Imagine Big: Unlock the Secret to Living Out Your Dreams
Terri Savelle Foy - 2013
However, as Terri Savelle Foy shares in IMAGINE BIG, we cannot allow what we see happening today to limit what we can imagine God doing for us supernaturally in our lives. Within the pages of this book, you will be inspired and encouraged to: Imagine your futureMake a dream bookAssign time daily to review your dreams Get your goals in placeInitiate action nowNullify negativityExpress gratitudeBe led by your God-given desiresInvest in your dreamsGet your expectancy high IMAGINE BIG will show you how to turn the what "ifs" into what "is". Today can be the beginning of everything God wants you to be and do!
Dare: Accepting the Challenge of Trusting Leadership
Scott Weiss - 2013
Those who are brave enough to accept his DARE will discover...• More loyal, satisfied clients and customers• Reduced turnover and more• engaged employees• A more creative, innovative, and collaborative workplace• Less personal conflict and more genuine relationships• The passion to thrive, not just survive, in our professionsA courageous book that calls on leaders themselves to step up and make the changes that will rebuild trust and restore business integrity for customers, employees, and the global public.
Starting & Building a Nonprofit: A Practical Guide [With CDROM]
Peri H. Pakroo - 2005
Rescue a school library. Preserve an endangered species. Support the arts. Whatever it is you want to do to give back to your community, "Starting & Building a Nonprofit"provides the kick start you need. Filled with user-friendly information, practical advice and step-by-step instructions, this book is your guide through the process of getting your nonprofit up and running. It explains how to: pick the perfect name for your organization structure a nonprofit to achieve your goals choose a federal tax-exempt status create a mission statement develop a strategic plan and initial budget launch a successful fundraising plan recruit and manage board members and volunteers hire and train staff obtain necessary insurance market your organization and much more "Starting & Building a Nonprofit" goes beyond paperwork -- it addresses the big picture, showing you how to create a solvent, efficient organization that will make a real difference. All the forms you'll need are included as tear-outs and on CD-ROM. And the newly updated 3rd edition has a brand new chapter on building a website for your nonprofit, along with essential new details on getting the word out and marketing your nonprofit.
The Top 10 Distinctions Between Entrepreneurs and Employees
Keith Cameron Smith - 2010
In this powerful guide to achieving independence, entrepreneur and inspirational speaker Keith Cameron Smith shares ten crucial principles to help you make the leap from ordinary follower to extraordinary leader, including • Entrepreneurs have an empowering perspective of failure. Employees see failure as bad. Learn to see setbacks not as a form of rejection, but as feedback to help you learn and grow. • Entrepreneurs are solution finders. Employees are problem solvers. Instead of quick fixes, seek out permanent solutions that save time and money. • Entrepreneurs look into the future. Employees look into the past. Choose where you want to go, take consistent steps in that direction, and work toward it relentlessly. Begin building a better future today. Even if you can’t start your own business, you can make positive changes right now, in your cubicle or your corner office, by adopting an entrepreneurial spirit. By following Keith Cameron Smith’s expert advice, you too can take control of your career and your life, once and for all! Foreword by Sharon Lechter Praise for Keith Cameron Smith’s The Top 10 Distinctions between Millionaires and the Middle Class
“Everyone can be a millionaire. You just need to know the 10 Distinctions. Learn, use, and study these great distinctions and become a millionaire.”—Mark Victor Hansen, co-author of The One Minute Millionaire and Chicken Soup for the Soul “Filled with wisdom and knowledge that leads to freedom and abundance.”—Nido R. Qubein, author of Stairway to Success
Everything I Know about Marketing I Learned from Google
Aaron Goldman - 2010
Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.
Brandwashed
Martin Lindstrom - 2011
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb! • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends). • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles. • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
The Social Organism: How Social Media Is Growing, Evolving, and Changing Who We Are
Oliver Luckett - 2016
The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.
Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Jay Conrad Levinson - 2010
Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
The Golden Rules of Blogging
Robin Houghton - 2015
But where did they come from? And should we be breaking them? Designed for bloggers of all levels of experience, this book takes a hard look at twenty-eight of the blogospheres golden rules and shows you when, why and how to break them. Illustrated with real-life Blogger Stories and examples plus Expert Comments from those whove learned the hard way, The Golden Rules of Blogging (and When to Break Them) will give you a fresh perspective on blogging. Out with the rules? You decide!
Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
Josh Turner - 2015
We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.
If You Can't Wholesale After This: I've Got Nothing For You..
Todd M Fleming - 2017
It's the first book in the "I've Got Nothing For You.." series. This series of books aims to guide you through the process of becoming financially free through real estate investing. If You Can't Wholesale After This was written for people who are fed up with the traditional "rat race" style of living and want to create a new way of living no matter if you have ever been involved in real estate or have any money of your own. This book will guide your mind and actions to building massive wealth step by step. Todd himself completed his first deal with only $11 in his checking account. He believes that anyone can build financial freedom by changing their mindsets and improving their daily habits. This book will change the way that you think about money and the way you think about the opportunity surrounding you each and every day. This book will inspire you to begin your own real estate business and provide a living for your family that you only dreamed of previously.
Think Differently: Open your mind. Philosophy for modern life: 20 thought-provoking lessons
Adam Ferner - 2018
Using a clear and effective methodology and stunning graphics to visually guide you, Think Differently discusses the important, sometimes challenging, but always relevant topics of today – taking theories off the page through relatable examples. Dip in and out of lessons as you explore how philosophy is at the heart of your everyday. From people skills to lifestyle choices, self-help to politics – and how you spend your free time. As Adam Ferner explains, 'like the sugar from a donut, philosophy covers absolutely everything'.
The Daring Girls of Guernsey: a Novel of World War II
Gayle Callen - 2021
Innocent young teacher Catherine is forced to house a German officer. Shrewd waitress Betty seeks to elude the persistent Nazi determined to conquer her. And courageous nurse Helen cares for her patients – both British and German – while hiding a British spy in her seaside cottage.Their fight against the injustices being enacted on their island home brings the women, the spy, and their enemies together in one night that will change all of their lives forever. Though none of them could foresee that the battle they fought that night would reach across time to 1997, when the tragic fallout ensnares Helen once more.
Malice
Liz Crokin - 2015
The lifelong conservative Republican finds herself extremely conflicted covering a sex scandal involving potentially the nation’s first Mormon President. The juicy assignment takes Lana on a wild and dangerous adventure from a desert town filled with sleazy brothels to quiet, Mormon-filled Salt Lake City. Lana’s millionaire boyfriend’s love and support gives her strength during her roller coaster assignment–until her entire world suddenly collapses. Ironically, Lana’s life becomes a worse nightmare than any salacious story she had covered in her ten-year career in the crazy, upside down world of tabloid journalism.
Smörgåsbord of Musings
Rathnakumar Raghunath - 2020
People living happy lives, some not-so-happy lives, people in love, hopeless romantics, people dealing with heartbreak, the ones who believe life is better with a bit of whimsy, this book, hopefully, has a little something that resonates with everybody, lets the reader find the silver lining when needed and discover the joie de vivre even when times are hard.