But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

    A refutation of the fantasies marketed as the "American Dream." The gulf between reality and a "free market" where entrepeneurs can compete on a level playing field is growing daily.There is endless talk about the free market and its virtues. Entrepreneurs compete on level playing fields and the public benefits. The chasm between such fantasies and reality is acute and growing wider. Mega-mergers and monopolies are limiting competition. Fewer than 10 corporations control most of the global media. The existing free market depends heavily on taxpayer subsidies and bailouts. Corporate welfare far exceeds that which goes to the poor.Economic policy is based on the dictum: take from the needy, and give to the greedy. The captains of industry of today make the robber barons of the 19th century look like underachievers. The gap between CEO and worker salaries has never been sharper. One union leader put it this way: "Workers are getting the absolute crap kicked out of them."This lecture focuses on these and other issues and Chomsky's compelling argument to change the power structure of America. His analysis is clear, concise, and thought provoking, and his advice is simultaneously pragmatic and radical.This CD was originally released by Allied records. It has been out of print for some time and since Allied have decided to close their operation, we have decided to keep it available to the growing amount of Noam Chomsky fans.This is a co-release with AK Press.

    Is there an alternative to the neoliberal globalization that is ravaging our planet? Collected here are three classic works by Che Guevara, including his essay, "Socialism and Man in Cuba." (Also available in Spanish as Justicia Global ISBN 1-876175-46-X)

    . .So begins the Sermon on the Mount, Jesus' great message to everyone with ears to hear. St. Francis of Assisi heard its message and challenged the church and empire of his day by ordering his life around it--giving up his power, wealth and privileges; claiming the poor and powerful alike as his brothers and sisters; and loving Islamic neighbors even as his church and state waged war on them.Centuries later, Jamie Arpin-Ricci and his friends and neighbors in the new monastic community of Little Flowers in urban Winnipeg likewise heard Jesus' message and ordered their lives around it. This book is Jamie's field report, offering surprising insights about what life together in the spirit of Jesus' teachings offers us, and what it demands of us.The sermon still rings out today, offering perplexing encouragement and at times daunting challenges to us and our neighbors. Will you hear what Jesus has to say?

    But that's what happened when, in 1983, Judy Wicks founded the White Dog Cafe on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Cafe, and her eventual role as an international leader and speaker in the local-living-economies movement.Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.

    Howard Farran shows that running a business isn’t all that complicated—if, you’re focusing on the right three areas: •People: maximizing the potential of employees, customers, and yourself.•Time: mastering the efficiency that helps a business turn the biggest profit possible.•Money: learning to love the numbers that function as the business’s scorecard.With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

    What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.

    Ed “Cookie” Jarvis. Sonya “The Black Widow” Thomas. Joey “Jaws” Chestnut. Will such names one day be looked back upon as the pioneers of a new manifestation of the irrepressible American appetite for competition, money, fame, and self-transformation? They will if the promoters of the newly emerging sport of competitive eating have their way. In Horsemen of the Esophagus, Jason Fagone reports on the year he spent in the belly of this awakening beast.Fagone’s trek takes him to 27 eating contests on two continents, from the World Grilled Cheese Eating Championship in Venice Beach, California, to Nagoya, Japan, where he pursues an interview with the legendary Takeru Kobayashi, perhaps the most prodigious eater in the world today, and to the Nathan’s Famous Hot Dog Eating Contest at Coney Island, the sport’s annual grand finale, where Kobayashi has eaten more than 50 dogs in 12 minutes. Along the way, Fagone discovers an absurd, sometimes troubling subculture on the make, ready to bust out of its county fair and neighborhood-fat-guys niche and grab a juicy piece of the big-time television sports/Vegas spectacle jackpot. Fagone meets promoters like George Shea, the P. T. Barnum of the International Federation of Competitive Eating (aka IFOCE, “the governing body of all stomach-centric sport”) and enters the lives of three “gurgitators”: David “Coondog” O’Karma, a fiftyish, six-two house painter from Ohio who’s “not ready to become invisible”; Bill “El Wingador” Simmons, the Philly Wing Bowl legend who is shooting for a fifth chicken-eating championship despite the fact that it may be killing him; and Tim “Eater X” Janus, a lean young Wall Street trader who takes a seriously scientific and athletic approach to the pursuit of ingesting mountains of food in record-breaking times. Each in his own way feels as if he has lost or not yet found something essential in life, and each is driven by the desperate hope that through consumption he may yet find redemption, that even in the junkiest of America’s junk culture, true nourishment might be found. After all, as it says on the official IFOCE seal: In Voro Veritas (In Gorging, Truth).With forays into the gastrointestinal mechanics of the alimentary canal (“it’s what unbuilds the world to build you,” but, hey, you can skip that part if you like), the techniques and tricks of the experienced gurgitators (pouring a little club soda on top of high-carb foods makes them easier to swallow), and the historical roots of the competitive eating phenomenon, Horsemen of the Esophagus gives the French something else to dislike about America. And it gives the rest of us food for thought about the bizarre and unlikely places the American Dream can sometimes lead.Also available as an eBookFrom the Hardcover edition.

    

    Some of today's most successful CEOs, journalists, sports figures, actors, and thinkers have led their lives according to Galt's (i.e., Rand's) philosophy.Now, in I Am John Galt, these inspiring stories are gathered with the keen insight and analysis of well-known market commentator Donald Luskin and business writer Andrew Greta. Filled with exclusive interviews, profiles, and analyses of leading financial, business, and artistic stars who have based their lives, and careers, on the philosophy of the perennially popular Ayn Rand, this book both inspires and enlightens. On the other side are Rand's arch villains?the power-seekers, parasites, and lunatics who would destroy that which the creators and builders make. Who are today's anti-heroes, fighting the creativity of the innovators?Contains insightful interviews, profiles, and analyses of the individuals who have lived by a Randian code to achieve greatness for themselves and others Offers a probing analysis of those who seek to destroy or undo the achievements of others?from academics, pundits, and government bureaucrats to fraudsters who have wreaked havoc on our world Engaging and entertaining, I Am John Galt examines how the inspiration that is Galt thrives more than 50 years after publication of Atlas Shrugged. It will spark the interest of Ayn Rand fans everywhere, as well as those seeking a way to succeed in today's turbulent and confusing times.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Here’s why: In the 1960s hunger was going global. Asia was wracked by famine, Latin America was hungry, and Africa was about to face the Sahel drought and massive starvation.Worse still, almost half the world’s 3 billion people were under the age of 30. Billions of babies were about to be born into a planet unable to feed them.Then a miracle occurred: the productivity of wheat doubled, tripled and in some places quadrupled. It happened in almost 100 countries all at once.Soon thereafter, the productivity of rice, corn and other cereals followed suit.Borlaug worked only with wheat but he set the trend toward making cereal crops efficient in using land, sunlight, growing time, and inputs, not to mention immune to major diseases.Nowadays his influence can be seen worldwide: Most crop plants have gotten shorter. No longer shoulder-high, wheat is now waist high or knee high. No longer 12 feet tall, corn is now head-high. That is the most visible part of the Borlaug legacy. And it’s why 7 billion people are eating on the same land that half a century ago could not feed half that number.This farm kid from Iowa achieved all this under difficult conditions in a hungry country: Mexico. He did it with dedication and with conventional plant breeding. He gave his seeds away freely to all who asked. He trained young people from almost every wheat-growing nation, including the U.S. and Canada, and sent them home with seeds of his most advanced research lines. That is why food production soared so quickly and global famine was averted. Borlaug’s students – widely known as Wheat Apostles – were pre-positioned and pre-programmed to make the most of his latest and most productive seeds.Norman Borlaug is an Indiana Jones of our time. He was bold and adventurous and faced down difficulty (sometimes danger) his whole life. He is a great role model for humanitarian achievement.Our Daily Bread tells the Borlaug story in lively style. It has been called The World's First Cereal Thriller. The author worked with Borlaug and recorded the behind-the-scenes dramas that have not been made public until now.

    Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam's proteges have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy.In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Mart's rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the company's success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire.Insightful, original, and steeped in the culture of retail life, "The Retail Revolution" draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.

    But with only two months to go, only the foundation has been laid. Enter troubleshooter and super-engineer Charlie Bannon. With the assistance of a tough foreman, a carpenter, and a pretty lady bookkeeper, Bannon begins to do battle against the foes of progress : a railway that doesn't want construction materials carried across its tracks, a union representative intent on starting a strike, and the human emotions of the workers themselves. Will the team be able to raise the building and get the steam-powered loaders running in time?

    Brueggemann proposes that Christians should approach the Bible not as a collection of ancient documents, but as our partner in an ongoing dialogue about our life here and now. This book explains how to enter into this dialogue, how to listen, and how to respond. More than simply introducing you to major themes, Brueggemann reveals an engaging biblical understanding of the world that leads to a life of joy, wholeness, and peace. Suggestions for reflection, discussion, and meditation on particular passages provide outlines for group study and for your own prayerful Bible reading.