Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history.Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

    At a prominent showroom in downtown Bangalore. A pregnant woman swoons. Glittering crystals disperse. Chaos reigns. Siddhartha, English teacher-turned-conman, pulls off a diamond heist. With unconditional support from his theatre-artiste wife. Abhimanyu, the authoritarian business baron, retaliates. With a policy master stroke that will push Siddhartha into financial jeopardy. And renew Siddhartha’s streak to wreak vengeance. A devious plot unfolds. Involving the royal heirloom belonging to Abhimanyu. Provoked beyond limits, Abhimanyu pulls out all the stops. Even as he confronts the identity conflicts of a hitherto unknown son that has appeared. Stage-managed bank deposits. Orchestrated raid. A hostile alliance. Until he faces a sordid truth revealed by the blue-blooded mother he worships. How does this dynastic drama play out?

    It is a highly-rated novel that marked the introduction to the literary world of its independent author, Betty Viamontes, and continues to expand its international reach. Rio and Laura, two people from opposite backgrounds, meet in Havana, Cuba in January, 1961. A single, unselfish decision to help a stranger shatters their lives. The revolution they unwittingly helped solidify creates a powerful and myopic socialist government that tears them apart. Neither one of them is prepared to face the roller-coaster ride their lives become. Neither one of them could have imagined how much their love for each other would be tested, or for how long, or the impact their choices would have on their families. Also check the author's second book: "Candela's Secrets and Other Havana Stories," an anthology of vivid and engaging stories that is captivating readers in the United States and abroad.

    Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the world, it won't change their world. Companies that grew up on the web have changed our expectations of the services we rely on. We demand simplicity, speed and low cost. Organizations founded before the Internet aren't keeping up - despite spending millions on IT, marketing and 'innovation'. This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organizations pivot to this new way of working, and what lessons others can learn from their experience. It is based on the authors' experience designing and helping to deliver the UK's Government Digital Service (GDS). The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped �4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries and companies noticed, with the GDS model now being copied around the world.

    Z came to expect a certain alchemical, trademark blend: words which were caustic and wry, at times self-deprecating or even puzzling, but always devilishly smart with arresting honesty. A complex package, that's the Doctor.  The one-time sparring partner of Ernest Hemingway, Paul Zimmerman is one of the modern era's groundbreaking football minds, a man who methodically charted every play while generating copious notes, a human precursor to the data analytics websites of today. In 2008, Zimmerman had nearly completed work on his personal memoirs when a series of strokes left him largely unable to speak, read, or write. Compiled and edited by longtime SI colleague Peter King, these are the stories he still wants to see told.  Dr. Z’s memoir is a rich package of personalities, stories never shared about such characters as Vince Lombardi, Walter Payton, Lawrence Taylor, and Johnny Unitas. Even Joe Namath, with whom Zimmerman had a legendary and well-documented 23-year feud, saw fit to eventually unburden himself to the remarkable scribe.  Also included are Zimmerman's encounters with luminaries and larger-than-life figures outside of sports, notably Donald Trump, Rupert Murdoch, and Hunter S. Thompson. But not to be missed are Zimmerman's quieter observations on his own life and writing, witticisms and anecdotes which sway between the poignant and hilarious. No matter the topic, Dr. Z: the Lost Memoirs of an Irreverent Football Writer proves essential, compelling reading for sports fans old and new.

    Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life. Geometry of Design-the first book in our new Design Briefs Series-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun handblender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.

    You'll learn the basics of design, modeling, rigging, and animation-while mastering exciting new techniques for stretch-and-squash deformation, advanced blend extraction, and the latest software tools. Walk through the author's detailed analysis of sample animations and discover how to add nuance and sophistication to your designs.Full of insights drawn from years of professional experience, this book provides the focused and practical information you need to create believable facial animations. Learn visimes and lip sync techniques Construct a mouth and mouth keys Explore the process of facial landmarking Master the cartoon techniques of squash and stretch Harness the latest advanced blend extraction tools Create interfaces for your faces Understand skeletal setup, weighting, and rigging Control faces with the book's powerful rig and learn how skin moves to make various shapes and expressionsMaster powerful stretch-and-squash (and squoosh!) techniquesFeatured on the CDFine-tune your facial animations with the techniques demonstrated on the companion CD. Content includes tutorial files, lip sync samples, models, textures, and more.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

    Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

    Natural disasters. Domestic crackdowns. Economic collapse. Riots. Wars. Disease. Starvation.What can you do when it all hits the fan?You can learn to be self-sufficient and survive without the system."I've started to look at the world through apocalypse eyes." So begins Neil Strauss's harrowing new book: his first full-length work since the international bestseller The Game, and one of the most original-and provocative-narratives of the year.After the last few years of violence and terror, of ethnic and religious hatred, of tsunamis and hurricanes–and now of world financial meltdown–Strauss, like most of his generation, came to the sobering realization that, even in America, anything can happen. But rather than watch helplessly, he decided to do something about it. And so he spent three years traveling through a country that's lost its sense of safety, equipping himself with the tools necessary to save himself and his loved ones from an uncertain future.With the same quick wit and eye for cultural trends that marked The Game, The Dirt, and How to Make Love Like a Porn Star, Emergency traces Neil's white-knuckled journey through today's heart of darkness, as he sets out to move his life offshore, test his skills in the wild, and remake himself as a gun-toting, plane-flying, government-defying survivor. It's a tale of paranoid fantasies and crippling doubts, of shady lawyers and dangerous cult leaders, of billionaire gun nuts and survivalist superheroes, of weirdos, heroes, and ordinary citizens going off the grid.It's one man's story of a dangerous world–and how to stay alive in it.Before the next disaster strikes, you're going to want to read this book. And you'll want to do everything it suggests. Because tomorrow doesn't come with a guarantee...

    With humor and chutzpah, attorney, commentator, and popular radio host Michael Smerconish takes on today's oversensitive culture with a collection of entertaining, outlandish anecdotes about PC gone wild-stories that are hilarious, horrifying, and unbelievably true.Why are sports leagues handing out trophies to losers? Why are little old grandmas hired to guard 200-pound prisoners? Why are newborn babies and old men with walkers singled out at the airport while likely terrorists are ushered through security with ease?This book shows through these absurdities that today's atmosphere of censorship and multiculturalism is paving the way for serious threats to our cultural identity and national security: "It's one thing for the forces of political correctness to muzzle our day-to-day lives here at home in the US, quite another when that same cancer metastasizes into the war on terror."We must eradicate the PC disease. Our sanity-and our very lives-depend on it."Michael Smerconish talks the talk: If you say unpopular things, watch out! Using vivid examples of PC rubbish, "Muzzled" will lead you into a world that would terrify Rod Serling. An entertaining and provocative book." -Bill O'Reilly"Reads like fiction, too bad it's true." -Nelson DeMille, novelist, author of "Night Fall and The General's Daughter""The PC virus is out of control . . . and it's worse than you think! In this entertaining and important book, Michael Smerconish chronicles just how mindless things have gotten in politically correct America. He tells fascinating stories that will make you laugh . . . right up until the time they make you scream. Thanks to the PC crowd, we are all living in The United States of the Absurd." -Bernard Goldberg, journalist and author of "100 People Who Are Screwing Up America," "Arrogance," and "Bias""I really squirm whenever I find myself agreeing with Smerconish. (I know the feeling is mutual.) I did a lot of squirming while reading this provocative book. All true liberals and conservatives must agree with Smerconish that the PC muzzles must be removed so that people can decide based on the marketplace of ideas." -Alan Dershowitz, Felix Frankfurter Professor of Law, Harvard and author of "Preemption""I don't often find myself on the same side of the political barricades as Michael Smerconish. But "Muzzled" is a witty, provocative, and timely book. Even when Michael is wrong, which is often, he draws you in and keeps you reading." -Arianna Huffington, author of "Pigs at the Trough" and "Fanatics and Fools""In Muzzled, my American Blood Brother of status-quo-obliterating defiance, Michael Smerconish, once again smokes out the cockroaches of political correctness . . . "Muzzled" is a great title for a book that I am convinced every American school kid should read and be tested on. If a new generation doesn't grow some intellectual balls, our Once Great Nation will continue to repeat horrific mistakes and pay the price . . . Read it. Live it." -Ted Nugent, rock star, author, television personality, and hunter extraordinaire

    Stuck in a rut, baseball was dying. Then Steinbrenner bought the Yankees, a second-division club with wife-swapping pitchers, leaving the House That Ruth Built not with a slam but a simper. He vowed not to interfere—before soon changing his mind. Across town, Tom Seaver led the Mets’ stellar pitching line-up, and iconic outfielder Willie Mays was preparing to say goodbye. For months, the Mets, under Yogi Berra, couldn’t get it right. Meanwhile, the A’s were breaking a ban on facial hair while maverick owner Charlie Finley was fighting to keep them underpaid. But beneath the muttonchops and mayhem, lay another world. Elvis commanded a larger audience than the Apollo landings. A Dodge Dart cost $2,800, gas was a quarter per gallon. A fiscal crisis loomed; Vietnam had ended, the vice president resigned, and Watergate had taken over. It was one of the most exciting years in the game’s history, the first with the designated hitter and the last before arbitration and free agency. The two World Series opponents went head-to-head above the baby steps of a dynasty that soon dwarfed both league champions. It was a turbulent time for the country and the game, neither of which would ever be the same again.

    In fact, prequel would be a better word for this new book, since it is aimed towards the novice designer. Whereas Sketching shows you how to draw various aspects of shape and form, and serves more as a reference book, The Basics explains things in more detail, taking the reader by the hand and guiding him step by step through all the various aspects of drawing that novice designers come up against.The Basics explains the rudiments of learning to draw both clearly and comprehensively, using step-by-step illustrations, examples, and strategies. You will learn to use and master the different techniques and also how to apply sketches in the design process.It is the perfect book for those just starting out in sketching, for the first years of art and design courses, and for those who wish to revise the basics of good sketching; it is a simple and efficient way of learning all you've ever wanted to know but have never had explained to you.Koos Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of Industrial Design Engineering.Roselien Steur lectures at the Royal Academy of Arts in The Hague and specialises in design sketching workshops for professionals.

    Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

    Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.