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Marketing in the Groundswell


Charlene Li - 2009
    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

DemonWars Saga Volume 2: Mortalis - Ascendance - Transcendence - Immortalis


R.A. Salvatore - 2014
    A. Salvatore expands his sweeping fantasy epic to include a new generation of heroes and villains. Picking up where the first three books leave off, this convenient eBook bundle contains the follow-up novel and sequel trilogy that round out the beloved series:  MORTALISASCENDANCETRANSCENDENCEIMMORTALIS  The long struggle is over at last. The demon is no more, its dark sorceries shattered by the gemstone magic wielded by the woman known as Pony. But victory did not come easily. Many lives were lost, including Pony’s lover, the elf-trained ranger Elbryan Wyndon, and their son. And despite the demon’s demise, the kingdom still seethes in a cauldron of plots and machinations. When a deadly sickness suddenly appears among the people of Corona, Pony must undertake a pilgrimage that will test her powers—and her faith—as never before.   But unknown to Pony, her child never died. Instead, he is secretly raised to be a weapon. Stolen away by the queen of the elves, the headstrong Aydrian shows great promise in the arts of combat, and he is as powerful with the gemstone magic as Pony. Hungry for power, Aydrian soon joins forces with his own mother’s mortal enemy, setting himself on a collision course with destiny.  Praise for the DemonWars Saga   “An enthralling epic adventure story, it introduces memorable characters and an intricate scheme of magic the readers won’t soon forget.”—Terry Brooks, on The Demon Awakens  “R. A. Salvatore at his best—and even better.”—New York Times bestselling author Michael A. Stackpole, on Mortalis  “As R. A. Salvatore continues to build his detailed and complex history, his readership is sure to build as well.”—New York Times bestselling author Kevin J. Anderson, on Ascendance  “Outstanding . . . [Transcendance has] a first-rate female high-fantasy protagonist.”—Booklist   “Fans will dance with joy.”—Kirkus Reviews, on Immortalis

The Indu Sundaresan Collection: The Twentieth Wife, Feast of Roses, and Shadow Princess


Indu Sundaresan - 2013
    Ghias Beg isn’t traveling light; he has with him a pregnant wife and three small children. When his family stops at Qandahar—which is today in modern-day Afghanistan, at that time was on the outer fringe of the Mughal Empire—his wife gives birth to a baby girl named Mehrunnisa. Thirty-four years later, this winter child will become an Emperor’s wife and the most powerful woman in that Mughal dynasty. Mehrunnisa is The Twentieth Wife of Emperor Jahangir, Akbar’s son, a woman so beloved of her husband that he grants her most of the powers of sovereignty. She signs on imperial documents called farmans and mints coins in her name and truly comes into power during the sixteen years of her marriage to Jahangir in The Feast of Roses . Mehrunnisa’s niece (her brother’s daughter and Ghias’ granddaughter) marries one of Jahangir’s sons, Prince Khurram who becomes Emperor Shah Jahan after his father’s death. When this niece dies in childbirth in June of 1631, Shah Jahan builds the Taj Mahal in her memory. But it is Mehrunnisa’s grand-niece (and Ghias’ great-granddaughter) Princess Jahanara who takes center stage in the third novel of the trilogy, Shadow Princess . She’s seventeen years old when her mother dies and her father, in his grief, leans upon her to the extent that she’s never allowed to marry. Throughout her life, Jahanara has to pacify warring brothers who each want the throne after their father, and engages in a rivalry with a sister, Roshanara—in supporting differing brothers politically, and in falling in love with the same noble at court, Najabat Khan. Powerful in her father’s harem, immensely rich with half her mother’s estate bestowed upon her and all of her mother’s yearly income, Jahanara still fails to turn the course of India’s history and has to find love with Najabat Khan in unconventional ways.

Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget


Aashish Chopra - 2019
    Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

Exceedingly Growing Faith


Kenneth E. Hagin - 1973
    For example, we feed upon God's Word; then we exercise our faith by acting on God's Word.

Kindle Publishing Revolution - Amazon Kindle Publishing Guide


Ryan Deiss - 2012
    Amazon has created and entire new industry, a revolution in fact with Kindle.In this book publisher Ryan Deiss will show you the ropes and help you to get published or even start your own publishing company leveraging the Amazon Kindle.Ryan is a master marketer and his promotional strategies will defiantly give you an edge while operating inside Amazon Kindle TOS.Grab this book today and you could be on your way to Author fame with Amazon Kindle publishing.

Kellogg on Marketing


Alice M. Tybout - 2000
    This is a must-have marketing reference.

Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising


Phil Dusenberry - 2005
    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

MAKE MONEY WRITING: 5-Minute Marketing for Authors: Get More Sales for Your Books in Just 5 Minutes a Day


Barb Asselin - 2015
    Inside you will find: - an explanation of book promotion strategies that can take only 5 minutes a day to perform - a list of "to do" items that are recommended to be completed before you start the 5-minute marketing plan - a 90-day marketing plan for your book that only takes 5 minutes a day to complete, and - a customizable Word template so that you can create your own 90-day, 5-minute marketing plan! Scroll up to download your copy today and sell more books in just 5 minutes a day!

UnBranding: 100 Branding Lessons for the Age of Disruption


Scott Stratten - 2017
    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

The Marketing Blueprint: Lessons to Market & Sell Anything


Jules Marcoux - 2015
    Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: • How to market, from forming marketing strategies, to business development, to improving your selling skills • How to become a more efficient marketer, by understanding and using leverage effectively • How to market yourself and your brand's people, to ensure better business opportunities • How to create brands and products that make people talk and stay relevant for years To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That’s exactly what The Marketing Blueprint is all about.

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google


Jason McDonald - 2010
    Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated Edition: September 2016 - up-to-date coverage of Google's Penguin, Panda, Semantic Search, Mobile and even Local algorithm updates FREE SEO Tools - includes access to Jason's SEO Toolbook - a $29.99 value! Worksheets and Videos - more than just a book, the SEO Fitness Workbook includes worksheets and videos to guide you from SEO novice to SEO expert. It's not just about 'learning' SEO; it's about 'doing' SEO and 'succeeding at' SEO! Contents - coverage of 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in PLAIN ENGLISH for MERE MORTALS such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS. SEO in PLAIN ENGLISH: let Jason guide you in SIMPLE language to the top of Google, Bing, and Yahoo   More on the SEO FITNESS WORKBOOK, 2016 Edition While many books on SEO sell for $2.99 or are even free, the SEO FITNESS WORKBOOK is priced at $39.99. It's not cheap. It's worth it. Here's why - Please 'Look inside' other books on SEO on Amazon, and PLEASE read the reviews! Compare the reviews of those books with the reviews of the SEO FITNESS WORKBOOK. Many of the books on Amazon, unfortunately, are just junk put up quickly to make a quick buck. The SEO Fitness Workbook, in contrast, is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program. It's in-depth, up-to-date for 2016 as of September, 2016, and supported by facts and real experience. It's PRACTICAL. It doesn't just go on and on in esoteric nerd-speak mumbo jumbo. It explains SEO in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to search engine optimization 2016 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone! Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos makes the SEO FITNESS WORKBOOK worth $50 or even $75 dollars, easily. Getting to the top of GOOGLE and BING will save you tons of money vs. AdWords or advertising on BING or YAHOO. There's nothing better than free is there? Well, YES THERE IS: free SEO tools as part of the companion SEO Toolbook.

Things I Want You to Know


Martina Reilly - 2014
    But on the day of her funeral, he discovers a book Kate left for him, Things I Want You to Know. Her instructions for raising Emma and Liam without her give him comfort, but her other plans for him seem much more daunting...Five dates with five different women. Nick isn't sure his heart is in it...but as he tries to follow Kate's careful instructions, he slowly realises that it's not romance Kate wanted him to find, but something far more important. Will Nick find the courage to take a second chance?

In Search of the Obvious: The Antidote for Today's Marketing Mess


Jack Trout - 2008
    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

99% True: Almost a National Bestseller


Paul McGowan - 2019
    From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.