The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    Complete with exclusive photos and stories from his childhood as well as lots of behind-the-scenes fun, Austin's first official book will give you the glimpse into his life you can't get by following him on Twitter. Mahomies, this book is for you!

    It gives a clear and authoritative guide to the general framework of network analysis, explaining the basic concepts, technical measures and reviewing the available computer programs.The book outlines both the theoretical basis of network analysis and the key techniques for using it as a research tool. Building upon definitions of points, lines and paths, John Scott demonstrates their use in clarifying such measures as density, fragmentation and centralization. He identifies the various cliques, components and circles into which networks are formed, and outlines

    With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective.The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media.Learn how to apply the tidy text format to NLPUse sentiment analysis to mine the emotional content of textIdentify a document's most important terms with frequency measurementsExplore relationships and connections between words with the ggraph and widyr packagesConvert back and forth between R's tidy and non-tidy text formatsUse topic modeling to classify document collections into natural groupsExamine case studies that compare Twitter archives, dig into NASA metadata, and analyze thousands of Usenet messages

    This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.

    New languages, new frameworks, new ways of doing things - a constant struggle just to stay current in the industry. This left no time to learn the foundational concepts and skills that come with a degree in Computer Science.

    No matter how Archie came into her life, or the fact he's a little different from other children, he is precious and loved. He is hers, after all. Especially because she’s never told anyone who the father of her son is.So when Dawn’s twin brother David and his wife Rebekah are struggling to have their own child, Dawn agrees to become their surrogate, as it is the one thing she can do to help.However, creating the perfect family doesn’t always go to plan and when Dawn realises just how much her nephew needs his mother, she begins to wonder if the time has finally come to confront the past she has kept secret for so long.From the author of Waiting for You comes a story of friendship, motherhood and hope.What reviewers are saying about ‘All That is Left of Us’‘a truly mesmerising read’ - Vikbat‘A beautiful book jam packed with emotions.’ - Jessica (Goodreads)‘I can't use enough words to say how much I loved this book.’ - Sylvia (Goodreads)

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    

    Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books, "Brand Leadership" will be essential reading for line executives and brand managers in market-driven firms worldwide.

    This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.

    In order to enable students to apply the basics of data modeling to real models, the book addresses the realities of developing systems in real-world situations by assessing the merits of a variety of possible solutions as well as using language and diagramming methods that represent industry practice.This revised edition has been given significantly expanded coverage and reorganized for greater reader comprehension even as it retains its distinctive hallmarks of readability and usefulness. Beginning with the basics, the book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management. It includes an entirely new section discussing the development of logical and physical modeling, along with new material describing a powerful technique for model verification. It also provides an excellent resource for additional lectures and exercises.This text is the ideal reference for data modelers, data architects, database designers, DBAs, and systems analysts, as well as undergraduate and graduate-level students looking for a real-world perspective.

    This guide offers a friendly way to master Node fundamentals with clear and concise information you can use right away.Built on Google’s V8 JavaScript engine, Node offers high performance and easy scalability for server-side applications. Learning Node walks you through the differences and parallels between client-side and server-side programming, with practical examples of programming and deployment.* Quickly learn how to install and deploy Node* Understand how to use Node and related components to build sites and applications efficiently* Manage Node modules with npm* Create pages easily with template systems* Apply client-side skills, tools, and techniques on the server* Maintain a connection between browser and server with web sockets

     The landmark bestseller Think and Grow Rich established Napoleon Hill as one of the world's most revered and trusted authorities on personal development. Now, in this rare collection of original recordings, Hill shares the success secrets he learned from the achievers who influenced him -- Carnegie, Edison, Ford and the other legendary leaders of the early 20th century -- and the common set of universal principles that Hill discovered at the root of their success. The proven wisdom of these timeless principles, revealed in this remarkable program, offer a road map to achievement that will help you: * Unleash the power of positive thinking * Gain an unflinching belief in yourself and your ideas * Motivate others with your enthusiasm and faith * Develop mental skills needed to transform your ideas into realized accomplishments You don't need to forge the path to success on your own; with The Science of Personal Achievement, the master will show you the way!