Get It On!: What It Means to Lead the Way


Keni Thomas - 2011
    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News

Steve Jobs: The Life, Lessons & Rules for Success


Influential Individuals - 2018
    Steve Jobs is one of these.The mythology around the man is so strong that even six years after his death he still dominates online discussion. With his passing, we have lost one of the greatest innovators of our time.Jobs wasn't just a successful businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design. His actions echoed across industry lines: He shook up the music business, provided the vision behind Pixar and forever altered the way we experience computing. Along the way, he built Apple up into one of the most valuable corporations in the world.Quite a run. He will be missed.This book takes a look at his life. From adoption at birth, to his eventual death in 2011 - including his many successes and failures along the way. The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. *INCLUDING* Steve Jobs' 10 Principles for a Successful Life Don't wait - get your copy today!

Public Relations for Dummies


Eric Yaverbaum - 2000
    Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Andy & Me: Crisis and Transformation on the Lean Journey


Pascal Dennis - 2005
    The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."

Ice to the Eskimos: How to Market a Product Nobody Wants


Jon Spoelstra - 1997
    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Human Resource Management


John M. Ivancevich - 1995
    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!