The Ride Delegate: Memoir of a Walt Disney World VIP Tour Guide
Annie Salisbury - 2014
Annie Salisbury was one of these Cast Members, in charge of making the very best magic for those who could afford it.In The Ride Delegate, her memoir of life as a Disney World VIP tour guide, Annie shares some of her most memorable experiences:
The Middle Eastern royal family who needed a room at the Contemporary where all thirty-seven of them could pray, right now
The wealthy woman who used cancer as an excuse for why her family should be able to ride It's a Small World until they were ready to get off
The mysterious VIP (dubbed "Dr. No" by Annie) who arrived for his afternoon tour in a private plane at a private airport in the swamp
The famous football player who didn't understand why he couldn't ride Universal's Incredible Hulk Coaster at EPCOT
Plus, you'll learn about the perks and privileges of being a VIP Tour Guide, from corn dogs to illicit cash, and the lengths to which Disney will go to keep its VIP guests happy
Come get a taste of what Disney World is like for those with deep pockets—and personalities to match—and meet the eccentric, outrageous guests who turned Annie's dream job into a reality show.
Wake Up and Change Your Life
Duncan Bannatyne - 2008
Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.
Age of Propaganda: The Everyday Use and Abuse of Persuasion
Anthony R. Pratkanis - 1991
Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
How to Write the Perfect Resume: Stand Out, Land Interviews, and Get the Job You Want
Dan Clay - 2018
As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int
Silent Sales Machine 9.0: Your Comprehensive Proven Guide to Multiple Streams of Online Income
Jim Cockrum - 2015
Your purchase includes full audio (as ready by the author with bonus commentary & content) as well as Jim's top selling email marketing course which normally sells for $97! As one of the most read Internet business success authors of all time, Jim is committed to keeping his flagship book up to date and always full of the most cutting edge ideas. Multiple online business strategies are documented as the author advises everyone from "newbies" to seasoned professionals on what DOES and DOESN'T work in the world on online business and Internet marketing RIGHT NOW. The reader will learn to establish multiple automated income streams using proven, creative concepts with numerous examples of successful application given throughout the book. Topics covered include; Selling on Amazon.com, creative uses of eBay, finding and growing a loyal audience online, social marketing, automating your online efforts, effective email marketing and multiple real life success stories from his ever growing audience of creative and successful online entrepreneurs. BONUS: Buyers get full free access to Jim's $97 email marketing course (see chapter 3 for the link!) BONUS 2: Full audio of the book as read by the author!
Get Back in the Box: Innovation from the Inside Out
Douglas Rushkoff - 2005
All in the name of innovation.But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses.Indeed, for all their talk about innovation, most companies today are still scared to death of it.To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today.The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies.American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery."American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived."Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them.
New Era Of Management
Richard L. Daft
In response to the dynamic environment of management, Richard Daft has written a text integrating the newest management thinking with a solid foundation in the essentials of management.
Knitting New Mittens and Gloves: Warm and Adorn Your Hands in 28 Innovative Ways
Robin Melanson - 2008
Now this self-described “mitten and glove aficionado” shares her enthusiasm for these ordinary items by presenting 28 extraordinary ways to make them for year-round style.Featuring gloves, mittens, arm warmers, mitts, and fingerless gloves, this is the second book in a new SCT Craft series that introduces innovative approaches to creating popular knitted items. Knitting New Mittens and Gloves combines traditional and untraditional techniques—as well as influences as far-flung as Gothic architecture, Estonian lace, and Wagnerian opera—in a winning collection of patterns for adults and children. From wool mittens filled with unspun fleece and arm warmers with leather laces, to cotton-mesh fingerless gloves and silk-beaded mitts to be worn as adornments, each design has an unexpected twist.Because they are small, quick to make, and don’t require a lot of yarn, mittens and gloves are perfect projects for knitting throughout the year, and they also offer an ideal opportunity for beginning and more seasoned knitters to experiment with new techniques, yarns, and styles. With its fresh, original sensibility, Knitting New Mittens and Gloves will captivate knitters of every level.
Finding & Funding Great Deals: The Hands-on Guide to Acquiring Real Estate In Any Market
Anson Young - 2017
In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside, he outlines his own methods as well as other techniques to help new and seasoned investors alike improve their real estate business. This is not a magic pill that will turn you in to a successful investor overnight; instead this is a practical guide to several approaches to use in each step of your real estate deal finding journey. Hard work required (but not included with the purchase of this book). Inside, you will learn: Inside, you’ll discover: Marketing methods Several analysis techniques Funding approaches How to help others through pain points Negotiation techniques How to build your business so you can do it all over again.
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Austin Kleon - 2012
That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.
Badass: Making Users Awesome
Kathy Sierra - 2015
The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Help! My Facebook Ads Suck
Michael Cooper - 2017
I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.
Be the Better Broker, Volume 2: Days 1-100 As A New Broker, Building Lasting Foundations and Surviving in the Meantime
Dustan Woodhouse - 2016
Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.
The Naked Truth About Self-Publishing
Jana DeleonDenise Grover Swank - 2013
A book so raw it was banned in one small city in Iowa. If you are thinking about self-publishing or you just want to know all the juicy insider scoop this is a must read.