This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.Discover the motivational framework game designers use to segment and engage consumersUnderstand core game mechanics such as points, badges, levels, challenges, and leaderboardsEngage your consumers with reward structures, positive reinforcement, and feedback loopsCombine game mechanics with social interaction for activities such as collecting, gifting, heroism, and statusDive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and ZyngaGet the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." —Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups

    In Domain-Specific Languages , noted software development expert Martin Fowler first provides the information software professionals need to decide if and when to utilize DSLs. Then, where DSLs prove suitable, Fowler presents effective techniques for building them, and guides software engineers in choosing the right approaches for their applications. This book's techniques may be utilized with most modern object-oriented languages; the author provides numerous examples in Java and C#, as well as selected examples in Ruby. Wherever possible, chapters are organized to be self-standing, and most reference topics are presented in a familiar patterns format. Armed with this wide-ranging book, developers will have the knowledge they need to make important decisions about DSLs--and, where appropriate, gain the significant technical and business benefits they offer. The topics covered include: - How DSLs compare to frameworks and libraries, and when those alternatives are sufficient - Using parsers and parser generators, and parsing external DSLs - Understanding, comparing, and choosing DSL language constructs - Determining whether to use code generation, and comparing code generation strategies - Previewing new language workbench tools for creating DSLs

    It's possible to see the results of great management, but it's not easy to see how managers achieve those results. Great management happens in one-on-one meetings and with other managers---all in private. It's hard to learn management by example when you can't see it.You can learn to be a better manager---even a great manager---with this guide. You'll follow along as Sam, a manager just brought on board, learns the ropes and deals with his new team over the course of his first eight weeks on the job. From scheduling and managing resources to helping team members grow and prosper, you'll be there as Sam makes it happen. You'll find powerful tips covering:Delegating effectively Using feedback and goal-setting Developing influence Handling one-on-one meetings Coaching and mentoring Deciding what work to do---and what not to do ...and more. Full of tips and practical advice on the most important aspects of management, this is one of those books that can make a lasting and immediate impact on your career.

    It's friendly, accessible, and reliable -- all qualities that apply to its official guidebook, too. This book captures the welcoming feel of the Ubuntu community, inviting you to get involved both as user and participant. But it also covers all the techniques you need to succeed happily with Ubuntu: from installation and configuration to "office applications," CD burning to instant messaging, networking to troubleshooting. There are plenty of specific answers: how to make Ubuntu run faster on older computers; better coexistence with Windows; fixes for balky microphones and scroll-wheel mice; tips for recovering lost system passwords, and much more. You'll even find chapters on Kubuntu (Ubuntu preconfigured with the KDE graphical user interface) and Edubuntu (Ubuntu optimized for schools). Plus, instant gratification: This book's DVD contains the full 7.0.4 "Feisty Fawn" distribution. Bill Camarda, from the October 2007 href="http://www.barnesandnoble.com/newslet... Only

    The information presented in this guide was taken from the book Real Havana: Explore Cuba Like A Local And Save Money. This book is available at most online book retailers. It offers a complete description of all the information presented below.In this mini-guide you will learn about:● Dozens of facts and tips on Cuban Culture and daily life.● Money saving tips on Cuban cuisine and dining.● Common restaurant scams in Havana.● Facts about buying alcohol, cigars and shopping in general.● Important tips on using taxis, public transportation and rental cars.● Info on biking in Havana● Booking a cheap apartment in Havana (casa particular)Plus, this updated 2016 edition includes a special Trinidad City Guide. Trinidad is one of the most beautiful towns in Cuba and one of the most popular excursion destinations for travelers. Learn how to explore this wonderful UNESCO World Heritage site for yourself, on your next trip to Cuba.BONUS: As a bonus, this mini-guide also includes the Top Ten Cuba Tip List! It’s packed with the most important information that any traveler must know about Cuba and Havana, in order to maximize their fun, save money and avoid any hassles.The Real Havana guide has all that information and much more. It has been described by industry professionals as being the #1 travel guide for information about Cuban culture. That’s why it is a bestseller and has been a trusted resource to over 200 000 travelers since 2010.About Full Compass GuidesFull Compass Guides are aimed at travelers who want to understand local customs and culture so that they can experience destinations like a local. Unlike regular tourist guides, Full Compass guides are not a list of attractions popular with tourists, and boring restaurant and hotel reviews that are obsolete the moment they are published. With our guides, you get succinct, useful information about the culture, people and geography of your destination so you have the tools and the confidence to explore on your own, experience everything that your destination has to offer, and save money.Our guides are written by experienced travelers who have intimate knowledge of both the location and the culture of the destination. They give you the exact information you need in order to make the most of your travel time. With a Full Compass guide, you will be a knowledgeable explorer, rather than just another flash-happy tourist.

    The key, as the authors show, is to integrate regularly and often using continuous integration (CI) practices and techniques. The authors first examine the concept of CI and its practices from the ground up and then move on to explore other effective processes performed by CI systems, such as database integration, testing, inspection, deployment, and feedback. Through more than forty CI-related practices using application examples in different languages, readers learn that CI leads to more rapid software development, produces deployable software at every step in the development lifecycle, and reduces the time between defect introduction and detection, saving time and lowering costs. With successful implementation of CI, developers reduce risks and repetitive manual processes, and teams receive better project visibility. The book covers How to make integration a "non-event" on your software development projects How to reduce the amount of repetitive processes you perform when building your software Practices and techniques for using CI effectively with your teams Reducing the risks of late defect discovery, low-quality software, lack of visibility, and lack of deployable software Assessments of different CI servers and related tools on the market The book's companion Web site, www.integratebutton.com, provides updates and code examples

    You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design.Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read.Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here.How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written.However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions.But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.

    Book content includes:Getting started with MVC 3, including a rundown of the new project dialog, directory structure and an introduction to NuGet (PowerShell inside Visual Studio 2010)Controllers and Actions View and ViewModelsModels and Databases, including using NuGet to install Entity Framework Code FirstForms and HTML HelpersValidation and Data AnnotationsMembership, Authorization and SecurityAjaxRouting, including routing to Http HandlersNuGet, including using it from the Dialog 'and Package Console, creating a package, custom PowerShell actions and running from both a local repository and the WebDependency InjectionUnit testingExtending ASP.NET MVC with filters and Extensibility pointsWhat's new in MVC 3

    A dirty little secret assembly language programmers rarely admit to, however, is that what you really need to learn is machine organization, not assembly language programming. Write Great Code Vol I, the first in a series from assembly language expert Randall Hyde, dives right into machine organization without the extra overhead of learning assembly language programming at the same time. And since Write Great Code Vol I concentrates on the machine organization, not assembly language, the reader will learn in greater depth those subjects that are language-independent and of concern to a high level language programmer. Write Great Code Vol I will help programmers make wiser choices with respect to programming statements and data types when writing software, no matter which language they use.

    It is also a practical, modern introduction to scientific computing in Python, tailored for data-intensive applications. This is a book about the parts of the Python language and libraries you'll need to effectively solve a broad set of data analysis problems. This book is not an exposition on analytical methods using Python as the implementation language.Written by Wes McKinney, the main author of the pandas library, this hands-on book is packed with practical cases studies. It's ideal for analysts new to Python and for Python programmers new to scientific computing.Use the IPython interactive shell as your primary development environmentLearn basic and advanced NumPy (Numerical Python) featuresGet started with data analysis tools in the pandas libraryUse high-performance tools to load, clean, transform, merge, and reshape dataCreate scatter plots and static or interactive visualizations with matplotlibApply the pandas groupby facility to slice, dice, and summarize datasetsMeasure data by points in time, whether it's specific instances, fixed periods, or intervalsLearn how to solve problems in web analytics, social sciences, finance, and economics, through detailed examples

    This causes real problems for everyday users who need to make sense of all the information available, and for software engineers who want to make their text-based applications more useful and user-friendly. Whether building a search engine for a corporate website, automatically organizing email, or extracting important nuggets of information from the news, dealing with unstructured text can be daunting.Taming Text is a hands-on, example-driven guide to working with unstructured text in the context of real-world applications. It explores how to automatically organize text, using approaches such as full-text search, proper name recognition, clustering, tagging, information extraction, and summarization. This book gives examples illustrating each of these topics, as well as the foundations upon which they are built.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and theme development. What is covered in this book?WordPress as a Content Management System Hosting Options Installing WordPress Files Database Configuration Dashboard Widgets Customizing the Dashboard Creating and Managing Content Categorizing Your Content Working with Media Comments and Discussion Working with Users Managing, Adding, Upgrading, and Using the Theme Editor Working with Widgets Adding and Managing New Plugins Configuring WordPress Exploring the Code Configuring Key Files wp-config.php file Advanced wp-config Options What's in the Core? WordPress Codex and Resources Understanding and customizing the Loop Building A Custom Query Complex Database Operations Dealing With Errors Direct Database Manipulation Building Your Own Taxonomies Plugin Packaging Create a Dashboard Widget Creating a Plugin Example Publish to the Plugin Directory Installing a Theme Creating Your Own Theme How and When to Use Custom Page Templates How to Use Custom Page Templates Pushing Content from WordPress to Other Sites Usability and Usability Testing Getting Your Site Found How Web Standards Get Your Data Discovered Load Balancing Your WordPress Site Securing Your WordPress Site Using WordPress in the Enterprise Is WordPress Right for Your Enterprise? and much more!

    Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

    This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships.If you're a newcomer to both search and distributed systems, you'll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you'll follow a problem-based approach to learn why, when, and how to use Elasticsearch features.Understand how Elasticsearch interprets data in your documentsIndex and query your data to take advantage of search concepts such as relevance and word proximityHandle human language through the effective use of analyzers and queriesSummarize and group data to show overall trends, with aggregations and analyticsUse geo-points and geo-shapes--Elasticsearch's approaches to geolocationModel your data to take advantage of Elasticsearch's horizontal scalabilityLearn how to configure and monitor your cluster in production

    Database performance has become a major headache, and most IT departments believe that developers should provide simple SQL code to solve immediate problems and let DBAs tune any bad SQL later.In The Art of SQL, author and SQL expert Stephane Faroult argues that this safe approach only leads to disaster. His insightful book, named after Art of War by Sun Tzu, contends that writing quick inefficient code is sweeping the dirt under the rug. SQL code may run for 5 to 10 years, surviving several major releases of the database management system and on several generations of hardware. The code must be fast and sound from the start, and that requires a firm understanding of SQL and relational theory.The Art of SQL offers best practices that teach experienced SQL users to focus on strategy rather than specifics. Faroult's approach takes a page from Sun Tzu's classic treatise by viewing database design as a military campaign. You need knowledge, skills, and talent. Talent can't be taught, but every strategist from Sun Tzu to modern-day generals believed that it can be nurtured through the experience of others. They passed on their experience acquired in the field through basic principles that served as guiding stars amid the sound and fury of battle. This is what Faroult does with SQL.Like a successful battle plan, good architectural choices are based on contingencies. What if the volume of this or that table increases unexpectedly? What if, following a merger, the number of users doubles? What if you want to keep several years of data online? Faroult's way of looking at SQL performance may be unconventional and unique, but he's deadly serious about writing good SQL and using SQL well. The Art of SQL is not a cookbook, listing problems and giving recipes. The aim is to get you-and your manager-to raise good questions.