Lesson plans and lecture notes matter less than the special way teachers comprehend the subject and value human learning. Whether historians or physicists, in El Paso or St. Paul, the best teachers know their subjects inside and out--but they also know how to engage and challenge students and to provoke impassioned responses. Most of all, they believe two things fervently: that teaching matters and that students can learn.In stories both humorous and touching, Bain describes examples of ingenuity and compassion, of students' discoveries of new ideas and the depth of their own potential. What the Best College Teachers Do is a treasure trove of insight and inspiration for first-year teachers and seasoned educators.

    Leslie Montgomery and Margot Holmes Smith weave vocabulary into each school day using multisensory instruction that includes music, art, literature, movement, games, drama, writing, test-taking skills, and technology. Along the way, they turn every student into a lover of language.With support from literacy specialist Brenda Overturf, Leslie and Margot have developed a five-part plan—introducing new words in context, adding related synonyms and antonyms, engaging students in several days of active learning, celebrating new words, and assessing vocabulary development—that teaches all students to learn and love vocabulary.This easy-to-read reference explains how to plan, teach, and assess based on the latest research in vocabulary instruction and learning. Forget copying definitions from the dictionary and completing boring worksheets! Word mastery comes from intimate knowledge of language. From prediction to practice to performance, students from all backgrounds can discover how to make words their own. After incorporating Leslie's and Margot's vocabulary plan into your daily instruction, you and your students can become word nerds, too!

    It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command—creating a distinctive brand voice, telling stories, using language powerfully and originally—as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer’s copywriting text.

    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!

    Searching for them adds extra fun to any visit and has become something of a mission for many Disney fans. At their request, Barrett, whose Hidden Mickeys field guide has been helping Disney World visitors hunt these elusive characters since 2003, now offers equal sleuthing aid to Disneyland visitors.

    At its root, the principle works like this: Like Dorothy and the gang in The Wizard of Oz, most businesspeople have the tools to succeed, but when things go wrong they blame circumstance or others instead of looking within for the true cause of unsatisfactory results. Once individuals learn to accept responsibility, they can use the Oz Principle to become better leaders. Now, with corporate scandals in the headlines and the culture of victimization running rampant at every level of the business world, Roger Connors, Tom Smith, and Craig Hickman return with a new edition of The Oz Principle. Fully revised, this edition will update the statistics, concepts, and relevant companies through fresh, timely anecdotes and stories.

    The third edition of Readings in Planning Theory features thirteen new readings that define current debates and presents the works that constitute the main focus of the field, addressing the central issues that face planners as theorists and practitioners.Expands the focus on international planning by including globalization and theories of development Includes new readings that examine themes emerging in planning theory, including a critique of the modernist roots of centralized planning, a re-emphasis on space in planning, and a discussion of the difficulty of sustainable development Features new case studies of planning success and failure on both sides of the Atlantic Addresses the range of core planning theory so as to remain the primary text in urban planning courses Examines the current state of planning theory and the new directions it has taken in recent years Draws on a wide range of authors who address planning history, arguments for and against planning, competing planning styles, planning ethics, the public interest, and considerations of race and gender

    Coming from the perspectives of both a distinguished Dean of Education and one of America s most widely acclaimed practitioners, Professional Learning Communities at Work: Best Practices for Enhancing Student Achievement provides specific, practical, how to information about transforming schools into results-oriented professional learning communities. Professional Learning Communities at Work will guide you through: Curriculum development Teacher preparation School leadership Professional development programs School-parent partnerships Assessment practices

    Her explorations go to the heart of democracy and love, and the historical and present endangerment of both.The poems of Dark Fields of the Republic are a theater of voices: of men and women, the dead and the living, over time and across continents. Rich writes out of conversations actual and imaginary, actions taken for better or for worse, out of histories and songs, humdrum and terrible events, out of the most intimate loves and love for the world. Through these poems, she extends the poet's reach of witness and power of connection, and invites the reader-listener to participate.

    Building on the foundation she established in her classic work, The Critical Years, Sharon Parks urges thoughtful adults to assume responsibility for providing strategic mentorship during this important decade in life. She reveals also, however, the ways young adults are influenced not only by individual mentors but also by mentoring environments. To read Young Adulthood in a Changing World, an excerpt from this book, click here.

    Yet we still don't know what, precisely, makes a teacher great. Is it a matter of natural-born charisma? Or does exceptional teaching require something more? Building a Better Teacher introduces a new generation of educators exploring the intricate science underlying their art. A former principal studies the country s star teachers and discovers a set of common techniques that help children pay attention. Two math teachers videotape a year of lessons and develop an approach that has nine-year-olds writing sophisticated mathematical proofs. A former high school teacher works with a top English instructor to pinpoint the key interactions a teacher must foster to initiate a rich classroom discussion. Through their stories, and the hilarious and heartbreaking theater that unfolds in the classroom every day, Elizabeth Green takes us on a journey into the heart of a profession that impacts every child in America.What happens in the classroom of a great teacher? Opening with a moment-by-moment portrait of an everyday math lesson a drama of urgent decisions and artful maneuvers Building a Better Teacher demonstrates the unexpected complexity of teaching. Green focuses on the questions that really matter: How do we prepare teachers and what should they know before they enter the classroom? How does one get young minds to reason, conjecture, prove, and understand? What are the keys to good discipline? Incorporating new research from cognitive psychologists and education specialists as well as intrepid classroom entrepreneurs, Green provides a new way for parents to judge what their children need in the classroom and considers how to scale good ideas. Ultimately, Green discovers that good teaching is a skill. A skill that can be taught.A provocative and hopeful book, Building a Better Teacher shows that legendary teachers are more than inspiring; they are perhaps the greatest craftspeople of all."

    Siegel, M.D., and early childhood expert Mary Hartzell, M.Ed., explore the extent to which our childhood experiences actually do shape the way we parent. Drawing upon stunning new findings in neurobiology and attachment research, they explain how interpersonal relationships directly impact the development of the brain, and offer parents a step-by-step approach to forming a deeper understanding of their own life stories, which will help them raise compassionate and resilient children. Born out of a series of parents' workshops that combined Siegel's cutting-edge research on how communication impacts brain development with Hartzell's thirty years of experience as a child-development specialist and parent educator, Parenting from the Inside Out guides parents through creating the necessary foundations for loving and secure relationships with their children.

    Beginning with his family’s odyssey, In a Different Key tells the extraordinary story of this often misunderstood condition, and of the civil rights battles waged by the families of those who have it. Unfolding over decades, it is a beautifully rendered history of ordinary people determined to secure a place in the world for those with autism—by liberating children from dank institutions, campaigning for their right to go to school, challenging expert opinion on what it means to have autism, and persuading society to accept those who are different.  It is the story of women like Ruth Sullivan, who rebelled against a medical establishment that blamed cold and rejecting “refrigerator mothers” for causing autism; and of fathers who pushed scientists to dig harder for treatments. Many others played starring roles too: doctors like Leo Kanner, who pioneered our understanding of autism; lawyers like Tom Gilhool, who took the families’ battle for education to the courtroom; scientists who sparred over how to treat autism; and those with autism, like Temple Grandin, Alex Plank, and Ari Ne’eman, who explained their inner worlds and championed the philosophy of neurodiversity. This is also a story of fierce controversies—from the question of whether there is truly an autism “epidemic,” and whether vaccines played a part in it; to scandals involving “facilitated communication,” one of many treatments that have proved to be blind alleys; to stark disagreements about whether scientists should pursue a cure for autism. There are dark turns too: we learn about experimenters feeding LSD to children with autism, or shocking them with electricity to change their behavior; and the authors reveal compelling evidence that Hans Asperger, discoverer of the syndrome named after him, participated in the Nazi program that consigned disabled children to death.<

    As "Generation on a Tightrope" clearly reveals, today's students need a very different education than the undergraduates who came before them: an education for the 21st Century, which colleges and universities are so far ill-equipped to offer and which will require major changes of them to provide. Examining college student expectations, aspirations, academics, attitudes, values, beliefs, social life, and politics, this book paints an accurate portrait of today's students. Timely and comprehensive, this volume offers educators, researchers, practitioners, policymakers, and employers guidance and a much-needed grasp of the forces shaping the experiences of current undergraduates. The book: Is based on completely new research of 5,000 college students and student affairs practitioners from 270 diverse college campuses Explores the similarities and differences between today's generation of students and previous generations

    To learn how others had moved beyond labels, he bought his own short bus and set out cross-country, looking for kids who had dreamed up magical, beautiful ways to overcome the obstacles that separated them from the so-called normal world.The Short Bus is his irreverent and poignant record of that odyssey, meeting thirteen people in thirteen states who taught Mooney that there’s no such thing as normal—and that to really live, every person must find their own special way of keeping on.  The Short Bus is a unique gem, propelled by Mooney’s heart, humor, and outrageous rebellions.