Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    The narrative begins in Addis Ababa, Ethiopia, when twin boys, Shiva and Marion, are born to a nun (who dies) and a surgeon (who runs away). The babies, conjoined at the head, are successfully separated immediately after birth. The original conjoinment and separation of the boys becomes the operating theme of the novel and we are given situation after situation in which to consider the concepts of fusion and partition. Bookclub-in-a-Box looks at all that Verghese provides: history (Ethiopia and Eritrea), medicine (blood and liver disease), psychology (the search for identity), sociology (human relationships) and philosophy (of both science and religion). The narrative's real facts and descriptions are especially interesting for their thematic implications. Every Bookclub-in-a-Box printed discussion guide includes complete coverage of the themes and symbols, writing style, and interesting background information on the novel and the author.

    In 1960, as a suicidal teenager, Sawyer was institutionalized, misdiagnosed, and suffered through 89 electroshock treatments before being transfered, labeled as “unimproved.” The damage done has haunted her life. Discharged in 1966, after finally receiving proper psychiatric care, Sawyer kept her past secret and moved on to graduate from Yale University, raise two children, and become a respected psychotherapist. That is, until 2001, when she reviewed her hospital records and began to remember a broken childhood and the even more broken mental health system of the 1950s and 1960s, Revisiting scenes from her childhood and assembling the pieces of a lost puzzle, her autobiography is a cautionary tale of careless psychiatric diagnosis and treatment, both 50 years ago and today. It is an informative story about understanding PTSD and making emotional sense of events that can lead a soul to darkness. Most of all, it’s a story of perseverance: pain, acceptance, healing, hope, and success. Hers is a unique voice for this generation, shedding light on an often misunderstood illness.

    Patterson's fundamentally serious but playful literary style. Patterson writes like the love child of Henry Miller and Mary Karr, with all the contradictions that implies -- a philosopher who thinks best over a glass of fine wine; an ex-Catholic still haunted by the image of the Crucifixion; an irreverent political satirist whose patriotism flies the flag of another iconoclast, Thomas Paine. Patterson grew up with a foot planted in each of two worlds -- one in Washington DC, the Capital of the Empire as he calls it, where the wheels of power spin, and one in rural Ontario, where his Canadian mother insisted the family spend their summers. His father, one of the wizards of twentieth century newspaper publishing, introduced him to the city's wheels of money and power, which he would later navigate as an entrepreneur, starting his first business at 20. But those Canadian summers introduced him to a different world - one where a cedar strip boat was better than any car, and where the ghosts of those who'd previously inhabited the family's island house floated out over the water of Lovesick Lake. It is those two worlds that blend in this collection, in reflections both serious and playful, on what it means to be a man, an artist, an iconoclast, a patriot, a lover, as the 20th century rolls over into the 21st.

    

    On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe. No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: . Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation . Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery . Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis . Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need . The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) "Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch."

    Steve Jobs is one of these.The mythology around the man is so strong that even six years after his death he still dominates online discussion. With his passing, we have lost one of the greatest innovators of our time.Jobs wasn't just a successful businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design. His actions echoed across industry lines: He shook up the music business, provided the vision behind Pixar and forever altered the way we experience computing. Along the way, he built Apple up into one of the most valuable corporations in the world.Quite a run. He will be missed.This book takes a look at his life. From adoption at birth, to his eventual death in 2011 - including his many successes and failures along the way. The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. *INCLUDING* Steve Jobs' 10 Principles for a Successful Life Don't wait - get your copy today!

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    history. A murderer’s tale is not always shrouded in darkness, trauma and failure to perform as a normal person. Some killers are just as successful in life as those around them or even more so. They are able to function as any regular human being and charm their communities and victims into believing that they are of a good, pure nature. Ted Bundy was a handsome, charming and ambitious man who carried his hatred deeper and more hidden than any other murderers do. He was able to lead a life that included normal friendships and relationships, and he even got far as both a student and a politician. But the hatred was there…it was always there… Bundy ended the lives of over thirty young women, ensuring that their final moments were ugly and violent. His torture methods were cruel, and there was no mercy shown to each female as he bludgeoned, strangled or cut them. Ted Bundy - The Campus Killer - a name of nightmares. This is his story.

    "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    In Where There's a Will, Stephen M. Silverman shows just how different with a peek at the wills of the richest, most celebrated people of all time, and he provides the intimate scoop on what their heirs had to say about it. Discover what secret pact Clark Gable made in 1942 and took to his grave - only to be exposed when his will was read. Learn why it took more than a year for Liza Minnelli to raise the $37,500 needed to bury the ashes of her mother, Judy Garland, and what treasures were left to the heirs of Babe Ruth, James Dean, John Jacob Astor, Ernest Hemingway, and Ayn Rand once those wills cleared probate. From Marilyn Monroe and Andy Warhol to John Lennon, Jim Morrison, John Steinbeck, Rita Hayworth, and Jack Dempsey, Where There's a Will . . . is an utterly engrossing read sure to captivate tycoons and gossip addicts alike with its fascinating tales of how the other half bequeaths.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.

    Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel. 448 pp. Author tour. National ads. 30,000 print.