Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    The authors offer documentary evidence to support their conclusion that under capitalism the workers, despite long hours and other hardships of factory life, were better off financially, had more opportunities, and led a better life than had been the case before the Industrial Revolution.

    They offer a complete history of the Colonial period ofAmerican history, a period lost to students today, who are led to believeAmerican history begins with the US Constitution. Rothbard's ambition was to shed new light on Colonial history and show that the struggle for human liberty was the heart and soul of this land from its discovery through the culminating event of the American Revolution. These volumes are a tour de force, enough to establish Rothbard as one of the great American historians. Although a detailed narrative history of the struggle between liberty andpower, Rothbard offers a third alternative to the conventional interpretivedevices. Against those on the right who see the American Revolution as a"conservative" event, and those on the left who want to invoke it as somesort of proto-socialist uprising, Rothbard views this period as a time ofaccelerating libertarian radicalism. Through this prism, Rothbardilluminates events as never before. The volumes were brought out in the 1970s, but the odd timing and unevendistribution prevented any kind of large audience. They were beloved only by a few specialists, and sought after by many thanks to their outstandingreputation. The Mises Institute is pleased to be the publisher of the newlyavailable set. Volume One covers the discovery of the Americas and the colonies in the 17th century (531 pages, including index). Volume Two covers the period of "salutary neglect" in the first half of the18th century (294 pages, including index). Volume Three covers the advance to revolution, from 1760-1775 (373 pages, including index). Volume Four covers the political, military, and ideological history of therevolution and after (470 pages, including index). ABOUT THE AUTHOR:Murray N. Rothbard (1926-1995) distinguished himself as an economist, writing a major treatise on theory, several important economic histories, and a highly praised history of economic thought. But he was also known as the pioneer thinker of libertarianism, the political philosophy that roots freedom in private property ownership and decries the state as inherently contrary to the ethics of a free society. Writing from this perspective, he gained a reputation as the most provocative and influential contributor to the anarchist tradition in our century.

    On March 2nd, 2000, the technology company 3Com spun off its insanely profitable hand-held computer subsidiary, Palm. It was one of the most fascinatingly high profile and complex and bungled trades in history, but All The Evil Of This World isn't about the millions and millions of dollars that instantly came into play, it's about seven separate voices from seven separate individuals (an ambitious low-level clerk fresh out of school, a drug-addicted, party-throwing broker with bad taste and gross amounts of money, a seemingly infallible hedge fund manager tortured by his own good luck, to name a few) and the 3Com/Palm trade is what weaves their stories together. They all collide into it and out of it, and it sometimes unites them, implodes them, saves them, or destroys them.This book is not for the faint of heart--these characters are just as troubled and intense and volatile as their surroundings, and the writing pulls not a single punch--but it's an unrelenting examination into a cast of characters that we rarely examine fairly or patiently, and who we often find it easy to dehumanize. The people who inhabit this world aren't cartoon heroes or villains--as it turns out, people who happen to handle large amounts of money for a living--are just people, with shortcomings, just like us.

    With great skill, he examines the very foundations of today's economic philosophy and adds a compelling analysis of the forces behind economic crisis. His goal is nothing less than preventing the seemingly endless procession of damaging boom-bust cycles, unsustainable economic bubbles, crippling credit crunches, and debilitating inflation. His direct, conscientious, and honest approach will captivate any reader and is an invaluable aid in understanding today's economy.

    We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing, modern society? In Daylight Robbery, Dominic Frisby traces the origins of taxation, from its roots in the ancient world, through to today. He explores the role of tax in the formation of our global religions, the part tax played in wars and revolutions throughout the ages, why, at one stage, we paid tax for daylight or for growing a beard. Ranging from the despotic to the absurd, the tax laws of the past reveal so much about how we got to where we are today and what we can do to build a system fit for the future.'This entertaining, surprising, contrarian book is a tour de force!' - Matt Ridley, author of The Evolution of Everything'In this spectacular gallop through history, Frisby shows how taxation has warped, stunted and thwarted human progress' - Mark Littlewood, Director General, Institute of Economic Affairs'Against all expectations, Dominic's book on tax is a real page-turner. His historical interpretation and utopian ideas will outrage Left and Right. Both should read the book' - Steve Baker, MP for Wycombe and Member of the House of Commons Treasury Committee 'Fascinating book which exposes the political and economic basis of tax. A must read for those of us who believe in simpler, lower taxes' - Rt Hon Liz Truss, MP for South West Norfolk, Secretary of State for International Trade and President of the Board of Trade'Both amusing and informative, it's a romp' - Bill Bonner, author of Empire of Debt

    A unifying framework uses a few core principles to organize readers' thinking then examines the models as real-world scenarios from a practitioner's perspective. By analyzing these applications, readers develop the critical-thinking and problem-solving skills necessary to respond to challenging situations in their future careers. Introduction: Why Study Financial Markets and Institutions?; Overview of the Financial System. Fundamentals of Financial Markets: What Do Interest Rates Mean and What Is Their Role in Valuation?; Why Do Interest Rates Change?; How Do Risk and Term Structure Affect Interest Rates?; Are Financial Markets Efficient? Central Banking and the Conduct of Monetary Policy: Structure of Central Banks and the Federal Reserve System; Conduct of Monetary Policy: Tools, Goals, Strategy, and Tactics. Financial Markets: The Money Markets; The Bond Market; The Stock Market; The Mortgage Markets; The Foreign Exchange Market; The International Financial System. Fundamentals of Financial Institutions: Why Do Financial Institutions Exist?; What Should Be Done About Conflicts of Interest? A Central Issue in Business Ethics. The Financial Institutions Industry: Banking and the Management of Financial Institutions; Commercial Banking Industry: Structure and Competition; Savings Associations and Credit Unions; Banking Regulation; The Mutual Fund Industry; Insurance Companies and Pension Funds; Investment Banks, Security Brokers and Dealers, and Venture Capital Firms. The Management of Financial Institutions: Risk Management in Financial Institutions; Hedging with Financial Derivatives. On the Web: Finance Companies. For all readers interested in financial markets and institutions.

    Poker's biggest players, such as Phil Ivey (2009 WSOP Main Event Finalist), Johnny Chan, Phil Hellmuth, Doyle Brunson and Daniel Negreanu give first-person accounts of their personal journeys and the key moments in their rise to the top of the poker pantheon. These stories will teach, inspire and make you laugh. Deal Me In humanizes the larger-than-life personalities, allowing the reader to understand more about poker strategy through the trials and errors of the best players in the game. Each poker legend tells his or her own story in the book including: Doyle Brunson, Phil Hellmuth, Daniel Negreanu, Phil Ivey, Annie Duke, Johnny Chan, Chris Jesus Ferguson, Carlos Mortensen, Chau Giang, Jennifer Harman, Allen Cunningham, Howard Lederer, Erik Seidel, Chad Brown, David Devilfish Ulliott, Layne Flack, Scotty Nguyen, Annette Obrestad, Tom Dwan and the 2008 Main Event winner Peter Eastgate.

    On Unleashing the Soul of Money, world-renowned fund-raiser and money mentor Lynne Twist shares from her 30 years of global research into happiness and money to reveal a surprising truth: that the size of your paycheck has little to do with fulfillment--and everything to do with getting your money aligned with your deepest commitments, values, and desires. In this workshop, listeners uncover the insights about their own relationship with money, and learn how make the transformation to a life of sufficiency, contentment, and benefit to others in the world.

    What we may not realize is that the United States was born out of debt. After the Revolution, the brilliant Alexander Hamilton was less interested in paying down the Revolutionary war debt than in using it to create a vibrant national economy. If it is not excessive, he declared, a national debt will be to us a national blessing.In a fascinating narrative brimming with colorful characters, historical accidents, and American ingenuity, business historian John Steele Gordon leads us on a tour of an American institution whose largely unknown story has been integrally entwined with our country's destiny. At key points in U.S. history, Gordon shows how the national debt has been a potent instrument of fiscal policy in keeping the world safe for democracy.But how much debt is too much? At a time when we despair of balancing even a single year's budget, Hamilton's Blessing provides much needed perspective -- and hope.

    "Freaks of Fortune" tells the story of how the modern concept of risk emerged in the United States. Born on the high seas, risk migrated inland and became essential to the financial management of an inherently uncertain capitalist future.Focusing on the hopes and anxieties of ordinary people, Jonathan Levy shows how risk developed through the extraordinary growth of new financial institutions insurance corporations, savings banks, mortgage-backed securities markets, commodities futures markets, and securities markets while posing inescapable moral questions. For at the heart of risk s rise was a new vision of freedom. To be a free individual, whether an emancipated slave, a plains farmer, or a Wall Street financier, was to take, assume, and manage one s own personal risk. Yet this often meant offloading that same risk onto a series of new financial institutions, which together have only recently acquired the name financial services industry. Levy traces the fate of a new vision of personal freedom, as it unfolded in the new economic reality created by the American financial system.Amid the nineteenth-century s waning faith in God s providence, Americans increasingly confronted unanticipated challenges to their independence and security in the boom and bust chance-world of capitalism. "Freaks of Fortune" is one of the first books to excavate the historical origins of our own financialized times and risk-defined lives.

    Now, in The Great Wave, Fischer has done it again, marshaling an astonishing array of historical facts in lucid and compelling prose to outline a history of prices--"the history of change," as Fischer puts it--covering the dazzling sweep of Western history from the medieval glory of Chartres to the modern day. Going far beyond the economic data, Fischer writes a powerful history of the people of the Western world: the economic patterns they lived in, and the politics, culture, and society that they created as a result. As he did in Albion's Seed and Paul Revere's Ride, two of the most talked-about history books in recent years, Fischer combines extensive research and meticulous scholarship with wonderfully evocative writing to create a book for scholars and general readers alike.Records of prices are more abundant than any other quantifiable data, and span the entire range of history, from tables of medieval grain prices to the overabundance of modern statistics. Fischer studies this wealth of data, creating a narrative that encompasses all of Western culture. He describes four waves of price revolutions, each beginning in a period of equilibrium: the High Middle Ages, the Renaissance, the Enlightenment, and finally the Victorian Age. Each revolution is marked by continuing inflation, a widening gap between rich and poor, increasing instability, and finally a crisis at the crest of the wave that is characterized by demographic contraction, social and political upheaval, and economic collapse. The most violent of these climaxes was the catastrophic fourteenth century, in which war, famine, and the Black Death devastated the continent--the only time in Europe's history that the population actually declined.Fischer also brilliantly illuminates how these long economic waves are closely intertwined with social and political events, affecting the very mindset of the people caught in them. The long periods of equilibrium are marked by cultural and intellectual movements--such as the Renaissance, the Enlightenment, and the Victorian Age-- based on a belief in order and harmony and in the triumph of progress and reason. By contrast, the years of price revolution created a melancholy culture of despair.Fischer suggests that we are living now in the last stages of a price revolution that has been building since the turn of the century. The destabilizing price surges and declines and the diminished expectations the United States has suffered in recent years--and the famines and wars of other areas of the globe--are typical of the crest of a price revolution. He does not attempt to predict what will happen, noting that "uncertainty about the future is an inexorable fact of our condition." Rather, he ends with a brilliant analysis of where we might go from here and what our choices are now. This book is essential reading for anyone concerned about the state of the world today.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    Here, Skidelsky has revised and abridged his magnum opus into one definitive book, which examines in its entirety the intellectual and ideological journey that led an extraordinarily gifted young man to concern himself with the practical problems of an age overshadowed by war. John Maynard Keynes offers a sympathetic account of the life of a passionate visionary and an invaluable insight into the economic philosophy that still remains at the centre of political and economic thought.ROBERT SKIDELSKY is Emeritus Professor of Political Economy at the University of Warwick. His three volume biography of John Maynard Keynes (1983, 1992, 2000) received numerous prizes, including the Lionel Gelber Prize for International Relations and the Council on Foreign Relations Prize for International Relations. ('This three-volume life of the British economist should be given a Nobel Prize for History if there was such a thing' - Norman Stone.) He was made a life peer in 1991, and a Fellow of the British Academy in 1994.'A masterpiece of biographical and historical analysis' - New York Times

    In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School.Harvard University occupies a unique place in the public’s imagination, but HBS has arguably eclipsed its parent in terms of its influence on modern society. A Harvard degree guarantees respect. An HBS degree is, as the New York Times proclaimed in 1978, "the golden passport to life in the upper class." Those holding Harvard MBAs are near-guaranteed entrance into Western capitalism’s most powerful realm—the corner office.Most people have a vague knowledge of the power of the HBS network, but few understand the dynamics that have made HBS an indestructible and powerful force for almost a century. As McDonald explores these dynamics, he also reveals how, despite HBS’s enormous success, it has failed with respect to the stated goal of its founders: "the multiplication of men who will handle their current business problems in socially constructive ways." While HBS graduates tend to be very good at whatever they do, that is rarely the doing of good.In addition to teasing out the essence of this exclusive, if not necessarily "secret" club, McDonald explores two important questions: Has the school failed at reaching the goals it set for itself? And is HBS therefore complicit in the moral failings of Western capitalism? At a time of pronounced economic disparity and political unrest, this hard-hitting yet fair portrait offers a much-needed look at an institution that has a profound influence on the shape of our society and all our lives.