Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don't avoid sales pitches; in fact, they welcome them--provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the C-Suite provides all the insight you need to:Gain access to executivesEstablish trust and credibilityLeverage relationshipsCreate value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.

    Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

    In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

    Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as:Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more

    The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

    You'll find out how to create a personal and professional learning network to share resources and ideas, gain support, and make an impact on others. By customizing your professional development in this way, you'll be able to learn what you want, how you want, when you want. Best of all, you'll become energized and inspired by all the great ideas out there and how you can contribute, benefiting both you and your students.Whether you are a teacher or school leader, you will come away from this book with step-by-step advice and fresh ideas to try immediately. Being a connected educator has never been easier or more important than it is right now!

    A series of apparently random murders draws amiable, old-school Detective Mick Matlock into a world of sex, politics, reality TV and a bewildering kaleidoscope of opposing identity groups. Lost in a blizzard of hashtags, his already complex investigation is further impeded by the fact that he simply doesn’t ‘get’ a single thing about anything anymore.Meanwhile, each day another public figure confesses to having ‘misspoken’ and prostrates themselves before the judgement of Twitter. Begging for forgiveness, assuring the public “that is not who I am”.But if nobody is who they are anymore - then who the f##k are we? Ben Elton returns with a blistering satire of the world as it fractures around us. Get ready for a roller-coaster thriller, where nothing - and no one - is off limits.

    Instead, she’s trekking to the outback of Oregon to help a friend of her mother's.Reclusive novelist Brogan Cavanaugh’s new thriller just hit the New York Times Best Seller list. To reward himself, he was planning to spend the summer at his family’s fishing cabin until his mom unexpectedly calls in a favor. Even though moms Libby and Ruby have been best friends since they were college roommates, Addison and Brogan have barely spent time in each other’s company. And when they did, things didn’t go well. How will they react when they start to suspect their interfering mothers are setting them up?

    Styling for Instagram will help you achieve both. Author Leela Cyd has an eye for photography and keen sense of digital media—and she has the Instagram following to prove it. Full of gorgeous, full-color inspiration images, Instastyling is full of her expert advice on how to make the most of Instagram. From tips on arranging the perfect composition and styling your shots to using natural lighting and telling story with your work, the book will help you capture the attention of the Instagram community.

    Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

    The origins of her pop culture obsessions can be traced back to household debates over boy bands, and her flair for the dramatic to her young emulation of Blair Waldorf. When she started @GirlWithNoJob, Claudia entered that world as a social media influencer, sharing her unbelievable—and incredibly awkward—encounters with some of her favorite A-listers as she navigates her incredible access. Now, in this juicy, behind-the-scenes look at the life of an Instagram sensation, Claudia leaves nothing out as she contemplates staying true to yourself while hustling in today’s digital culture. Sometimes the best lessons are learned the hard way, and her journey hasn’t been without its punch-in-the-face doses of humility. But, like anyone with a relentless desire to be popular, she dusts herself off and finds a new, better way forward. With humor and unique insights, Claudia examines the nature of social media celebrity, the many sides of fandom, and cancel culture. If there’s one thing she knows for sure, she was born thirsty, and she’s here for another round!

    And she flaunts her perfect life all over social media.It drove her colleague Lizzie mad, but she couldn't stop looking. They were never really friends - and yet Lizzie knew everything about her.Or did she?When chance, and a terrible mistake, pulls Lizzie back into Becca's orbit years after they lost touch, she'll realise that you can't always believe what you see online... and that finding out the truth might be the worst thing you can do.There's no such thing as a perfect life. Only a perfect lie.

    After my father died in a car accident when I was sixteen, I decided to pursue football as a tribute to him. I struggled my way through college coaching for experience, always trying to prove I belonged to the field. And now I’m excited to finally jump into the big leagues as a strength and conditioning assistant coach of the North Carolina Knights.I’ve always been a stubborn, short-tempered, swearing-like-a-sailor tomboy. But it's a different ballgame with the football players.They can be crass, rude, misogynistic.One in particular, the arrogant and egotistical star quaterback, John Scepter.He thinks there’s no place for women in professional football and is not subtly trying to force me out.I hate him.Yet, no one makes my heart race like he does…And that makes me hate him even more.

    It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.This book will help you:Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

    Until she's thrown a curve ball she isn't anticipating – a man that causes her mind to wonder and her pulse to race. Worst of all, he’s completely off-limits . . . because he happens to be one of her bosses. The draw she feels can’t be anything more than that. Avery does her best to push him away, but her heart keeps pulling him in.Logan didn’t predict meeting her - the one that would make him question everything. He thought he knew better, thought he’d never trust again. But a one-night stand cut short flips his world upside down. Undeterred by her need to keep him at an arm's length, he goes against everything he believes in his quest to convince her to let him in.Turns out some love is worth fighting for.