Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors' students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem's underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.

    Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools—and the confidence—to turn your passion into a profitable business.LEARN HOW TO: • Set actionable goals • Diversify your income • Manage your bookkeeping • Copyright your work • Promote with social media • Build a standout website • Exhibit with galleries • Sell and price your work • License your art • Acquire an agent • And much more

    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

    The blank page.It has so much power.Some days it's terrifying, sometimes thrilling, but mostly it's just plain old scary.It is the reason many people never finish that novel, or complete that project, or follow through with that one thing they used to dream about.Sadly, it is the reason many people never even begin.Blaine Hogan's manifesto, UNTITLED: Thoughts on the Creative Process is here to change all that.As an artist who has designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and is now a creative director at one of the largest churches in North America, Blaine walks you through the creative process of attacking the blank page, executing vision, finding the importance of contemplation, fighting the battle with resistance, and learning from your failures.Blank pages be gone!Read UNTITLED and get ready to fill those suckers with good and meaningful work.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

    Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

    I know from experience. In the summer of 2016, I decided to learn hand lettering to create coloring pages for my book, Broken Crayons Still Color. I watched every video I could find and tried all the recommended techniques. However, no matter what I did, even with the best of pens, my lettering looked horrible. Let's admit it: Learning calligraphy is not as easy as some of the artists online make it look. And I was frustrated. I continued my research and discovered faux calligraphy. I decided to use it, along with block lettering, to create my hand-drawn coloring pages. What is Faux Calligraphy? It's fake calligraphy. In my opinion, it is the easiest way to get started. You can achieve a beautiful outcome almost right away, even with your own handwriting. In this book, Calligraphy for Beginners, I will walk you through the steps of how to get started as well as the mistakes to avoid. In calligraphy, your letters will have thick downstrokes and thin upstrokes. With faux calligraphy, you simply add the thickness to your downstrokes after you write the letters. It's a three-step process you'll learn in chapter three. Traditional calligraphy and brush lettering require months of consistent practice to train your hand and develop the muscle memory required to achieve the thick and thin strokes. Even after years of practice, I continue to improve every day. And, honestly, I notice the difference in my lettering if I don't practice consistently for several weeks. Therefore, if you want to achieve a beautiful outcome right away or need to use lettering for a project immediately (like I did), faux calligraphy is a great way to get started. It's a fun way to add text to coloring pages and create beautiful artwork, hand-lettered cards, bookmarks, and so much more. Bonus: As a bonus to this book, you get free access to my faux calligraphy online class ($39 value). To make it as easy as possible for you, I filmed a video demonstrating every letter in the alphabet. Plus, you can download my practice sheets to print off for reference and blank practice sheets for your own lettering. Click the buy button and let's get started!

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    King, and Howlin' Wolf; the multicolored psychedelic hallucinations promoting the Grateful Dead, Dylan, and the Doors; the deliciously tasteless art for the Sex Pistols, Crime, and the Clash. From the Red Dog Saloon in San Francisco, where the psychedelic scene started, to CBGB, New York's punk Mecca, and beyond. 1,500 images searched out world-wide from clubs, attics, and bedrooms—as well as more formal collections—are reproduced in their original blazing colors. Replete with firsthand history—including exclusive interviews with scores of insiders, poster artists, musicians, and promoters—this is the ultimate high for the rock music fan, required reading for the poster collector, a treasure trove for the graphic artist, and a riotous feast for anyone who digs pop culture.

    Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.This book is designed like a notebook, with all the authors' tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

    Dinosaurs had feathers.The appendix isn’t useless but there are nine body-parts that are.Coliseum gladiators were obese and staged their fights.The first robot was built 2,400 years ago.The Bible never says what The Devil looks like.Leprosy doesn’t exist.This book corrects many misconceptions people have about the human body, books, dinosaurs, words, disorders, quotes, religion, and unsolved mysteries (that have actually been solved.)Read on to find out the real reason why movies were made, how angels are actually described in the Bible, discover what happened to the ancient Mayans, and the answer to the ultimate question: which came first - The chicken or the egg?

    Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

    Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.