sent her – and her gilded passengers – to their tragic deaths and opened up a new era of indiscriminate warfare.A hundred years after her sinking, Lusitania remains an evocative ship of mystery. Was she carrying munitions that exploded? Did Winston Churchill engineer a conspiracy that doomed the liner? Lost amid these tangled skeins is the romantic, vibrant, and finally heartrending tale of the passengers who sailed aboard her. Lives, relationships, and marriages ended in the icy waters off the Irish Sea; those who survived were left haunted and plagued with guilt. Now, authors Greg King and Penny Wilson resurrect this lost, glittering world to show the golden age of travel and illuminate the most prominent of Lusitania's passengers. Rarely was an era so glamorous; rarely was a ship so magnificent; and rarely was the human element of tragedy so quickly lost to diplomatic maneuvers and militaristic threats.

    . . an officer who refuses to hide the truth. . . a courtroom confrontation with far-reaching implications . . . The Perfect Storm meets A Civil Action in a gripping account of one of the most significant shipwrecks of the twentieth century. In 1983 the Marine Electric, a “reconditioned” World War II vessel, was on a routine voyage thirty miles off the East Coast of the United States when disaster struck. As the old coal carrier sank, chief mate Bob Cusick watched his crew–his friends and colleagues–succumb to the frigid forty-foot waves and subzero winds of the Atlantic. Of the thirty-four men aboard, Cusick was one of only three to survive. And he soon found himself facing the most critical decision of his life: whether to stand by the Merchant Marine officers’ unspoken code of silence, or to tell the truth about why his crew and hundreds of other lives had been unnecessarily sacrificed at sea. Like many other ships used by the Merchant Marine, the Marine Transport Line's Marine Electric was very old and made of “dirty steel” (steel with excess sulfur content). Many of these vessels were in terrible condition and broke down frequently. Yet the government persistently turned a blind eye to the potential dangers, convinced that the economic return on keeping these ships was worth the risk. Cusick chose to blow the whistle.Until the Sea Shall Free Them re-creates in compelling detail the wreck of the Marine Electric and the legal drama that unfolded in its wake. With breathtaking immediacy, Robert Frump, who covered the story for the Philadelphia Inquirer, describes the desperate battle waged by the crew against the forces of nature. Frump also brings to life Cusick's internal struggle. He knew what happened to those who spoke out against the system, knew that he too might be stripped of his license and prosecuted for "losing his ship," yet he forged ahead. In a bitter lawsuit with owners of the ship, Cusick emerged victorious. His expose of government inaction led to vital reforms in the laws regarding the safety of ships; his courageous stand places him among the unsung heroes of our time.From the Hardcover edition.

    In the mid-nineteenth century, communication between the United States and Europe -- the center of world affairs -- was only as quick as the fastest ship could cross the Atlantic, making the United States isolated and vulnerable.But in 1866, the Old and New Worlds were united by the successful laying of a cable across the Atlantic. John Steele Gordon's book chronicles this extraordinary achievement -- the brainchild of American businessman Cyrus Field and one of the greatest engineering feats of the nineteenth century. An epic struggle, it required a decade of effort, numerous failed attempts, millions of dollars in capital, a near disaster at sea, the overcoming of seemingly insurmountable technological problems, and uncommon physical, financial, and intellectual courage. Bringing to life an overlooked story in the annals of technology, John Steele Gordon sheds fascinating new light on this American saga that literally changed the world.

    Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson's portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

    The ship, its hundreds of shipping containers, and its entire crew plummeted to the bottom of the ocean, three miles down. It was the greatest seagoing US merchant marine shipping disaster since World War II. The massive ship had a seasoned crew, state-of-the-art navigation equipment, and advance warning of the storm. It seemed incomprehensible that such a ship could sink so suddenly. How, in this day and age, could something like this happen? Relying on Coast Guard inquest hearings, as well as on numerous interviews, George Michelsen Foy brings us “the most insightful exploration of this unthinkable disaster” (Outside), a story that lasts only a few days, but which grows almost intolerably suspenseful as deep-rooted flaws leading to the disaster inexorably link together and worsen. We see captain, engineers, and crew fight for their lives, and hear their actual words (as recorded on the ship’s black box) while the hurricane relentlessly tightens its noose around the ship. We watch, minute by minute, all that is happening on board—the ship’s mysterious tilt to one side, worried calls to the engine room, ship-to-shore reports, the courage of the men and women as they fight to survive, and the berserk ocean’s savage consumption of the massive hull. And through it all, the pain and ultimate resilience of the families of El Faro’s crew. Now with a new afterword, this “tour de force of nautical expertise” (Ocean Navigator) is a masterwork of stunning power.

    Putting people into places and situations unprecedented in history is stirred the imagination while the human experience was expanding and redefining. Yet, space exploration compels humans to confront a hostile environment of cosmic radiations, radical changes in the gravity and magnetic fields, as well as social isolation. Therefore, any space traveller is submitted to relevant health-related threats. In the twenty-first century, human space flight is poised to continue, but it will enjoy the ongoing developments in science and technology. It will become more networked, more global, and more oriented toward primary goals. A novel international human space flight policy could help achieve these objectives by clarifying the rationale, the ethics of acceptable risk, the role of remote presence, and the need for balance between funding and ambition to justify the risk of human lives. In order to address such a challenge, a preliminary careful survey of the available scientific data is mandatory to set forth adequate countermeasures. Envisaged solutions should provide a sound and technically feasible approach for counteracting microgravity and cosmic rays effects, which represent the main health risk for space crews. This objective must necessarily be sustained by national/international space agencies, which would coordinate their common efforts into a defined international spaceflight program.

    Left fatherless at age eight, with a penniless mother and five siblings, Pellew fought his way from the very bottom of the navy to fleet command. Victories and eye-catching feats won him a public following. Yet he had a gift for antagonizing his better-born peers, and he made powerful enemies. Redemption came with his last command, when he set off to do battle with the Barbary States and free thousands of European slaves. Opinion held this to be an impossible mission, and Pellew himself, leading from the front in the style of his contemporary Nelson, did not expect to survive. Pellew’s humanity, fondness for subordinates, and blind love for his family, and the warmth and intimacy of his letters, make him a hugely engaging figure. Stephen Taylor gives him at last the biography he deserves.

    If you’re a musician or a hobbyist with experience in building electronic projects from kits or schematics, this do-it-yourself guide will walk you through the parts and schematics you need, and how to tailor them for your needs. Author Ray Wilson shares his decades of experience in synth-DIY, including the popular Music From Outer Space (MFOS) website and analog synth community.At the end of the book, you’ll apply everything you’ve learned by building an analog synthesizer, using the MFOS Noise Toaster kit. You’ll also learn what it takes to create synth-DIY electronic music studio. Get started in the fun and engaging hobby of synth-DIY without delay.With this book, you’ll learn:The differences between analog and digital synthesizersAnalog synthesizer building blocks, including VCOs, VCFs, VCAs, and LFOsHow to tool up for synth-DIY, including electronic instruments and suggestions for home-made equipmentFoundational circuits for amplification, biasing, and signal mixingHow to work with the MFOS Noise Toaster kitSetting up a synth-DIY electronic music studio on a budget

    A former executive at the WordPerfect Corporation details the company's rise in the computer industry and what compelled him to leave after ten years as a driving force in the company.

    Based on research in the USA, Asia, Latin America, and Europe, it aims to formulate a systematic theory of the information society which takes account of the fundamental effects of information technology on the contemporary world.