You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Not one to be deterred by this setback, he quickly puts into motion a plan for revenge—one that will use every dirty trick in the book.But things are never simple for mastermind Tyvian, especially not after he uncovers a sinister plot: evil wizard Banric Sahand is planning to decimate the city of Freegate. Now Tyvian must learn to work with—and rely on—his motley crew of accomplices, including an adolescent pickpocket, an obese secret-monger, a fearsome gnoll, and a Mage Defender…who is also trying to get him arrested. Time is running out for Tyvian's plan for revenge—while the fate of the city hangs in the balance.

     In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    It is an empathy-led, process-driven, knowledge-intensive discipline.’ - Subroto BagchiIn his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of salesmanship.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    A comprehensive, easy-to-use reference book packed with valuable information, useful techniques, practical tips and guidelines.

    In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").

    This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

    

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.