A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.    In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.   Why this book is for you:  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

    Without knowing precisely how, we acquire insight into a situation and understand which path to take. Intuition is one of the most powerful decision-making forces in our possession. Yet instead of tapping into it, we frequently ignore it. We weigh arguments, make lists of pros and cons, and listen to every voice except the one that truly matters: our own.In Trust Within, Molly Carroll explores the fascinating, multifaceted, and mysterious nature of intuition and the ways it can be harnessed to inspire better life decisions. Drawing on heartfelt stories from those who have learned from and lived by their intuition, Carroll encourages readers to access their own instincts through creative tools and techniques. As warm and engaging as it is practical, Trust Within is a must-read for all those who wish to embrace the innate power of their inner wisdom.

    To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    That’s why, with obesity rates soaring and fitness levels declining, he wants to give everyone an all-access pass to his premium plan for lifelong fitness. In Formula 50, the mega-successful entertainer and entrepreneur unleashes the power of metabolic resistance training (MRT), the key ingredient that has helped him achieve the famously buff physique that makes his music videos sizzle.Through MRT, 50 Cent’s fitness plan breaks down the barriers between traditional weight training and cardio workouts, accelerating fat loss while building muscle and improving overall fitness. Designed for a six-week rollout for total mind-body transformation, the Formula 50 regimen builds willpower while it builds physical power. In addition to motivation, nutrition is another key element; readers will discover the unique dietary combinations that fuel 50 Cent’s workouts. Coauthored with Jeff O’Connell, health journalist and editor-in-chief at Bodybuilding.com (the world’s largest fitness website), the book delivers a payoff that goes beyond six-pack abs and flab-free pecs: This is a fitness plan that boosts energy, endurance, flexibility, and mobility. The result is a body you’ve always dreamed of—and the mindset to attain the rest of your dreams.

    This isn't theory. Mary has lived it. She's traveled this path and offers a uniquely qualified, insider's view of the healing process.Then, Mary goes deeper because often you're not the only one who has suffered. Her husband, Patrick, comes alongside her and offers insights into how spouses can love a sexual abuse victim toward wholeness, and how this will bring your relationship a whole new level of strength.Not Marked will help you:· Find the courage to share your story maybe for the first time.· Stop comparing your brokenness to others' wholeness.· Understand the specific way God designed you to heal.· Identify safe people to entrust your healing journey to.· Embrace utter honestly about your abuse, even if that means anger toward God. · Discover how prayer helps you move from angst to alleluia.· Find the powerful antidote to bitterness.· Let go of accusatory thought patterns and grasp God's affection for you. · Uncover an ancient pathway to healing.· Live the effervescent life you've longed for but could never quite grasp. You do not have to be forever marked by sexual abuse.You are resilient even if you believe all your strength is gone. You are worthy of being made whole even if you can't believe it's possible. And you are a stunning work of amazingness even though your heart can't even start to grasp that. Yet.This is your time. The moment to start the journey of the unmarked life!For more information on this book, please visit the website: http://www.marydemuth.com/not-marked-...

    This is a story about one couple who made that dream come true. The author shares what it feels like to experience ultimate freedom, and outlines the steps they took to get there. The story includes tales from their travels, social commentary on the state of today's American society, and a simple financial plan that will benefit anyone, regardless of their future goals. Throughout the narrative the reader is treated to dolphins and manatees, pelicans and osprey, blue skies, blue water and white sand beaches. Tropical music plays a role as well. Read how music inspired them to execute their plan. Follow along as they transform from everyday working drones to carefree boat bums and beachcombers. This book will make you rethink how you look at life, and money.

    The success of the French Revolution and the proclamation of Napoleon as First Consul for Life had enormous impact on men like Hamilton and Burr, feeding their own political fantasies at a time of perceived Federal government weakness and corrosion. Their hunger for fame spawned antagonisms that wreaked havoc on themselves and their families and threatened to destabilize the fragile young American republic. From that poisonous brew came the tangle of regret and anger and ambition that drove the two to their murderous confrontation in Weehawken, New Jersey. Readers will find this is popular narrative history at its most authoritative, and authoritative history at its most readable.

    We have more time than ever: each one of us can expect 1000 months on this planet if we're lucky. So why do we feel time-poor? Our world is addicted to fast and we have become its servant. Instead of grasping the liberating potential of technology, many of us are locked into a doomed race to outpace hurry. In this book, Blyth combines cutting-edge research from neuroscience and psychology with accessible stories - from Leonardo Da Vinci to Usain Bolt, Aristotle to Anna Wintour, and Kant to Keith Richards - to reveal timeless truths about humanity's finest invention. Angry, witty and enlightening, On Time is a handbook for navigating a fast-forward world that asks the questions productivity guides ignore. * Why do some hours trudge while others sprint by? * How do bright colours, fast food and rapid breathing affect our tempo? * How does autonomy take the stress out of pressure? * What are the hours that suit which activities best? Stop clock-watching, self-reproach and quit chasing white rabbits. Time is humanity's finest invention: with these small practical steps, it can become your servant.

    16 pages of photos.

    But here’s the good news: Amazing success has been achieved by people who once fell flat on their faces. The secret lies in how we respond to life’s bumps and pot holes and unwelcome detours—from getting fired or losing a business to enduring a professional rejection or pursuing a passion that fails to pan out. Misfortune, it turns out, can be a springboard to success.   In Rebounders, U.S. News & World Report journalist Rick Newman examines the rise and fall—and rise again—of some of our most prolific and productive figures in order to demystify the anatomy of resilience. He identifies nine key traits found in people who bounce back that can transform a setback into the first step toward great accomplishment. Newman turns many well-worn axioms on their head as he shows how virtually anybody can improve their resilience and get better at turning adversity into personal and professional achievement.  • Setbacks can be a secret weapon: They often teach vital things you’ll never learn in school, on the job, or from others.• There are smart ways to fail: Once familiar with them, you’ll be more comfortable taking risks and less discouraged if they don’t pan out.• “Defensive pessimism” trumps optimism: Planning for what could go wrong is often the best way to ensure that it doesn’t.• Know when to quit: Walking away at the right time can free the resources you need to exploit better opportunities.• “Own the suck”: When faced with true hardship, taking command of the pain and sorrow—rather than letting it command you—lays the groundwork for ultimately rising above it.   Each lesson is highlighted by candid and inspiring stories from notable people, including musician Lucinda Williams, tennis champ James Blake, inventor Thomas Edison, army veteran and double-amputee Tammy Duckworth, and Joe Torre, former manager of the New York Yankees.   In this uncertain and unstable time, Rebounders lays out the new rules for success and equips you with the tools you need to get ahead and thrive.

    DeYoe shows how money drives so many of our decisions. But while we worry about earning it, spending it, and saving it, few of us face it head on. The whole point of Buddhism, he says, is “to deal with what is, to look it straight in the eye.” So instead of averting our eyes, deferring to experts, or engaging in get-rich-quick magical thinking, DeYoe shows readers, no matter their income level or spiritual perspective, how to save and invest, pay off debt, and invest for retirement according to their deepest beliefs. The author does all of this while emphasizing that money is merely a tool for providing not only material peace of mind but also “the happiness dividend” we all deserve.

    Busy executives expect you to respect and managetheir time more effectively than ever. You need to do thegroundwork to make your message tight and to the point. The averageprofessional receives 304 emails per week and checks theirsmartphones 36 times an hour and 38 hours a week. This inattentionhas spread to every part of life. The average attention span hasshrunk from 12 seconds in 2000 to eight in 2012.So, throw them a lifeline and be brief.Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. Hisproven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarifycomplex communication. BRIEF will help yousummarize lengthy information, tell a short story, harness thepower of infographics and videos, and turn monologue presentationsinto controlled conversations.Details the B.R.I.E.F. approach to distilling your message intoa brief presentationWritten by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is alsoa recognized expert in Narrative Mapping, a technique that helpsclients achieve a clearer and more concise messageLong story short: BRIEF will help you gain themuscle you need to eliminate wasteful words and stand out from therest. Be better. Be brief.

    Arm yourself with these 50 secret rules, and get to the top without breaking a sweat. * Hot book -- 55,000 copies sold in the UK, and 20,000 copies in Canada. * The complete success primer for today's manager: fun, irreverent, and real. * Why some people glide effortlessly past office politics, backstabbing, and unpleasant bosses...and how you can, too.

    This book will strip a man of his power and render him helpless UNTIL you have gained what you desire through his actions. And then, and ONLY then, will we "power him up" again.Hi I'm Gregg. I'm a top dating coach out of Boston and this is what I am offering you: Buy this book and there is a good chance you can talk privately with me How many Authors offer this? Everyone's story is unique. You are unique. Men are unique. But your situation is not. I have seen it and fixed it a thousand times. So if we can talk directly, we can improve your situation.This is what I do: I take as many emails as I can during my week. So it's possible I can talk with you directly. But please, don't beat me up if I can't get to you or I arrive too late. My email is at the back of this book. I enjoy working with my readers and my reviews prove this. This book is your core read to understand how we think, my other top dating books are your tools, and I am your confidence builder. In Section 1, We Learn His Blueprint: The conveyer belt to manhood (The influences of our upbringing) How men love in different ways and how these affect YOU How men determine a keeper The 3 things men require (they are not what you think) The 5 mistakes women often make and don't realize it (this alone will change your life) Doesn't it drive you nuts how a man will show his soft underbelly to his male friends? He won't show you crap when it comes to his emotions but he spills his feelings to his buds. This is the contempt that many men hold over women. I will teach you "Man Mode" to counter this contempt. Man mode is how you communicate to a man just like his friends do. It's simple, MAGICAL, and he won't even know you are doing it! In Section 2, I Teach: How and why you need to control your emotions Man Mode How to become a higher woman of value (experiences-the more the better) Baggage handling (both his and yours) My formula for attraction (complete this first, then find a guy) Confidence building done my way (You have never heard of this trick!) Some men are just idiots and should be DUMPED Power dating and why you need to do this Is he the one? And the plan to test him (this is fun) Ladies, DO NOT PASS UP THIS BOOK! Hit the buy right now button in the upper right and let's get to work.Read the sequel to this book! Manimals! Understanding Different Types of Men and How to Date Them It's powerful, funny, and interactive.