With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    Networking.In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His first secret: master networkers are focused on giving, not getting.With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.

    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Discover how to Publish Books on Amazon & Sell A Million Copies Using Kindle, Print & Audio Book~ ON SALE FOR A LIMITED TIME FOR 0.99, USUALLY 3.99This Writing Guide is the # 1 Way to Learn The Entire Publishing Process on Amazon & Covers: How To Write More BooksHow To Find Which Categories to Publish InHow To Master Kindle Direct PublishingHow to Master Facebook MarketingHow to Master Product Descriptions (Synopsis)How to Use Community ForumsHow to Launch Book Promotions to Climb The Amazon RankingsHow To Master Print Publishing Using CreatespaceHow To Master Publishing Audio Books Using ACXHow To Remake Public Domain Books & Much More!

     Instead, Nail Your Story attempts to reveal the connections between the various parts of story so that you can more easily build cohesive plots, characters, themes, and settings—without having to stress over the decisions because (surprise!) you’ve probably already made them in another area of your book. Included in the book: - Monica's Smarter Storytelling Framework, which shows you the many layers of a story and how they each relate to each other - Translation guides for building out your story (for example, how you can use character to build your theme, and vice-versa) - The Smarter Storytelling Worksheets to help you plot out all the elements of your story into one cohesive document - Tons of examples from some of the most popular stories of our time, including Harry Potter, The Hunger Games, the Twilight series, Star Wars, Lord of the Rings, How To Get Away With Murder, A Song of Ice and Fire, and more. If you’ve struggled to get 5-star reviews on your stories or build an audience of people dying to get your next book, Nail Your Story will help you identify areas of improvement and even show you how a few small tweaks in your currently available content can make a massive difference in your sales!

    Or, more importantly: do you believe you'd be healthier and happier if everyone who you live with had the strategies to regulate their emotions? ...right? The truth is not too many people actually realize what EQ is really all about and what causes its popularity to grow constantly. Scientific research conducted by many American and European Universities prove that the ‘common’ intelligence responses account for only less than 20% of our life achievements and successes, while the other more than 80% depends on the emotional intelligence. To put it roughly: either you are emotionally intelligent, or you’re doomed to mediocrity, at best. As opposed to the popular image, emotionally intelligent people are not the ones who react impulsively and spontaneously, or who act lively and fiery in all types of social environments. Emotionally intelligent people are open to new experiences, can show feelings adequate to the situation, either good or bad, and find it easy to socialize with other people and establish new contacts. They handle stress well, say ‘no’ easily, realistically assess the achievements of themselves or others, and are not afraid of constructive criticism and taking calculated risks. They are the people of success. Unfortunately, this perfect model of an emotionally intelligent person is extremely rare in our modern times. Sadly nowadays, the amount of emotional problems in the world is increasing at an alarming rate. We are getting richer, but less and less happy. Depression, suicide, relationship breakdowns, loneliness of choice, fear of closeness, addictions - this is the clear evidence we are getting increasingly worse when it comes to dealing with our emotions. Emotional Intelligence is a SKILL, and can be learned through constant practice and training, just like riding a bike or swimming! This book is stuffed with lots of effective exercises, helpful info and practical ideas. Every chapter covers different areas of emotional intelligence and shows you, step by step, what exactly you can do to develop your EQ and become the better version of yourself. I will show you how freeing yourself from the domination of the left-sided brain thinking can contribute to your inner transformation – the emotional revolution that will help you redefine who you are and what you really want from life. In This Book I'll Show You: -What Is Emotional Intelligence and What Does EQ Consist Of? -How to Observe and Express your Emotions -How to Release Negative Emotions and Empower the Positive Ones -How To Deal With Your Internal Dialogues -How To Deal With The Past -How to Forgive Yourself and How to Forgive Others -How to Free Yourself from Other People’s Opinions and Judgments -What Are "Submodalities" and How Exactly You Can Use Them to Empower Yourself and Get Rid of Stress -The Nine Things You Need to Stop Doing to Yourself -How to Examine Your Thoughts -Internal Conflicts Troubleshooting Technique -The Lost A

     (Note: both books (1) How to Write Descriptions of Eyes and Faces and (2) How to Write Descriptions of Hair and Skin are now available in a single, unabridged volume for readers interested in both buying both books together at a cheaper price than buying them individually: How to Write Descriptions of Eyes, Faces, Hair, Skin. ASIN: B00670OUGW.) Here, you get more help than you could possibly imagine on describing eyes and faces. Each section centers on a type of description, such as Eye Color (for example, "Crystal blue eyes"), or Appearance of the Eye (for example, "Beady eyes," or "Bedroom eyes"), or Actions Involving the Eyes (for example, "Darting eyes" or "Gawking"). Each section lists its descriptive terms alphabetically with full explanations. You can read the lists to learn new terms, or you can look up a specific term. The eye section starts with the location of colors in the iris. Through examples, you learn how physical description starts with an accurate, detailed picture of everything you see, which you condense for your fiction. You learn about the appearance of the eyes, actions involving the eyes, and how to describe eyelids, eyebrows, and eyelashes. All of this leads into more than 2,000 words explaining 82 different color names to assign to eyes that are black, blue, brown, gray, green, hazel, or violet. The face section shows how to describe facial shapes, forehead, ears, cheekbones, nose, lips, chin, and facial hair, if any. You learn about facial expressions, such as simpering or sneering, and things like the differences between a frown and a scowl. You also get a section on how the face shows different emotions. For example, you can look up "Anger" and read about common physical signs of anger such as blood rising beneath the skin, the forehead tightening, the eyes narrowing, and the nose wrinkling in disgust. Who may benefit from this book? Anyone who wants a quick prompt or idea so as not to lose his writing momentum. Readers for whom English is a second language may enjoy the in-depth explanations of American English terms. Authors in genres that demand much physical description (for example, fantasy fiction and romance fiction) may also find this book useful. How to Write Descriptions of Eyes and Faces is about 15,000 words in total. Thank you for reading.

    While it seems hard to hit high word counts, the secrets are easier than you think. In this writer's guide, prolific author M.L. Ronn pulls back the curtain on the process that he uses to write 6-8 novels a year. He has kept this pace while juggling responsibilities as a husband, father, manager at a Fortune 100 company, and a law school student. The result is a catalogue of over 40 books and counting. Create a writing habit that suits your lifestyle Use writing apps on your phone to double your word count Learn strategies to beat writer's block forever Discover how to write smarter by using unorthodox strategies used by the masters This book is the only thing standing between you and your writing dreams. Write faster, write smarter, beat writer's block, and be the prolific author you've always wanted to be!

    From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.

    Collected here for the first time are those pieces illuminating the tricks of the authorial trade, from creating vibrant characters and generating seamless plots, to conquering writer's block and experimenting with self-publishing.Filled with wit and insight, The Liar's Bible is a must-read for experts, amateurs, and anyone interested in learning to craft great fiction from one of the field's modern masters.This ebook features an illustrated biography of Lawrence Block, including rare photos and never-before-seen documents from the author's personal collection."Block is one of the best " -The Washington PostLawrence Block (b. 1938) is a Grand Master of the Mystery Writers of America and an internationally acclaimed New York Times bestselling author. His awards include a Lifetime Achievement Award from the Private Eye Writers of America and the Cartier Diamond Dagger Lifetime Achievement Award from the Crime Writers' Association (UK). Although he is best known for his four main mystery series, Block explored a variety of genres, including thrillers and erotica, and developed an early following as a pulp-fiction writer under a number of pseudonyms. Born in Buffalo, New York, Block has three daughters and currently lives with his wife in New York City.

     All her books reached #1 within just a few days of publishing and over time, she developed a Step-by-Step, proven and easy-to-follow System that can help you reach Bestseller status with your very first book. "Kindle Bestseller Publishing" is part 5 of the “The Sassy Way…..when you have NO CLUE!” series, that teaches Internet Marketing to total beginners. You might not think of Kindle Publishing as a marketing tool, but it is actually: One of the fastest, most efficient ways to build a following online! For your blog, your social media platforms, your business or any service you are offering. In addition, KINDLE PUBLISHING offers the following BENEFITS: - The Prestige of being a published - or even Bestselling - Author - Instant Authority in your Field - New clients and customers on auto-pilot who will trust you a lot more, because you have already proven yourself - Passive Income - Automatic List Building. Email marketing is widely considered the most powerful marketing technique of all, more than Facebook and Google Ads combined. Publishing a book on Amazon can help you build your mailing list on auto-pilot - and Amazon even pays you to do it….. This book will teach you STEP-BY-STEP how to go from zero to published - and - possibly a Bestseller! It is NOT an in-depth WRITING COURSE although some basic instructions and tips are provided. “Kindle Bestseller Publishing” focuses on the Marketing aspects of publishing a book on Amazon and in particular, what it takes to reach Bestseller status - the “science” behind it. Important areas that will be covered include:: - Researching profitable Book Ideas - Understanding Amazon’s Algorithm and how new readers can find you - How to optimize your meta data, including your book title to trigger Amazon’s algorithm to promote your book heavily - Category and Keyword Research and how Bestseller ranking on Amazon works - How to market your book during Launch Week and much more….

    Great! But now you're faced with a laundry list of questions: Should I freelance full time or part time? Should I write for magazines, newspapers, or online markets? How do I dream up the perfect article idea, and how do I pitch it successfully? How do I negotiate contracts, foster relationships with editors, and start getting steady work while avoiding financial panic attacks and unpleasant ulcers?The Essential Guide to Freelance Writing answers all of these questions--and much more. From breaking in to navigating the basics of the business, this book is your road map to a fruitful and rewarding freelance life. You'll learn how to:Dig into various markets, including consumer magazines, trade journals, newspapers, and online venues.Make your digital mark and build your writing platform.Pitch like a pro and craft solid query letters that get responses.Conduct professional interviews in person, by phone, or by e-mail.Write and structure various types of articles, from front-of-the-book pieces to profiles and features.Quit your lackluster day job, and live the life you've always wanted.Filled with insider secrets, candid advice, and Zachary Petit's trademark humor and blunt honesty, The Essential Guide to Freelance Writing won't just show you how to survive your freelancing writing career--it will teach you how to truly thrive.

    Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

    As educational leaders around the world implement Leverage Leadership ideas, their collective stories have revealed a simple framework by which the seven levers may be implemented: See It, Name It, Do It. This book aligns classic Leverage Leadership principles with this proven framework to streamline implementation and help good leaders become great. Expert discussion and real-life success stories prove that effective leadership is not about innate charisma, charm, or personality--it's about how a leader uses their time.Aimed at all levels of school leadership, this book shows you what to do, and how and when to do it. The companion DVD includes 30 real-world videos that showcase effective leadership happening in our schools right now, and all templates, tools, and other professional development materials have been fully refreshed with a renewed focus on real-world implementation. Informational, inspirational, and highly motivational, this book explores both the separate components of success and what it looks like as a whole.Learn the core principles of effective leadership Understand what success looks like on the ground Practice the seven levers of leadership that allow transformational growth Adopt the tools and techniques that facilitate a schoolwide transformation Educational leaders from a diverse array of schools around the world have found unprecedented success using the key principles detailed in Leverage Leadership, and this book is inspired -- and informed -- by their stories. Leverage Leadership 2.0 is the practical resource school leaders need to start making real change happen today.