Mastering the Art of Selling Real Estate


Tom Hopkins - 2004
    But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional.Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to:Find the best listing prospectsWin over "For Sale by Owner" sellersEarn the seller’s trustWork an unrealistic price down to marketArrange the final agreementAnyone who’s serious about real estate can take charge with Mastering the Art of Selling Real Estate.

The Law of Self Defense


Andrew F. Branca - 2016
    That's why you're prepared to protect yourself and your loved ones. Now arm yourself for the legal battle that happens after an attack. The first fight is for your life – the second for your liberty. FREE BONUS: Download our FREE REPORT "Top 10 Self-Defense Legal Blunders" (lawofselfdefense.com/freereport) FREE VIDEO BONUS: Watch the weekly "Law of Self Defense LIVE Show" every Wednesday, 2PM Eastern (lawofselfdefense.com/show) Andrew F. Branca, the renowned expert in self-defense law, teaches you how to make quick, effective, legally appropriate decisions in life-and-death situations. His easy-to-understand analysis thoroughly covers the laws of all fifty states. Key legal principles are illustrated with interesting, sometimes heart-wrenching, true life examples of people defending themselves, and how their decisions helped, hurt, or even destroyed their case. This thoroughly updated third edition includes an all new chapter on interacting with the police, including what to say (or not say!) to 911, first responders, and detectives. Don't be a victim. Stay safe from both the physical attack and the legal aftermath. This book, with a foreword by legendary use-of-force expert Massad Ayoob, will teach you the powerful legal truth that protects your life, wealth, and freedom.

Services Marketing: Integrating Customer Focus Across the Firm


Valarie A. Zeithaml - 1902
    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions


Philip Kotler - 2004
    Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

Guerrilla Marketing for the Home-Based Business


Jay Conrad Levinson - 1991
    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life


Matt Oechsli - 2004
    Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.

Kids for Cash: Two Judges, Thousands of Children, and a $2.6 Million Kickback Scheme


William Ecenbarger - 2012
    Angelia was fourteen when she and a friend scrawled “Vote for Michael Jackson” on five stop signs. Charged with vandalism and defacing public property, Angelia was sent by Ciavarella to PA Child Care without her epilepsy medication and suffered a grand mal seizure her second night. Fifteen-year-old Charlie, arrested for unknowingly purchasing a stolen motorbike, was convicted of a felony and sent to PA Child Care for six weeks.Matthew, Angelia, and Charlie are just three children among the thousands who appeared in Ciavarella’s courtroom between 2003 and 2008 and were sent away—often with no attorney present and after only cursory hearings—to a detention facility in which, it later came to light, Ciavarella had a personal financial stake. As Kids for Cash reveals, this miscarriage of justice underscores a multitude of problems with our juvenile justice system, which too often criminalizes standard adolescent behavior, treats adolescents more harshly than if they were adults, and denies them their most fundamental constitutional rights.William Ecenbarger, a Pulitzer Prize and George Polk Award–winning investigative journalist who covered the case for the Philadelphia Inquirer, now gives us the first book-length account of this shocking story. In the tradition of true-crime legal thrillers from The Executioner’s Song to A Civil Action, Ecenbarger exposes a deeply corrupt and broken system that ruined the lives of many children and ultimately led to the judge’s conviction on charges of racketeering, fraud, tax violations, money laundering, extortion, and bribery. Fastidiously researched and utterly propulsive, Kids for Cash takes us deep inside a profoundly flawed legal system, revealing the twisted and haunting realities of America’s juvenile justice system.

Dissent and the Supreme Court: Its Role in the Court's History and the Nation's Constitutional Dialogue


Melvin I. Urofsky - 2015
    Brandeis (“Remarkable”—Anthony Lewis, The New York Review of Books; “Monumental”—Alan M. Dershowitz, The New York Times Book Review), Division and Discord, and Supreme Decisions—Melvin Urofsky’s major new book looks at the role of dissent in the Supreme Court and the meaning of the Constitution through the greatest and longest lasting public-policy debate in the country’s history, among members of the Supreme Court, between the Court and the other branches of government, and between the Court and the people of the United States.   Urofsky writes of the necessity of constitutional dialogue as one of the ways in which we as a people reinvent and reinvigorate our democratic society. In Dissent and the Supreme Court, he explores the great dissents throughout the Court’s 225-year history. He discusses in detail the role the Supreme Court has played in helping to define what the Constitution means, how the Court’s majority opinions have not always been right, and how the dissenters, by positing alternative interpretations, have initiated a critical dialogue about what a particular decision should mean. This dialogue is sometimes resolved quickly; other times it may take decades before the Court adjusts its position. Louis Brandeis’s dissenting opinion about wiretapping became the position of the Court four decades after it was written. The Court took six decades to adopt the dissenting opinion of the first Justice John Harlan in Plessy v. Ferguson (1896)—that segregation on the basis of race violated the Constitution—in Brown v. Board of Education (1954).   Urofsky shows that the practice of dissent grew slowly but steadily and that in the nineteenth century dissents became more frequent. In the (in)famous case of Dred Scott v. Sanford (1857), Chief Justice Roger Taney’s opinion upheld slavery, declaring that blacks could never be citizens. The justice received intense condemnations from several of his colleagues, but it took a civil war and three constitutional amendments before the dissenting view prevailed and Dred Scott was overturned.   Urofsky looks as well at the many aspects of American constitutional life that were affected by the Earl Warren Court—free speech, race, judicial appointment, and rights of the accused—and shows how few of these decisions were unanimous, and how the dissents in the earlier cases molded the results of later decisions; how with Roe v. Wade—the Dred Scott of the modern era—dissent fashioned subsequent decisions, and how, in the Court, a dialogue that began with the dissents in Roe has shaped every decision since.   Urofsky writes of the rise of conservatism and discusses how the resulting appointments of more conservative jurists to the bench put the last of the Warren liberals—William Brennan and Thurgood Marshall—in increasingly beleaguered positions, and in the minority. He discusses the present age of incivility, in which reasoned dialogue seems less and less possible. Yet within the Marble Palace, the members of the Supreme Court continue to hear arguments, vote, and draft majority opinions, while the minority continues to “respectfully dissent.” The Framers understood that if a constitution doesn’t grow and adapt, it atrophies and dies, and if it does, so does the democratic society it has supported. Dissent—on the Court and off, Urofsky argues—has been a crucial ingredient in keeping the Constitution alive and must continue to be so.(With black-and-white illustrations throughout.)

From Poop To Gold: The Marketing Magic of Harmon Brothers


Chris Jones - 2018
    You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

Blog to Win Business: How to Enchant Readers and Woo Customers


Henneke Duistermaat - 2014
    Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

Consumer Behavior: Building Marketing Strategy


Delbert I. Hawkins - 2010
    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues


Henry R. Cheeseman - 1992
    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

Killer Instinct: Having A Mind for Murder


Donald Grant - 2018
    Is it a chill whisper of fear reminding us we too can kill? Grant describes ten true murder cases, each different, each complex, each with unique triggers. Fact leaves fiction for dead. For those directly affected, murder is a sombre and scarring event. For most of us, murder is an arm’s length experience, close enough to frighten and fascinate yet far enough not to traumatise. Grant proposes that our restless chatter about it, our state of heightened alert, our endless viewing, may be play therapy, reassuring us that our own killer instinct is under control.

Be More Pirate: Or How to Take On the World and Win


Sam Conniff - 2018
    Business Book of the Month" Financial Times"A Modern Life Bible" Shortlist MagazineA model for how to break the system and create radical change" The London Evening Standard- - - - Mischief, Purpose, PowerPirates didn’t just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everyf*ckingthing. Facing a self-interested establishment, a broken system, industrial-scale disruption and an uncertain future, pirates rebelled against an unfair world and change it for good. Now, you can follow in their footsteps.Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. With takeaway sections and a Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century. Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think and work today, and tomorrow.[BACK INSIDE COVER PRINT]‘Be More Pirate feels so important as it looks to history to help us grip the future.’ Martha Lane-Fox, do you have a specific bio Martha would like us to use? ‘A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do ... it’s a call for a more radical rethink of where we’re going wrong, and where we’re going next.’ Bruce Daisley, Host of the Number 1 Business Podcast ‘Eat, Sleep, Work, Repeat’

The Law School Admission Game: Play Like An Expert


Ann K. Levine - 2017
    This third edition (and completely re-written and updated) version of the bestselling law school admission guide provides detailed information on how to present yourself in the law school application process. Ann Levine brings 15+ years of experience in law school admissions (as director of admissions for law schools and as a law school admission consultant) to provide advice about writing the best law school personal statement and optional essays, how to choose people to write letters of recommendation, what to include in your resume, how to explain weaknesses in your application such as a low GPA or LSAT score, the best way to prepare for the LSAT, and how to choose a law school. Once you've submitted your law school applications, this book will continue to guide you on getting accepted from a waiting list, negotiating law school scholarships, and transferring to a new law school after your 1L year. The book includes an analysis of personal statement introductions as well as complete essays successfully used by applicants, tips on writing optional essays for law schools, and sample resumes and addenda. Topics include: - How will law schools view my credentials, activities, and work experience? - What is the rolling admission process and how can it impact whether I am accepted? - Will the fact that I am a non-traditional applicant help me or hurt me? - Why is the personal statement important and how do I select a topic? - How do I explain a low LSAT score, inconsistent GPA, academic probation, or arrest record? - Should I write an optional essay? - Should I share information about my learning disability? - Why was I placed on a waiting list and what can I do to increase my chances of acceptance? - How can I use scholarship offers to negotiate between law schools? - How do I decide where to attend? The tips and insights provided within The Law School Admission Game: How to Play Like an Expert is the second best thing to having your own law school admission consultant. Ms. Levine offers candid and tangible advice in a conversational tone with an open and encouraging (but brutally honest) approach. This book will change how you look at the law school admission process and help you create your strongest possible application package. This book offers strategies for all law school applicants, including specific advice for people: -Determined to attend a Top Law School -Hoping for the chance to attend any law school -Seeking an affordable legal education -Returning to school after being in the work force -Still in college with limited work and life experience -Considering how to build their experiences and resumes to strengthen their applications -Concerned about writing a compelling personal statement because they haven't overcome significant obstacles - Know the story they want to tell about overcoming obstacles in life but are not sure what to emphasize. No matter your life story or potential weaknesses in your law school application, The Law School Admission Game: How to Play Like an Expert will guide you through every piece of the application process. Both previous editions of this book have been Amazon.com bestsellers, and this one is the first to feature full-length essays used by successful applicants in the past, as well as a self-study LSAT schedule. If you're even thinking about applying to law school, this book is about to become your go-to resource.