We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    The best way to lose weight is by developing a style of eating you can live with, because it’s flexible and probably unique to you. But often that’s easier said than done.You’ve no doubt tried some different things already. Maybe you’ve been advised to eat only when hungry and stop when full; to overeat your favourite foods so you’d learn to get over them; to find the right kind or combination of carbs, proteins and fats, or micronutrients; to deal with your emotions in order to stop wanting to eat so much.None of this takes into account what happens in your brain when your natural, survival drive to eat (and eat and eat) becomes activated. The purpose of this drive is to get you through the next famine, but in these times of plenty it’s a disaster. In the face of this, nutritional advice may not make much of a difference. You can know what’s healthy, but find it impossible to stick to for long enough.Do you feel hungry after a meal, no matter what was in it? Do you lose weight only to yo-yo back again? Do you think about food too much of the time? Would you like to stop dieting and eat ‘like a normal person’?<b>DITCHING DIETS</b> explains how to stop eating so much by thinking in a way that’s the opposite of dieting. The opposite because it’s the dieting mindset – especially the prohibitions - that contribute to the problem in the first place.You will discover how to eat in ways you truly want to live with, rather than ways you later regret; how to eat less without following any rules, either your own or those taken on from others; how to develop the motivation to make changes, and stay in touch with that motivation long term.You will learn how to eliminate:• persistent cravings and obsession with food• feeling deprived, miserable or irritable when you don’t overeat• an all-or-nothing relationship with food• rebellious overeating and bingeing.<b>DITCHING DIETS</b> will give you control around food so that you can lose weight – and maintain that weight loss in the longer term. This is about how to make a shift in your thinking about food that will last, and once you’ve made that shift there will be no need to diet again.<b>DITCHING DIETS</b> is easy to read, with thought-provoking and practical advice that the author has taught in seminars for many years. Not a book on nutrition, this is a common sense, gimmick-free approach that enables you to overcome your attraction to all that food you don’t really need. <i>“Her way of achieving a healthy lifestyle and junking diets for ever has to be the only way forward in my life.” </i>ELLE<i>“I can sense the shift in my thought process and I am no longer grazing from the fridge all night.” </i>The Daily Telegraph<i>“I am eating healthier food and less of it. What I like most is the idea of never going on a diet again.” </i>The Independent<b>A NOTE FROM THE AUTHOR</b>Many years ago I signed up for a liquid diet programme, and the day I was to begin I woke up with a strong desire for a large, fried, English breakfast. The thing was, I didn’t ever eat breakfasts like that at that time.

    --Craig Claiborne "If I could only have one book on sausage making this would be the one." -- squidoo.com Great Sausage Recipes and Meat Curing is the most comprehensive book available on sausage making and meat curing and has sold more than 500,000 copies worldwide. It is easily understood, contains a wide variety of recipes, and is very effective in helping solve common problems. It is written by a man who learned the art of sausage making and meat curing at a very young age and who made a living smoking and curing meats.Curing and smoking meat using natural and synthetic casingsSelecting and storing meat and choosing other ingredients Fresh Italian Sausage, Dried Beef, Andouille Sausage, Kippered Salmon

    You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

    

    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

    Author Armin Brott devotes a chapter to every three months of the second and third years. In each chapter, Brott charts the physical, intellectual, verbal, and emotional changes the child is going through and examines the emotional and psychological developments the father may be experiencing. He discusses issues that may develop between fathers and their partners as well as matters that involve the whole family. In addition, each chapter contains a section called “You and Your Child,” in which activities and issues appropriate to the given age are discussed.New topics in this revised and expanded edition cover the latest research on child development, including brain growth. There is more advice for dads who are older, single, or in the military; fathers of preemies and multiples; stepfathers; and stay-at-home dads. This new edition adds information on a wide range of subjects, from helping a child grieve over the loss of a relative or a pet to health and safety issues to care of special-needs children.Incorporating the author’s and other fathers’ personal experiences, as well as the advice of top researchers in the field, and illustrated throughout with delightful New Yorker-style cartoons underscoring the universality of the joys and woes of parenting, Fathering Your Toddler is an essential sourcebook for every dad. It’s certain to give every mom helpful insights as well."

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    Many written by monks, and some written by hippies and spiritual gurus. But how many are written by an ordinary dude? Someone who is just like you: someone who has a day job, whose preferred outfit is jeans and a t-shirt, and enjoys knocking back a few beers on Friday night? I'm as ordinary as they come. The only difference...I've been meditating for over 13 years. And I want to show you how you can too—in a straightforward language that any ordinary dude or dudette can understand. Over a decade of practice, meditation has transformed my life, bringing more peace, calm and clarity into it than I could have ever imagined when I started at the age of 19. And now I want to share how meditation can do the same for you.

    While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

    

    Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you’ll be making bath bombs in an afternoon. You’re in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!

    New chapters cover how to build a personal carb count database, carb counting for insulin pump users, a whole week of meal plans, and much more.

    The exciting pieces come from an international array of artists, each with a unique perspective. The stylishly varied collection has a little bit of everything: the cups range from handbuilt to wheel-thrown, practical to sculptural, round to square. Benjamin Schulman's "Stacked Teacup Set" takes a strictly functional approach, while Heather O'Brien's "Dessert Cups on Stand" focuses on aesthetic form rather than usefulness. Annette Gates' "Espresso Shot Cups with Rubies" has a surface design of simple abstract lines and dots of glaze and jewels. Some are whimsical, others starkly conceptual. Every one is a treat for the eye.