Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    In his first book, Nothing to Lose, Blair shared the brutally honest story of how he went from being an at-risk youth, sleeping on a mattress on the floor of a shack, to a self made multi-millionaire by his early twenties. As both the book and his story became a national sensation, Blair realized it was time to share the next piece of the puzzle--a detailed road map on how you can reach financial freedom yourself. Blair has battled extreme obstacles--growing fame, bad press, outrageous lawsuits, making and losing tens of millions of dollars (sometimes all in one day)--and still came out on top every time, and continued his mission to positively impact the lives of millions of people. Now he reveals how he did it; his personal formula for going from rock bottom to "rock star," and being the absolute best at what you do. If you're serious about making the most of your life and you're ready to become the "rock star next door," instead of just looking up to them, this may be the most rewarding book you'll ever read.

    However, some fundamental problems - such as the pulsational mode and the mass-loss mechanism - remain a mystery.

    

    Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. "In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business." "Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot."--BOOK JACKET.

    Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device. This book is a summary of The 4-Hour Workweek by Tim Ferriss. This summary is meant to take the absolute core principles of the original book and break it down into distilled pieces of knowledge at your convenience. Here Is A Preview Of What You'll Learn... Cautions and Comparisons: How to Burn $1,000,000 a Night Rules That Change the Rules: Everything Popular is Wrong Dodging Bullets: Fear-Setting and Escaping Paralysis Being Unreasonable and Unambiguous The End of Time Management The Low-Information Diet: Cultivating Selective Ignorance Interrupting Interruption and the Art of Refusal Outsourcing Life Income Autopilot I: Finding the Muse Step IV: L is for Liberation Beyond Repair: Killing Your Job Mini-Retirements: Embracing the Mobile Lifestyle Filling the Void: Adding Life After Subtracting Work The Top 13 New Rich Mistakes The Last Chapter: An E-mail You Need to Read The Art of Letting Bad Things Happen Much, much more! Amazon allows refunds for up to 7 days, so there is NO RISK on your part! Take action today and download this book for a limited time discount of only $2.99! Keywords: Tim Ferriss, The 4-Hour Workweek

    From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to building your work on the principles of effectiveness so that your life can spent cultivating genuine relationships, investing in pursuits you enjoy, and achieving balance in both your personal and professional lives.In First Things First, Stephen M. R. Covey advocates categorizing tasks by urgency and importance so that you can focus on what actually needs to be done in the limited amount of time that you have. Using personal examples and insight from years of business experience, he argues for a new way of looking at your “to-do” list. Rather than offering you another clock, First Things First provides you with a compass, because where you're headed is more important than how fast you're going.

    But despite these accomplishments, she felt like a fraud. She worked more and more, had less and less of a personal life, and was never able to enjoy her success.In this deeply personal memoir, Roché shares her lifelong struggle with what she now recognizes as “the impostor syndrome,” a condition that plagues successful people in all walks of life. Based on her own experiences and those of top executives from organizations such as Eileen Fisher, Citigroup, BET, Pepsi, and Tupperware, she offers practical advice and valuable coping strategies that can help you embrace your own worth and live a life of joy, zest, and fulfillment.

    Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to jobhunting to finally land the job that they really wanted.

    cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These "�Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

    Description:- The Power of Habit: Why We Do What We Do, and How to Change We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. The 7 Habits of Highly Effective People The 7 Habits of Highly Effective People Personal Workbook Stephen Covey's THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE took the self-help market by storm in 1990 and has enjoyed phenomenal sales ever since. With over 15 million copies in print, the book has become a classic. Now a touchstone for millions of individuals, as well as for families and businesses, the integrated, principle-centered 7 Habits philosophy has helped readers find solutions to their personal and professional problems, and achieve a life characterized by fairness, integrity, honesty, and dignity. Covey's tried and true step-by-step approach can now be even more thoroughly explored in this new workbook.

    The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

    It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.

    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.

    If I Don’t Mind it Doesn't Matter.” Over time, every great civilization has made acclamation to a great warrior tradition. Going back we remember the Spartans, Vikings, Knights, Samurai, and the Apache. Today's warrior is called the US NAVY SEAL and we have much to learn from them. No One Knows Self-Discipline like a SEAL! Self-Discipline: The Ultimate Guide to Self-Discipline like a US NAVY SEAL - Gain Incredible Self Confidence, Motivation, & True Discipline with Techniques used only by these Elite Warriors! will teach you: *How Self Awareness Opens the Doorway to Self-Discipline *Find Your Motivation for Self-Discipline *Mental Models - Change your Mind, Change your Life! *Goal Setting for Self-Discipline *Create New Habits and Behaviours *Self-Control Secrets *Develop a Life Transforming Morning Routine *Eat and Train Like an Elite Warrior US NAVY SEALs are not super humans or godlike in anyway. They are only men who were given an opportunity to take on a life changing challenge that would elevate them mentally and physically for the rest of their lives. In Basic SEAL Training they are given a choice every day to quit and end the hardship of training or to forge on and become unbeatable. Through self-discipline they have attained strength of will and a winner's mindset. Quitting is not an option. What could you do with an unwavering level of self-discipline?